---
title: "Monster Energy: search popularity and Share of Search worldwide"
description: "Monster Energy is an energy drink brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/monster-energy"
publisher: "Brandwave"
---

# Monster Energy: search popularity and Share of Search worldwide

Monster Energy is an energy drink brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Monster Energy
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among energy drink brands**: 13.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Energy drink brands | 3 | 13.1% | 673K |

- [Energy drink brands](/demand/global-en/categories/energy-drink-brands)

## How has branded search demand for Monster Energy changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Monster Energy worldwide rose from 550K to 673K.
- Across the 11 months ending August 2026, Monster Energy’s estimated Share of Search among energy drink brands worldwide increased from 11.6% to 13.1%.
- Across the 11 months ending August 2026, Monster Energy’s estimated Share of Search among energy drink brands worldwide peaked at 15.6% in May 2026 and was lowest at 9.3% in December 2025.

## How did search popularity change for energy drink brands worldwide in August 2026?

- In August 2026, Rockstar overtook Red Bull to take the highest estimated Share of Search among energy drink brands worldwide, at 43.8%.
- In August 2026, Monster Energy gained estimated Share of Search among energy drink brands worldwide, from 12.2% to 13.1%.
- In August 2026, Reign gained estimated Share of Search among energy drink brands worldwide, from 6.7% to 7.2%.
- In August 2026, Red Bull lost estimated Share of Search among energy drink brands worldwide, from 40.5% to 35.7%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Energy drink brands | 550K | 11.6% | 3 |
| Nov 2025 | Energy drink brands | 550K | 11% | 3 |
| Dec 2025 | Energy drink brands | 550K | 9.3% | 3 |
| Jan 2026 | Energy drink brands | 673K | 12% | 3 |
| Feb 2026 | Energy drink brands | 550K | 10.8% | 3 |
| Mar 2026 | Energy drink brands | 673K | 12.9% | 3 |
| Apr 2026 | Energy drink brands | 673K | 13.1% | 3 |
| May 2026 | Energy drink brands | 823K | 15.6% | 3 |
| Jun 2026 | Energy drink brands | 673K | 10.1% | 3 |
| Jul 2026 | Energy drink brands | 550K | 12.2% | 3 |
| Aug 2026 | Energy drink brands | 673K | 13.1% | 3 |
| Sep 2026 | Energy drink brands | — | — | — |

## How is Monster Energy measured?

Brandwave collects information about searches that people make online using Monster Energy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “monster energy”

## Which energy drink brands compete with Monster Energy?

- [Rockstar](/demand/global-en/brands/rockstar): Head-to-head: /demand/global-en/compare/monster-energy-vs-rockstar
- [Red Bull](/demand/global-en/brands/red-bull): Head-to-head: /demand/global-en/compare/monster-energy-vs-red-bull
- [Reign](/demand/global-en/brands/reign): Head-to-head: /demand/global-en/compare/monster-energy-vs-reign
- [V Energy](/demand/global-en/brands/v-energy): Head-to-head: /demand/global-en/compare/monster-energy-vs-v-energy

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Monster Energy: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/monster-energy

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/monster-energy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.