---
title: "Mrs. Smith’s: search popularity worldwide"
description: "Mrs. Smith’s is a pie brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/mrs-smiths"
publisher: "Brandwave"
---

# Mrs. Smith’s: search popularity worldwide

Mrs. Smith’s is a pie brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Mrs. Smith’s
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among pie brands**: 9.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Pie brands | 3 | 9.1% | 14.8K |

- [Pie brands](/demand/global-en/categories/pie-brands)

## How has branded search demand for Mrs. Smith’s changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Mrs. Smith’s worldwide fell from 33.1K to 14.8K.
- Across the 12 months ending September 2026, Mrs. Smith’s’ share of searches among pie brands worldwide decreased from 15.9% to 9.1%.
- Across the 12 months ending September 2026, Mrs. Smith’s’ share of searches among pie brands worldwide peaked at 15.9% in October 2025 and was lowest at 4.9% in November 2025.
- Across the 12 months ending September 2026, Mrs. Smith’s fell from 2nd to 3rd among pie brands worldwide.

## How did search popularity change for pie brands worldwide in September 2026?

- In September 2026, Marie Callender’s gained share of searches among pie brands worldwide, from 66.2% to 67.6%.
- In September 2026, Edwards lost share of searches among pie brands worldwide, from 4.8% to 4.1%.
- In September 2026, Ginsters lost share of searches among pie brands worldwide, from 3.2% to 2.7%.
- Mrs. Smith’s’ share of searches among pie brands worldwide has gained ground for 3 months in a row, from 7.4% to 9.1% in September 2026.
- In September 2026, Banquet rose from 7th to 6th among pie brands worldwide.
- In September 2026, Wrights fell from 6th to 7th among pie brands worldwide.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Pie brands | 33.1K | 15.9% | 2 |
| Nov 2025 | Pie brands | 18.1K | 4.9% | 3 |
| Dec 2025 | Pie brands | 12.1K | 5.6% | 4 |
| Jan 2026 | Pie brands | 12.1K | 7.5% | 3 |
| Feb 2026 | Pie brands | 9.9K | 6.4% | 3 |
| Mar 2026 | Pie brands | 9.9K | 6.2% | 3 |
| Apr 2026 | Pie brands | 9.9K | 5.8% | 3 |
| May 2026 | Pie brands | 9.9K | 6.1% | 3 |
| Jun 2026 | Pie brands | 9.9K | 7.4% | 3 |
| Jul 2026 | Pie brands | 9.9K | 7.4% | 3 |
| Aug 2026 | Pie brands | 12.1K | 8.9% | 3 |
| Sep 2026 | Pie brands | 14.8K | 9.1% | 3 |

## How are Mrs. Smith’s’ branded searches counted?

Brandwave collects information about searches that people make online using Mrs. Smith’s’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “mrs. smiths”

## Which pie brands compete with Mrs. Smith’s?

- [Marie Callender’s](/demand/global-en/brands/marie-callenders): Head-to-head: /demand/global-en/compare/marie-callenders-vs-mrs-smiths
- [Pukka Pies](/demand/global-en/brands/pukka-pies): Head-to-head: /demand/global-en/compare/mrs-smiths-vs-pukka-pies
- [Edwards](/demand/global-en/brands/edwards): Head-to-head: /demand/global-en/compare/edwards-vs-mrs-smiths
- [Ginsters](/demand/global-en/brands/ginsters): Head-to-head: /demand/global-en/compare/ginsters-vs-mrs-smiths
- [Banquet](/demand/global-en/brands/banquet): Head-to-head: /demand/global-en/compare/banquet-vs-mrs-smiths
- [Wrights](/demand/global-en/brands/wrights)
- [Higgidy](/demand/global-en/brands/higgidy)
- [Poole's](/demand/global-en/brands/poole-s)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Mrs. Smith’s: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/mrs-smiths

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/mrs-smiths. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.