--- title: "Morphe: search popularity and Share of Search worldwide" description: "Morphe is a makeup and cosmetics brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/morphe" publisher: "Brandwave" --- # Morphe: search popularity and Share of Search worldwide Morphe is a makeup and cosmetics brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Morphe - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among makeup sponge brands**: 0.12% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Makeup sponge brands | 5 | 0.12% | 320 | | Makeup brush brands | 5 | 0.19% | 320 | - [Makeup sponge brands](/demand/global-en/categories/makeup-sponge-brands) - [Makeup brush brands](/demand/global-en/categories/makeup-brush-brands) ## How has branded search demand for Morphe changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Morphe worldwide fell from 390 to 320. - Across the 11 months ending August 2026, Morphe’s estimated Share of Search among makeup sponge brands worldwide held steady at 0.12%. - Across the 11 months ending August 2026, Morphe’s estimated Share of Search among makeup brush brands worldwide held steady, from 0.21% to 0.19%. ## How did search popularity change for makeup sponge brands worldwide in August 2026? - In August 2026, Beautyblender gained estimated Share of Search among makeup sponge brands worldwide, from 56% to 60.8%. - In August 2026, Real Techniques lost estimated Share of Search among makeup sponge brands worldwide, from 25.1% to 22.3%. - In August 2026, EcoTools lost estimated Share of Search among makeup sponge brands worldwide, from 11.2% to 10%. - In August 2026, Aesthetica lost estimated Share of Search among makeup sponge brands worldwide, from 7.5% to 6.7%. - In August 2026, Morphe rose from 6th to 5th among makeup sponge brands worldwide. - In August 2026, Juno & Co fell from 5th to 6th among makeup sponge brands worldwide. ## How did search popularity change for makeup brush brands worldwide in August 2026? - Estimated monthly branded searches for Sigma Beauty worldwide fell 18.5% over 11 measured months, from 8.1K to 6.6K in August 2026. - Estimated monthly branded searches for Real Techniques worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026. - Estimated monthly branded searches for EcoTools worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026. - Estimated monthly branded searches for Morphe worldwide fell 17.9% over 11 measured months, from 390 to 320 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Makeup sponge brands | 390 | 0.12% | 5 | | Nov 2025 | Makeup sponge brands | 480 | 0.13% | 5 | | Dec 2025 | Makeup sponge brands | 390 | 0.11% | 5 | | Jan 2026 | Makeup sponge brands | 390 | 0.13% | 5 | | Feb 2026 | Makeup sponge brands | 260 | 0.11% | 5 | | Mar 2026 | Makeup sponge brands | 260 | 0.09% | 6 | | Apr 2026 | Makeup sponge brands | 260 | 0.11% | 5 | | May 2026 | Makeup sponge brands | 210 | 0.09% | 6 | | Jun 2026 | Makeup sponge brands | 260 | 0.11% | 6 | | Jul 2026 | Makeup sponge brands | 260 | 0.11% | 6 | | Aug 2026 | Makeup sponge brands | 320 | 0.12% | 5 | | Sep 2026 | Makeup sponge brands | — | — | — | | Oct 2025 | Makeup brush brands | 390 | 0.21% | 5 | | Nov 2025 | Makeup brush brands | 480 | 0.18% | 5 | | Dec 2025 | Makeup brush brands | 390 | 0.15% | 5 | | Jan 2026 | Makeup brush brands | 390 | 0.21% | 5 | | Feb 2026 | Makeup brush brands | 260 | 0.15% | 5 | | Mar 2026 | Makeup brush brands | 260 | 0.15% | 5 | | Apr 2026 | Makeup brush brands | 260 | 0.15% | 5 | | May 2026 | Makeup brush brands | 210 | 0.12% | 5 | | Jun 2026 | Makeup brush brands | 260 | 0.18% | 5 | | Jul 2026 | Makeup brush brands | 260 | 0.15% | 5 | | Aug 2026 | Makeup brush brands | 320 | 0.19% | 5 | | Sep 2026 | Makeup brush brands | — | — | — | ## How is Morphe measured? Brandwave collects information about searches that people make online using Morphe’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “morphe nz” ## Which makeup sponge brands compete with Morphe? - [Beautyblender](/demand/global-en/brands/beautyblender): Head-to-head: /demand/global-en/compare/beautyblender-vs-morphe - [Real Techniques](/demand/global-en/brands/real-techniques): Head-to-head: /demand/global-en/compare/morphe-vs-real-techniques - [EcoTools](/demand/global-en/brands/ecotools): Head-to-head: /demand/global-en/compare/ecotools-vs-morphe - [Aesthetica](/demand/global-en/brands/aesthetica): Head-to-head: /demand/global-en/compare/aesthetica-vs-morphe - [Juno & Co](/demand/global-en/brands/juno-and-co): Head-to-head: /demand/global-en/compare/juno-and-co-vs-morphe ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Morphe: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/morphe This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/morphe. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.