---
title: "Mrs Butterworth's: search popularity and Share of Search worldwide"
description: "Mrs Butterworth's is syrup brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/mrs-butterworths"
publisher: "Brandwave"
---

# Mrs Butterworth's: search popularity and Share of Search worldwide

Mrs Butterworth's is syrup brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Mrs Butterworth's
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among maple syrup brands**: 25.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Maple syrup brands | 2 | 25.9% | 22.2K |

- [Maple syrup brands](/demand/global-en/categories/maple-syrup-brands)

## How has branded search demand for Mrs Butterworth's changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Mrs Butterworth's worldwide held steady at 22.2K.
- Across the 11 months ending August 2026, Mrs Butterworth's’ estimated Share of Search among maple syrup brands worldwide increased from 19.1% to 25.9%.
- Across the 11 months ending August 2026, Mrs Butterworth's’ estimated Share of Search among maple syrup brands worldwide peaked at 29.7% in January 2026 and was lowest at 19.1% in October 2025.

## How did search popularity change for maple syrup brands worldwide in August 2026?

- In August 2026, Mrs Butterworth's gained estimated Share of Search among maple syrup brands worldwide, from 22.5% to 25.9%.
- In August 2026, Butternut Mountain gained estimated Share of Search among maple syrup brands worldwide, from 1.3% to 1.9%.
- In August 2026, Shady Maple lost estimated Share of Search among maple syrup brands worldwide, from 75% to 70.7%.
- Estimated monthly branded searches for Maple Grove worldwide rose 22% over 11 measured months, from 590 to 720 in August 2026.
- Estimated monthly branded searches for Coomb Farm worldwide fell 18.1% over 11 measured months, from 720 to 590 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Maple syrup brands | 22.2K | 19.1% | 2 |
| Nov 2025 | Maple syrup brands | 22.2K | 19.2% | 2 |
| Dec 2025 | Maple syrup brands | 22.2K | 26% | 2 |
| Jan 2026 | Maple syrup brands | 22.2K | 29.7% | 2 |
| Feb 2026 | Maple syrup brands | 18.1K | 25.9% | 2 |
| Mar 2026 | Maple syrup brands | 18.1K | 22% | 2 |
| Apr 2026 | Maple syrup brands | 18.1K | 25.3% | 2 |
| May 2026 | Maple syrup brands | 18.1K | 22.4% | 2 |
| Jun 2026 | Maple syrup brands | 18.1K | 22.4% | 2 |
| Jul 2026 | Maple syrup brands | 22.2K | 22.5% | 2 |
| Aug 2026 | Maple syrup brands | 22.2K | 25.9% | 2 |
| Sep 2026 | Maple syrup brands | — | — | — |

## How is Mrs Butterworth's measured?

Brandwave collects information about searches that people make online using Mrs Butterworth's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “mrs butterworths”

## Which maple syrup brands compete with Mrs Butterworth's?

- [Shady Maple](/demand/global-en/brands/shady-maple): Head-to-head: /demand/global-en/compare/mrs-butterworths-vs-shady-maple
- [Butternut Mountain](/demand/global-en/brands/butternut-mountain): Head-to-head: /demand/global-en/compare/butternut-mountain-vs-mrs-butterworths
- [Maple Grove](/demand/global-en/brands/maple-grove): Head-to-head: /demand/global-en/compare/maple-grove-vs-mrs-butterworths
- [Coomb Farm](/demand/global-en/brands/coomb-farm): Head-to-head: /demand/global-en/compare/coomb-farm-vs-mrs-butterworths
- [Grade A](/demand/global-en/brands/grade-a)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Mrs Butterworth's: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/mrs-butterworths

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/mrs-butterworths. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.