---
title: "Mons Royale: search popularity and Share of Search worldwide"
description: "Mons Royale makes merino clothing sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/mons-royale"
publisher: "Brandwave"
---

# Mons Royale: search popularity and Share of Search worldwide

Mons Royale makes merino clothing sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Mons Royale
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among merino clothing brands**: 21.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Merino clothing brands | 2 | 21.3% | 33.1K |

- [Merino clothing brands](/demand/global-en/categories/merino-clothing-brands)

## How has branded search demand for Mons Royale changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Mons Royale worldwide rose from 27.1K to 33.1K.
- Across the 11 months ending August 2026, Mons Royale’s estimated Share of Search among merino clothing brands worldwide increased from 13.4% to 21.3%.
- Across the 11 months ending August 2026, Mons Royale’s estimated Share of Search among merino clothing brands worldwide peaked at 21.6% in June 2026 and was lowest at 8.5% in December 2025.
- Across the 11 months ending August 2026, Mons Royale rose from 3rd to 2nd among merino clothing brands worldwide.

## How did search popularity change for merino clothing brands worldwide in August 2026?

- In August 2026, Smartwool gained estimated Share of Search among merino clothing brands worldwide, from 57.4% to 58.3%.
- In August 2026, Icebreaker lost estimated Share of Search among merino clothing brands worldwide, from 6.3% to 5.2%.
- Estimated monthly branded searches for Merino Country worldwide rose 31.4% over 11 measured months, from 1K to 1.3K in August 2026.
- Estimated monthly branded searches for Mons Royale worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026.
- Estimated monthly branded searches for Devold worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Merino clothing brands | 27.1K | 13.4% | 3 |
| Nov 2025 | Merino clothing brands | 33.1K | 9.5% | 3 |
| Dec 2025 | Merino clothing brands | 33.1K | 8.5% | 3 |
| Jan 2026 | Merino clothing brands | 33.1K | 11.4% | 3 |
| Feb 2026 | Merino clothing brands | 27.1K | 13.4% | 3 |
| Mar 2026 | Merino clothing brands | 33.1K | 21.5% | 2 |
| Apr 2026 | Merino clothing brands | 27.1K | 21% | 2 |
| May 2026 | Merino clothing brands | 27.1K | 21% | 2 |
| Jun 2026 | Merino clothing brands | 27.1K | 21.6% | 2 |
| Jul 2026 | Merino clothing brands | 27.1K | 21% | 2 |
| Aug 2026 | Merino clothing brands | 33.1K | 21.3% | 2 |
| Sep 2026 | Merino clothing brands | — | — | — |

## How is Mons Royale measured?

Brandwave collects information about searches that people make online using Mons Royale’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “mons royale”

## Which merino clothing brands compete with Mons Royale?

- [Smartwool](/demand/global-en/brands/smartwool): Head-to-head: /demand/global-en/compare/mons-royale-vs-smartwool
- [Devold](/demand/global-en/brands/devold): Head-to-head: /demand/global-en/compare/devold-vs-mons-royale
- [Icebreaker](/demand/global-en/brands/icebreaker): Head-to-head: /demand/global-en/compare/icebreaker-vs-mons-royale
- [Merino Country](/demand/global-en/brands/merino-country): Head-to-head: /demand/global-en/compare/merino-country-vs-mons-royale

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Mons Royale: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/mons-royale

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/mons-royale. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.