--- title: "Mountain Dew: search popularity worldwide" description: "A citrus soft drink brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/mountain-dew" publisher: "Brandwave" --- # Mountain Dew: search popularity worldwide A citrus soft drink brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Mountain Dew - **Owned by**: PepsiCo - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among soft drink brands**: 7.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Soft drink brands | 5 | 7.6% | 550K | - [Soft drink brands](/demand/global-en/categories/soft-drink-brands) ## Top soft drink brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Mountain Dew was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Mountain Dew is the sixth most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Coca-Cola | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Dr Pepper | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Sprite | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Pepsi | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Fanta | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Mountain Dew | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | 7Up | 7th | 3 of 3 | 2 of 2 | 5 of 5 | | Schweppes | 8th | 1 of 3 | 2 of 2 | 3 of 5 | | Canada Dry | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Bundaberg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about soft drink brands - Asked ChatGPT "Which soft drink brand should I buy?": 1. Coca-Cola, 2. Sprite, 3. Dr Pepper, 4. Pepsi, 5. 7Up - Asked ChatGPT "What are the best soft drink brands?": 1. Coca-Cola, 2. Dr Pepper, 3. Pepsi, 4. Sprite, 5. Mountain Dew, 6. Fanta, 7. 7Up, 8. Canada Dry - Asked ChatGPT "What's the best soft drink brand for everyday drinks?": 1. Coca-Cola, 2. Sprite, 3. Dr Pepper, 4. Pepsi, 5. Schweppes, 6. 7Up - Searched Google, AI Overview "soft drink brands": 1. Coca-Cola, 2. Dr Pepper, 3. Sprite, 4. Pepsi, 5. Fanta, 6. Canada Dry, 7. Mountain Dew, 8. 7Up, 9. Schweppes - Searched Google, AI Overview "soda brands": 1. Coca-Cola, 2. Dr Pepper, 3. Sprite, 4. Fanta, 5. Pepsi, 6. Mountain Dew, 7. 7Up, 8. Schweppes Not named in any answer: Bundaberg. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for Mountain Dew changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Mountain Dew worldwide rose from 368K to 550K. - Across the 12 months ending September 2026, Mountain Dew’s share of searches among soft drink brands worldwide increased from 5.2% to 7.6%. - Across the 12 months ending September 2026, Mountain Dew’s share of searches among soft drink brands worldwide peaked at 7.6% in September 2026 and was lowest at 4.3% in June 2026. - Across the 12 months ending September 2026, Mountain Dew rose from 6th to 5th among soft drink brands worldwide. ## How did search popularity change for soft drink brands worldwide in September 2026? - In September 2026, Dr Pepper overtook Sprite to rank 3rd among soft drink brands worldwide, with 9.3% of the searches. - In September 2026, Pepsi gained share of searches among soft drink brands worldwide, from 10.2% to 11.4%. - In September 2026, 7Up gained share of searches among soft drink brands worldwide, from 2.5% to 3.4%. - In September 2026, Mountain Dew gained share of searches among soft drink brands worldwide, from 6.8% to 7.6%. - In September 2026, Fanta gained share of searches among soft drink brands worldwide, from 5.6% to 6.3%. - In September 2026, Coca-Cola lost share of searches among soft drink brands worldwide, from 47.2% to 44.3%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Soft drink brands | 368K | 5.2% | 6 | | Nov 2025 | Soft drink brands | 368K | 5.9% | 6 | | Dec 2025 | Soft drink brands | 368K | 5.8% | 7 | | Jan 2026 | Soft drink brands | 368K | 5.8% | 6 | | Feb 2026 | Soft drink brands | 368K | 6% | 6 | | Mar 2026 | Soft drink brands | 368K | 5.3% | 6 | | Apr 2026 | Soft drink brands | 450K | 6.2% | 6 | | May 2026 | Soft drink brands | 550K | 5.1% | 5 | | Jun 2026 | Soft drink brands | 450K | 4.3% | 6 | | Jul 2026 | Soft drink brands | 450K | 5.4% | 5 | | Aug 2026 | Soft drink brands | 550K | 6.8% | 5 | | Sep 2026 | Soft drink brands | 550K | 7.6% | 5 | ## How are Mountain Dew’s branded searches counted? Brandwave collects information about searches that people make online using Mountain Dew’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “mountain dew” ## Which soft drink brands compete with Mountain Dew? - [Coca-Cola](/demand/global-en/brands/coca-cola) - [Pepsi](/demand/global-en/brands/pepsi): Head-to-head: /demand/global-en/compare/mountain-dew-vs-pepsi - [Dr Pepper](/demand/global-en/brands/dr-pepper): Head-to-head: /demand/global-en/compare/dr-pepper-vs-mountain-dew - [Sprite](/demand/global-en/brands/sprite): Head-to-head: /demand/global-en/compare/mountain-dew-vs-sprite - [Fanta](/demand/global-en/brands/fanta): Head-to-head: /demand/global-en/compare/fanta-vs-mountain-dew - [Schweppes](/demand/global-en/brands/schweppes): Head-to-head: /demand/global-en/compare/mountain-dew-vs-schweppes - [7Up](/demand/global-en/brands/7up) - [Canada Dry](/demand/global-en/brands/canada-dry) - [Bundaberg](/demand/global-en/brands/bundaberg) ## Who owns Mountain Dew? Mountain Dew is owned by PepsiCo. Brandwave also tracks Poppi and Tostitos, owned by the same company, worldwide. - [PepsiCo](/demand/global-en/companies/pepsico): Owns 7 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Mountain Dew? Mountain Dew is owned by PepsiCo. Brandwave also tracks Poppi and Tostitos, owned by the same company, worldwide. ## Cite this page Brandwave. "Mountain Dew: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/mountain-dew This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/mountain-dew. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.