--- title: "Montblanc: search popularity worldwide" description: "Montblanc is a maker of luxury pens, watches and leather goods. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/montblanc" publisher: "Brandwave" --- # Montblanc: search popularity worldwide Montblanc is a maker of luxury pens, watches and leather goods. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Montblanc - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among wallet brands**: 1.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Wallet brands | 6 | 1.5% | 33.1K | | Fountain pen brands | 5 | 3.5% | 22.2K | - [Wallet brands](/demand/global-en/categories/wallet-brands) - [Fountain pen brands](/demand/global-en/categories/fountain-pen-brands) ## Top wallet brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Montblanc was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Montblanc is the fourth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bellroy | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Ridge | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Secrid | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Montblanc | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Fossil | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Bottega Veneta | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Herschel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about wallet brands - Asked ChatGPT "Which wallet brand should I buy?": 1. Bellroy, 2. Montblanc, 3. Ridge - Asked ChatGPT "What are the best wallet brands?": 1. Bellroy, 2. Montblanc, 3. Secrid, 4. Fossil, 5. Bottega Veneta, 6. Ridge - Asked ChatGPT "What's the best wallet brand for everyday carry?": 1. Bellroy, 2. Ridge, 3. Secrid - Searched Google, AI Overview "wallet brands": 1. Ridge, 2. Secrid, 3. Bellroy, 4. Fossil, 5. Bottega Veneta, 6. Montblanc - Searched Google, AI Overview "best wallet": 1. Bellroy, 2. Ridge Not named in any answer: Herschel. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Montblanc changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Montblanc worldwide rose from 51.2K to 55.3K. - Across the 12 months ending September 2026, Montblanc’s share of searches among wallet brands worldwide held steady, from 1.6% to 1.5%. - Across the 12 months ending September 2026, Montblanc’s share of searches among fountain pen brands worldwide peaked at 5.7% in December 2025 and was lowest at 3.2% in July 2026. ## How did search popularity change for wallet brands worldwide in September 2026? - In September 2026, Fossil gained share of searches among wallet brands worldwide, from 36.1% to 38.8%. - In September 2026, Secrid gained share of searches among wallet brands worldwide, from 11.8% to 14.2%. - In September 2026, Herschel lost share of searches among wallet brands worldwide, from 10.6% to 7.6%. - In September 2026, Bellroy lost share of searches among wallet brands worldwide, from 10.6% to 9.3%. - In September 2026, Ridge lost share of searches among wallet brands worldwide, from 28.7% to 27.9%. ## How did search popularity change for fountain pen brands worldwide in September 2026? - In September 2026, Parker gained share of searches among fountain pen brands worldwide, from 41.3% to 47.5%. - In September 2026, Pilot lost share of searches among fountain pen brands worldwide, from 30.4% to 27.3%. - In September 2026, Lamy lost share of searches among fountain pen brands worldwide, from 10.2% to 7.8%. - In September 2026, Kaweco rose from 4th to 3rd among fountain pen brands worldwide. - Estimated monthly branded searches for Platinum worldwide rose 50% over 12 measured months, from 2.4K to 3.6K in September 2026. - Estimated monthly branded searches for TWSBI worldwide rose 50% over 12 measured months, from 14.8K to 22.2K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Wallet brands | 33.1K | 1.6% | 6 | | Nov 2025 | Wallet brands | 33.1K | 1.1% | 6 | | Dec 2025 | Wallet brands | 40.5K | 1.3% | 6 | | Jan 2026 | Wallet brands | 33.1K | 1.4% | 6 | | Feb 2026 | Wallet brands | 27.1K | 1.4% | 6 | | Mar 2026 | Wallet brands | 33.1K | 1.5% | 6 | | Apr 2026 | Wallet brands | 27.1K | 1.3% | 6 | | May 2026 | Wallet brands | 33.1K | 1.6% | 6 | | Jun 2026 | Wallet brands | 27.1K | 1.4% | 6 | | Jul 2026 | Wallet brands | 27.1K | 1.4% | 6 | | Aug 2026 | Wallet brands | 33.1K | 1.4% | 6 | | Sep 2026 | Wallet brands | 33.1K | 1.5% | 6 | | Oct 2025 | Fountain pen brands | 18.1K | 3.8% | 5 | | Nov 2025 | Fountain pen brands | 22.2K | 4.5% | 5 | | Dec 2025 | Fountain pen brands | 33.1K | 5.7% | 5 | | Jan 2026 | Fountain pen brands | 27.1K | 5.3% | 5 | | Feb 2026 | Fountain pen brands | 22.2K | 4.5% | 5 | | Mar 2026 | Fountain pen brands | 18.1K | 3.7% | 5 | | Apr 2026 | Fountain pen brands | 22.2K | 4.9% | 5 | | May 2026 | Fountain pen brands | 22.2K | 4.9% | 5 | | Jun 2026 | Fountain pen brands | 18.1K | 4% | 5 | | Jul 2026 | Fountain pen brands | 18.1K | 3.2% | 5 | | Aug 2026 | Fountain pen brands | 22.2K | 3.7% | 5 | | Sep 2026 | Fountain pen brands | 22.2K | 3.5% | 5 | ## How are Montblanc’s branded searches counted? Brandwave collects information about searches that people make online using Montblanc’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “montblanc fountain pen” - “montblanc wallet” ## Which wallet brands compete with Montblanc? - [Fossil](/demand/global-en/brands/fossil) - [Ridge](/demand/global-en/brands/ridge): Head-to-head: /demand/global-en/compare/montblanc-vs-ridge - [Secrid](/demand/global-en/brands/secrid): Head-to-head: /demand/global-en/compare/montblanc-vs-secrid - [Bellroy](/demand/global-en/brands/bellroy): Head-to-head: /demand/global-en/compare/bellroy-vs-montblanc - [Herschel](/demand/global-en/brands/herschel): Head-to-head: /demand/global-en/compare/herschel-vs-montblanc - [Bottega Veneta](/demand/global-en/brands/bottega-veneta): Head-to-head: /demand/global-en/compare/bottega-veneta-vs-montblanc ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Montblanc: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/montblanc This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/montblanc. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.