--- title: "MorningStar Farms: search popularity worldwide" description: "MorningStar Farms is a plant based meat brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/morningstar-farms" publisher: "Brandwave" --- # MorningStar Farms: search popularity worldwide MorningStar Farms is a plant based meat brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: MorningStar Farms - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among veggie burger brands**: 1.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Veggie burger brands | 9 | 1.1% | 8.1K | | Plant based meat brands | 7 | 1.2% | 8.1K | - [Veggie burger brands](/demand/global-en/categories/veggie-burger-brands) - [Plant based meat brands](/demand/global-en/categories/plant-based-meat-brands) ## Top veggie burger brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, MorningStar Farms appeared in all four answers. MorningStar Farms is the third most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dr. Praeger's | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Beyond Meat | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | MorningStar Farms | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Impossible Foods | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Vivera | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Linda McCartney | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Birds Eye | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Richmond | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Quorn | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about veggie burger brands - Asked ChatGPT "Which veggie burger brand should I buy?": 1. Dr. Praeger's, 2. MorningStar Farms - Asked ChatGPT "What are the best veggie burger brands?": 1. Impossible Foods, 2. Beyond Meat, 3. Dr. Praeger's, 4. MorningStar Farms - Asked ChatGPT "What's the best veggie burger brand for quick weeknight meals?": 1. MorningStar Farms, 2. Dr. Praeger's, 3. Beyond Meat - Searched Google, AI Overview "plant based burgers": 1. Beyond Meat, 2. Impossible Foods, 3. Dr. Praeger's, 4. MorningStar Farms Not named in any answer: Vivera, Linda McCartney, Birds Eye, Richmond and Quorn. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for MorningStar Farms changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for MorningStar Farms worldwide held steady at 8.1K. - Across the 12 months ending September 2026, MorningStar Farms’ share of searches among veggie burger brands worldwide peaked at 2.6% in June 2026 and was lowest at 0.59% in October 2025. - Across the 12 months ending September 2026, MorningStar Farms’ share of searches among plant based meat brands worldwide increased from 0.62% to 1.2%. - Across the 12 months ending September 2026, MorningStar Farms’ share of searches among plant based meat brands worldwide peaked at 2.9% in June 2026 and was lowest at 0.62% in October 2025. ## How did search popularity change for veggie burger brands worldwide in September 2026? - In September 2026, Birds Eye gained share of searches among veggie burger brands worldwide, from 6.3% to 8%. - In September 2026, Vivera gained share of searches among veggie burger brands worldwide, from 46.9% to 48.5%. - In September 2026, Linda McCartney gained share of searches among veggie burger brands worldwide, from 25.8% to 26.7%. - In September 2026, Beyond Meat lost share of searches among veggie burger brands worldwide, from 14% to 9.8%. - MorningStar Farms’ share of searches among veggie burger brands worldwide has lost ground for 3 months in a row, from 2.6% to 1.1% in September 2026. - In September 2026, Quorn rose from 9th to 8th among veggie burger brands worldwide. ## How did search popularity change for plant based meat brands worldwide in September 2026? - In September 2026, Vivera gained share of searches among plant based meat brands worldwide, from 50.9% to 53.6%. - In September 2026, Linda McCartney gained share of searches among plant based meat brands worldwide, from 28% to 29.5%. - In September 2026, Beyond Meat lost share of searches among plant based meat brands worldwide, from 15.2% to 10.8%. - MorningStar Farms’ share of searches among plant based meat brands worldwide has lost ground for 3 months in a row, from 2.9% to 1.2% in September 2026. - In September 2026, Quorn rose from 7th to 5th among plant based meat brands worldwide. - Estimated monthly branded searches for Impossible Foods worldwide fell 55.3% over 12 measured months, from 24.6K to 11K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Veggie burger brands | 8.1K | 0.59% | 9 | | Nov 2025 | Veggie burger brands | 6.6K | 0.79% | 9 | | Dec 2025 | Veggie burger brands | 6.6K | 0.88% | 9 | | Jan 2026 | Veggie burger brands | 8.1K | 1.1% | 9 | | Feb 2026 | Veggie burger brands | 8.1K | 1% | 9 | | Mar 2026 | Veggie burger brands | 9.9K | 0.96% | 8 | | Apr 2026 | Veggie burger brands | 8.1K | 0.97% | 8 | | May 2026 | Veggie burger brands | 8.1K | 0.91% | 8 | | Jun 2026 | Veggie burger brands | 18.1K | 2.6% | 5 | | Jul 2026 | Veggie burger brands | 9.9K | 1.5% | 8 | | Aug 2026 | Veggie burger brands | 9.9K | 1.3% | 8 | | Sep 2026 | Veggie burger brands | 8.1K | 1.1% | 9 | | Oct 2025 | Plant based meat brands | 8.1K | 0.62% | 7 | | Nov 2025 | Plant based meat brands | 6.6K | 0.92% | 7 | | Dec 2025 | Plant based meat brands | 6.6K | 0.97% | 7 | | Jan 2026 | Plant based meat brands | 8.1K | 1.2% | 7 | | Feb 2026 | Plant based meat brands | 8.1K | 1.1% | 7 | | Mar 2026 | Plant based meat brands | 9.9K | 1.1% | 5 | | Apr 2026 | Plant based meat brands | 8.1K | 1.1% | 6 | | May 2026 | Plant based meat brands | 8.1K | 0.98% | 6 | | Jun 2026 | Plant based meat brands | 18.1K | 2.9% | 4 | | Jul 2026 | Plant based meat brands | 9.9K | 1.7% | 5 | | Aug 2026 | Plant based meat brands | 9.9K | 1.4% | 5 | | Sep 2026 | Plant based meat brands | 8.1K | 1.2% | 7 | ## How are MorningStar Farms’ branded searches counted? Brandwave collects information about searches that people make online using MorningStar Farms’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “morningstar farms” ## Which veggie burger brands compete with MorningStar Farms? - [Vivera](/demand/global-en/brands/vivera) - [Linda McCartney](/demand/global-en/brands/linda-mccartney) - [Beyond Meat](/demand/global-en/brands/beyond-meat) - [Birds Eye](/demand/global-en/brands/birds-eye): Head-to-head: /demand/global-en/compare/birds-eye-vs-morningstar-farms - [Richmond](/demand/global-en/brands/richmond): Head-to-head: /demand/global-en/compare/morningstar-farms-vs-richmond - [Impossible Foods](/demand/global-en/brands/impossible): Head-to-head: /demand/global-en/compare/impossible-vs-morningstar-farms - [Dr. Praeger's](/demand/global-en/brands/dr-praegers): Head-to-head: /demand/global-en/compare/dr-praegers-vs-morningstar-farms - [Quorn](/demand/global-en/brands/quorn): Head-to-head: /demand/global-en/compare/morningstar-farms-vs-quorn ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "MorningStar Farms: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/morningstar-farms This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/morningstar-farms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.