--- title: "Morningstar: search popularity and Share of Search worldwide" description: "Morningstar is an investment research firm. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/morningstar" publisher: "Brandwave" --- # Morningstar: search popularity and Share of Search worldwide Morningstar is an investment research firm. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Morningstar - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among financial data platforms**: 18.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Financial data platforms | 2 | 18.6% | 368K | | Stock research platforms | 1 | 44.1% | 368K | - [Financial data platforms](/demand/global-en/categories/financial-data-platforms) - [Stock research platforms](/demand/global-en/categories/stock-research-platforms) ## How has branded search demand for Morningstar changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Morningstar worldwide fell from 450K to 368K. - Across the 11 months ending August 2026, Morningstar’s estimated Share of Search among financial data platforms worldwide increased from 15.7% to 18.6%. - Across the 11 months ending August 2026, Morningstar’s estimated Share of Search among financial data platforms worldwide peaked at 21.8% in December 2025 and was lowest at 13.4% in March 2026. - Across the 11 months ending August 2026, Morningstar’s estimated Share of Search among stock research platforms worldwide increased from 42.8% to 44.1%. - Across the 11 months ending August 2026, Morningstar’s estimated Share of Search among stock research platforms worldwide peaked at 48.4% in December 2025 and was lowest at 40.3% in May 2026. ## How did search popularity change for financial data platforms worldwide in August 2026? - In August 2026, Morningstar gained estimated Share of Search among financial data platforms worldwide, from 15.7% to 18.6%. - In August 2026, Bloomberg lost estimated Share of Search among financial data platforms worldwide, from 78.4% to 75.7%. - Estimated monthly branded searches for Refinitiv worldwide fell 45.3% over 11 measured months, from 49.5K to 27.1K in August 2026. - Estimated monthly branded searches for S&P Capital IQ worldwide fell 33.1% over 11 measured months, from 18.1K to 12.1K in August 2026. - Estimated monthly branded searches for FactSet worldwide fell 32.7% over 11 measured months, from 110K to 74K in August 2026. ## How did search popularity change for stock research platforms worldwide in August 2026? - In August 2026, Morningstar gained estimated Share of Search among stock research platforms worldwide, from 42.9% to 44.1%. - In August 2026, Seeking Alpha gained estimated Share of Search among stock research platforms worldwide, from 28.6% to 29.5%. - In August 2026, Zacks lost estimated Share of Search among stock research platforms worldwide, from 15.7% to 13.2%. - Estimated monthly branded searches for TipRanks worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026. - Estimated monthly branded searches for Simply Wall St worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Financial data platforms | 450K | 15.7% | 2 | | Nov 2025 | Financial data platforms | 450K | 18.4% | 2 | | Dec 2025 | Financial data platforms | 450K | 21.8% | 2 | | Jan 2026 | Financial data platforms | 450K | 18.6% | 2 | | Feb 2026 | Financial data platforms | 450K | 18.4% | 2 | | Mar 2026 | Financial data platforms | 450K | 13.4% | 2 | | Apr 2026 | Financial data platforms | 368K | 15.7% | 2 | | May 2026 | Financial data platforms | 368K | 18.5% | 2 | | Jun 2026 | Financial data platforms | 368K | 15.8% | 2 | | Jul 2026 | Financial data platforms | 301K | 15.7% | 2 | | Aug 2026 | Financial data platforms | 368K | 18.6% | 2 | | Sep 2026 | Financial data platforms | — | — | — | | Oct 2025 | Stock research platforms | 450K | 42.8% | 1 | | Nov 2025 | Stock research platforms | 450K | 44.7% | 1 | | Dec 2025 | Stock research platforms | 450K | 48.4% | 1 | | Jan 2026 | Stock research platforms | 450K | 43.5% | 1 | | Feb 2026 | Stock research platforms | 450K | 45.8% | 1 | | Mar 2026 | Stock research platforms | 450K | 42.9% | 1 | | Apr 2026 | Stock research platforms | 368K | 40.8% | 1 | | May 2026 | Stock research platforms | 368K | 40.3% | 1 | | Jun 2026 | Stock research platforms | 368K | 44.1% | 1 | | Jul 2026 | Stock research platforms | 301K | 42.9% | 1 | | Aug 2026 | Stock research platforms | 368K | 44.1% | 1 | | Sep 2026 | Stock research platforms | — | — | — | ## How is Morningstar measured? Brandwave collects information about searches that people make online using Morningstar’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “morningstar” ## Which financial data platforms compete with Morningstar? - [Bloomberg](/demand/global-en/brands/bloomberg): Head-to-head: /demand/global-en/compare/bloomberg-vs-morningstar - [FactSet](/demand/global-en/brands/factset): Head-to-head: /demand/global-en/compare/factset-vs-morningstar - [Refinitiv](/demand/global-en/brands/refinitiv): Head-to-head: /demand/global-en/compare/morningstar-vs-refinitiv - [S&P Capital IQ](/demand/global-en/brands/s-p-capital-iq): Head-to-head: /demand/global-en/compare/morningstar-vs-s-p-capital-iq ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Morningstar: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/morningstar This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/morningstar. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.