---
title: "MSA: search popularity and Share of Search worldwide"
description: "MSA is a safety equipment brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/msa"
publisher: "Brandwave"
---

# MSA: search popularity and Share of Search worldwide

MSA is a safety equipment brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: MSA
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among hard hat brands**: 6.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Hard hat brands | 2 | 6.7% | 18.1K |

- [Hard hat brands](/demand/global-en/categories/hard-hat-brands)

## How has branded search demand for MSA changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for MSA worldwide fell from 22.2K to 18.1K.
- Across the 11 months ending August 2026, MSA’s estimated Share of Search among hard hat brands worldwide decreased from 11.5% to 6.7%.
- Across the 11 months ending August 2026, MSA’s estimated Share of Search among hard hat brands worldwide peaked at 11.5% in October 2025 and was lowest at 6.7% in July 2026.

## How did search popularity change for hard hat brands worldwide in August 2026?

- Estimated monthly branded searches for Protector worldwide rose 49.1% over 11 measured months, from 165K to 246K in August 2026.
- Estimated monthly branded searches for MSA worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hard hat brands | 22.2K | 11.5% | 2 |
| Nov 2025 | Hard hat brands | 18.1K | 9.6% | 2 |
| Dec 2025 | Hard hat brands | 14.8K | 8% | 2 |
| Jan 2026 | Hard hat brands | 18.1K | 8% | 2 |
| Feb 2026 | Hard hat brands | 18.1K | 9.6% | 2 |
| Mar 2026 | Hard hat brands | 22.2K | 6.7% | 2 |
| Apr 2026 | Hard hat brands | 22.2K | 8.1% | 2 |
| May 2026 | Hard hat brands | 18.1K | 6.7% | 2 |
| Jun 2026 | Hard hat brands | 18.1K | 8% | 2 |
| Jul 2026 | Hard hat brands | 18.1K | 6.7% | 2 |
| Aug 2026 | Hard hat brands | 18.1K | 6.7% | 2 |
| Sep 2026 | Hard hat brands | — | — | — |

## How is MSA measured?

Brandwave collects information about searches that people make online using MSA’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “msa safety”

## Which hard hat brands compete with MSA?

- [Protector](/demand/global-en/brands/protector): Head-to-head: /demand/global-en/compare/msa-vs-protector
- [Pyramex](/demand/global-en/brands/pyramex): Head-to-head: /demand/global-en/compare/msa-vs-pyramex
- [3M Peltor](/demand/global-en/brands/3m-peltor): Head-to-head: /demand/global-en/compare/3m-peltor-vs-msa
- [Honeywell](/demand/global-en/brands/honeywell): Head-to-head: /demand/global-en/compare/honeywell-vs-msa

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "MSA: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/msa

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/msa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.