---
title: "MSC Cruises: search popularity and Share of Search worldwide"
description: "MSC Cruises is a cruise line sailing from or around New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/msc-cruises"
publisher: "Brandwave"
---

# MSC Cruises: search popularity and Share of Search worldwide

MSC Cruises is a cruise line sailing from or around New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: MSC Cruises
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among cruise lines**: 19.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Cruise lines | 2 | 19.5% | 1.2M |

- [Cruise lines](/demand/global-en/categories/cruise-lines)

## How has branded search demand for MSC Cruises changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for MSC Cruises worldwide held steady at 1.2M.
- Across the 11 months ending August 2026, MSC Cruises’ estimated Share of Search among cruise lines worldwide decreased from 20.5% to 19.5%.
- Across the 11 months ending August 2026, MSC Cruises’ estimated Share of Search among cruise lines worldwide peaked at 22.6% in February 2026 and was lowest at 17.4% in July 2026.

## How did search popularity change for cruise lines worldwide in August 2026?

- In August 2026, MSC Cruises overtook Carnival Cruise Line to rank 2nd among cruise lines worldwide, at 19.5%.
- In August 2026, Celebrity Cruises overtook Carnival Cruise Line to rank 3rd among cruise lines worldwide, at 16%.
- In August 2026, Norwegian Cruise Line overtook Carnival Cruise Line to rank 4th among cruise lines worldwide, at 13.2%.
- In August 2026, Royal Caribbean gained estimated Share of Search among cruise lines worldwide, from 39% to 43.8%.
- In August 2026, Carnival Cruise Line lost estimated Share of Search among cruise lines worldwide, from 17.4% to 7.2%.
- Estimated monthly branded searches for Princess Cruises worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cruise lines | 1.2M | 20.5% | 2 |
| Nov 2025 | Cruise lines | 1.2M | 19.2% | 2 |
| Dec 2025 | Cruise lines | 1.2M | 20.4% | 2 |
| Jan 2026 | Cruise lines | 1.8M | 22.3% | 2 |
| Feb 2026 | Cruise lines | 1.5M | 22.6% | 2 |
| Mar 2026 | Cruise lines | 1.5M | 22.2% | 2 |
| Apr 2026 | Cruise lines | 1.5M | 21.5% | 2 |
| May 2026 | Cruise lines | 1.2M | 19.7% | 2 |
| Jun 2026 | Cruise lines | 1.2M | 19.9% | 2 |
| Jul 2026 | Cruise lines | 1.2M | 17.4% | 3 |
| Aug 2026 | Cruise lines | 1.2M | 19.5% | 2 |
| Sep 2026 | Cruise lines | — | — | — |

## How is MSC Cruises measured?

Brandwave collects information about searches that people make online using MSC Cruises’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “msc cruise”

## Which cruise lines compete with MSC Cruises?

- [Royal Caribbean](/demand/global-en/brands/royal-caribbean): Head-to-head: /demand/global-en/compare/msc-cruises-vs-royal-caribbean
- [Celebrity Cruises](/demand/global-en/brands/celebrity-cruises): Head-to-head: /demand/global-en/compare/celebrity-cruises-vs-msc-cruises
- [Norwegian Cruise Line](/demand/global-en/brands/norwegian-cruise-line): Head-to-head: /demand/global-en/compare/msc-cruises-vs-norwegian-cruise-line
- [Carnival Cruise Line](/demand/global-en/brands/carnival-cruise-line): Head-to-head: /demand/global-en/compare/carnival-cruise-line-vs-msc-cruises
- [Princess Cruises](/demand/global-en/brands/princess-cruises): Head-to-head: /demand/global-en/compare/msc-cruises-vs-princess-cruises

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "MSC Cruises: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/msc-cruises

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/msc-cruises. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.