--- title: "Moleskine: search popularity worldwide" description: "Moleskine makes pens and stationery sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/moleskine" publisher: "Brandwave" --- # Moleskine: search popularity worldwide Moleskine makes pens and stationery sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Moleskine - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among stationery**: 23.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Stationery | 2 | 23.1% | 201K | | Notebooks | 1 | 47.3% | 201K | - [Stationery](/demand/global-en/categories/stationery) - [Notebooks](/demand/global-en/categories/notebooks) ## How has branded search demand for Moleskine changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Moleskine worldwide held steady at 201K. - Across the 11 months ending August 2026, Moleskine’s estimated Share of Search among stationery worldwide decreased from 25.4% to 23.1%. - Across the 11 months ending August 2026, Moleskine’s estimated Share of Search among stationery worldwide peaked at 34.7% in December 2025 and was lowest at 21.3% in March 2026. - Across the 11 months ending August 2026, Moleskine’s estimated Share of Search among notebooks worldwide decreased from 50.6% to 47.3%. - Across the 11 months ending August 2026, Moleskine’s estimated Share of Search among notebooks worldwide peaked at 53.3% in November 2025 and was lowest at 46.7% in February 2026. ## How did search popularity change for stationery worldwide in August 2026? - In August 2026, Paper Mate gained estimated Share of Search among stationery worldwide, from 9% to 11.4%. - In August 2026, BIC gained estimated Share of Search among stationery worldwide, from 5.5% to 7%. - In August 2026, Moleskine gained estimated Share of Search among stationery worldwide, from 22.4% to 23.1%. - In August 2026, Sharpie gained estimated Share of Search among stationery worldwide, from 18.3% to 19%. - In August 2026, Pilot lost estimated Share of Search among stationery worldwide, from 36.6% to 31.1%. - Estimated monthly branded searches for Staedtler worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026. ## How did search popularity change for notebooks worldwide in August 2026? - Oxford’s estimated Share of Search among notebooks worldwide has gained ground for 3 months in a row, from 0.87% to 1.9% in August 2026. - Estimated monthly branded searches for Clairefontaine worldwide rose 50% over 11 measured months, from 3.6K to 5.4K in August 2026. - Estimated monthly branded searches for Leuchtturm1917 worldwide rose 21.5% over 11 measured months, from 90.5K to 110K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Stationery | 201K | 25.4% | 2 | | Nov 2025 | Stationery | 246K | 30% | 1 | | Dec 2025 | Stationery | 301K | 34.7% | 1 | | Jan 2026 | Stationery | 246K | 28.9% | 1 | | Feb 2026 | Stationery | 165K | 22.8% | 2 | | Mar 2026 | Stationery | 165K | 21.3% | 3 | | Apr 2026 | Stationery | 165K | 22.7% | 2 | | May 2026 | Stationery | 165K | 23.1% | 2 | | Jun 2026 | Stationery | 165K | 24.4% | 2 | | Jul 2026 | Stationery | 165K | 22.4% | 2 | | Aug 2026 | Stationery | 201K | 23.1% | 2 | | Sep 2026 | Stationery | — | — | — | | Oct 2025 | Notebooks | 201K | 50.6% | 1 | | Nov 2025 | Notebooks | 246K | 53.3% | 1 | | Dec 2025 | Notebooks | 301K | 52.4% | 1 | | Jan 2026 | Notebooks | 246K | 47.5% | 1 | | Feb 2026 | Notebooks | 165K | 46.7% | 1 | | Mar 2026 | Notebooks | 165K | 47.9% | 1 | | Apr 2026 | Notebooks | 165K | 50.2% | 1 | | May 2026 | Notebooks | 165K | 49.7% | 1 | | Jun 2026 | Notebooks | 165K | 50.3% | 1 | | Jul 2026 | Notebooks | 165K | 47.3% | 1 | | Aug 2026 | Notebooks | 201K | 47.3% | 1 | | Sep 2026 | Notebooks | — | — | — | ## How is Moleskine measured? Brandwave collects information about searches that people make online using Moleskine’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “moleskine” ## Which stationery compete with Moleskine? - [Pilot](/demand/global-en/brands/pilot-pens): Head-to-head: /demand/global-en/compare/moleskine-vs-pilot-pens - [Sharpie](/demand/global-en/brands/sharpie): Head-to-head: /demand/global-en/compare/moleskine-vs-sharpie - [Paper Mate](/demand/global-en/brands/paper-mate): Head-to-head: /demand/global-en/compare/moleskine-vs-paper-mate - [Staedtler](/demand/global-en/brands/staedtler): Head-to-head: /demand/global-en/compare/moleskine-vs-staedtler - [BIC](/demand/global-en/brands/bic): Head-to-head: /demand/global-en/compare/bic-vs-moleskine ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Moleskine: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/moleskine This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/moleskine. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.