---
title: "Mokopuna: search popularity worldwide"
description: "Mokopuna makes baby sleepwear sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/mokopuna"
publisher: "Brandwave"
---

# Mokopuna: search popularity worldwide

Mokopuna makes baby sleepwear sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Mokopuna
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among baby swaddle brands**: 1.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Baby swaddle brands | 4 | 1.9% | 2.4K |

- [Baby swaddle brands](/demand/global-en/categories/baby-swaddle-brands)

## How has branded search demand for Mokopuna changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Mokopuna worldwide held steady at 2.4K.
- Across the 12 months ending September 2026, Mokopuna’s estimated Share of Search among baby swaddle brands worldwide held steady at 1.9%.

## How did search popularity change for baby swaddle brands worldwide in September 2026?

- In September 2026, Love to Dream overtook ergoPouch to become the leader among baby swaddle brands worldwide, with 46.7% estimated Share of Search.
- In September 2026, ergoPouch lost estimated Share of Search among baby swaddle brands worldwide, from 41.9% to 38.2%.
- In September 2026, Halo lost estimated Share of Search among baby swaddle brands worldwide, from 12.5% to 11.4%.
- In September 2026, Woolbabe rose from 6th to 5th among baby swaddle brands worldwide.
- In September 2026, Woombie fell from 5th to 6th among baby swaddle brands worldwide.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Baby swaddle brands | 2.4K | 1.9% | 4 |
| Nov 2025 | Baby swaddle brands | 2.4K | 1.7% | 4 |
| Dec 2025 | Baby swaddle brands | 1.6K | 1.7% | 4 |
| Jan 2026 | Baby swaddle brands | 1.6K | 1.5% | 4 |
| Feb 2026 | Baby swaddle brands | 1.9K | 2% | 4 |
| Mar 2026 | Baby swaddle brands | 2.4K | 1.9% | 4 |
| Apr 2026 | Baby swaddle brands | 1.6K | 1.3% | 5 |
| May 2026 | Baby swaddle brands | 2.4K | 1.9% | 5 |
| Jun 2026 | Baby swaddle brands | 1.9K | 1.6% | 4 |
| Jul 2026 | Baby swaddle brands | 1.6K | 1.5% | 4 |
| Aug 2026 | Baby swaddle brands | 1.9K | 1.6% | 4 |
| Sep 2026 | Baby swaddle brands | 2.4K | 1.9% | 4 |

## How is Mokopuna measured?

Brandwave collects information about searches that people make online using Mokopuna’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “mokopuna”

## Which baby swaddle brands compete with Mokopuna?

- [Love to Dream](/demand/global-en/brands/love-to-dream): Head-to-head: /demand/global-en/compare/love-to-dream-vs-mokopuna
- [ergoPouch](/demand/global-en/brands/ergopouch): Head-to-head: /demand/global-en/compare/ergopouch-vs-mokopuna
- [Halo](/demand/global-en/brands/halo-sleep): Head-to-head: /demand/global-en/compare/halo-sleep-vs-mokopuna
- [Woolbabe](/demand/global-en/brands/woolbabe): Head-to-head: /demand/global-en/compare/mokopuna-vs-woolbabe
- [Woombie](/demand/global-en/brands/woombie): Head-to-head: /demand/global-en/compare/mokopuna-vs-woombie

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Mokopuna: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/mokopuna

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/mokopuna. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.