---
title: "MoEngage: search popularity and Share of Search worldwide"
description: "An insights-led customer engagement platform for push, email, SMS, and in-app messaging. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/moengage"
publisher: "Brandwave"
---

# MoEngage: search popularity and Share of Search worldwide

An insights-led customer engagement platform for push, email, SMS, and in-app messaging. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: MoEngage
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among customer engagement platforms**: 7.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Customer engagement platforms | 5 | 7.8% | 44.8K |
| Mobile push notification platforms | 3 | 29.2% | 44.8K |

- [Customer engagement platforms](/demand/global-en/categories/customer-engagement-platforms)
- [Mobile push notification platforms](/demand/global-en/categories/mobile-push-notification-platforms)

## How has branded search demand for MoEngage changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for MoEngage worldwide fell from 54.8K to 44.8K.
- Across the 11 months ending August 2026, MoEngage’s estimated Share of Search among customer engagement platforms worldwide decreased from 8.9% to 7.8%.
- Across the 11 months ending August 2026, MoEngage’s estimated Share of Search among customer engagement platforms worldwide peaked at 10.6% in December 2025 and was lowest at 7.3% in May 2026.
- Across the 11 months ending August 2026, MoEngage fell from 4th to 5th among customer engagement platforms worldwide.
- Across the 11 months ending August 2026, MoEngage’s estimated Share of Search among mobile push notification platforms worldwide decreased from 32.3% to 29.2%.
- Across the 11 months ending August 2026, MoEngage’s estimated Share of Search among mobile push notification platforms worldwide peaked at 36.8% in December 2025 and was lowest at 27.6% in March 2026.
- Across the 11 months ending August 2026, MoEngage fell from 2nd to 3rd among mobile push notification platforms worldwide.

## How did search popularity change for customer engagement platforms worldwide in August 2026?

- Braze’s estimated Share of Search among customer engagement platforms worldwide has lost ground for 3 months in a row, from 18.8% to 16.5% in August 2026.
- Estimated monthly branded searches for Iterable worldwide fell 20.2% over 11 measured months, from 990 to 790 in August 2026.
- Estimated monthly branded searches for MoEngage worldwide fell 18.2% over 11 measured months, from 54.8K to 44.8K in August 2026.
- Estimated monthly branded searches for Airship worldwide fell 15.9% over 11 measured months, from 2.6K to 2.2K in August 2026.

## How did search popularity change for mobile push notification platforms worldwide in August 2026?

- In August 2026, Airship lost estimated Share of Search among mobile push notification platforms worldwide, from 2% to 1.4%.
- Estimated monthly branded searches for Pushwoosh worldwide fell 31.6% over 11 measured months, from 1.9K to 1.3K in August 2026.
- Estimated monthly branded searches for MoEngage worldwide fell 18.2% over 11 measured months, from 54.8K to 44.8K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Customer engagement platforms | 54.8K | 8.9% | 4 |
| Nov 2025 | Customer engagement platforms | 54.7K | 9% | 4 |
| Dec 2025 | Customer engagement platforms | 54.6K | 10.6% | 3 |
| Jan 2026 | Customer engagement platforms | 44.9K | 7.4% | 5 |
| Feb 2026 | Customer engagement platforms | 44.9K | 7.6% | 5 |
| Mar 2026 | Customer engagement platforms | 44.9K | 7.4% | 5 |
| Apr 2026 | Customer engagement platforms | 44.9K | 7.4% | 5 |
| May 2026 | Customer engagement platforms | 44.9K | 7.3% | 5 |
| Jun 2026 | Customer engagement platforms | 54.7K | 8.9% | 4 |
| Jul 2026 | Customer engagement platforms | 44.9K | 7.8% | 5 |
| Aug 2026 | Customer engagement platforms | 44.8K | 7.8% | 5 |
| Sep 2026 | Customer engagement platforms | — | — | — |
| Oct 2025 | Mobile push notification platforms | 54.8K | 32.3% | 2 |
| Nov 2025 | Mobile push notification platforms | 54.7K | 32.5% | 2 |
| Dec 2025 | Mobile push notification platforms | 54.6K | 36.8% | 1 |
| Jan 2026 | Mobile push notification platforms | 44.9K | 28.2% | 3 |
| Feb 2026 | Mobile push notification platforms | 44.9K | 30.3% | 3 |
| Mar 2026 | Mobile push notification platforms | 44.9K | 27.6% | 3 |
| Apr 2026 | Mobile push notification platforms | 44.9K | 28% | 3 |
| May 2026 | Mobile push notification platforms | 44.9K | 28% | 3 |
| Jun 2026 | Mobile push notification platforms | 54.7K | 32.4% | 2 |
| Jul 2026 | Mobile push notification platforms | 44.9K | 28.9% | 3 |
| Aug 2026 | Mobile push notification platforms | 44.8K | 29.2% | 3 |
| Sep 2026 | Mobile push notification platforms | — | — | — |

## How is MoEngage measured?

Brandwave collects information about searches that people make online using MoEngage’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “mo engage”
- “MoEngage”
- “moengage app”
- “moengage com”
- “moengage customer engagement platform”
- “moengage notification”
- “moengage pricing”
- “moengage tool”
- “moengage website”
- “moengage whatsapp”

## Which customer engagement platforms compete with MoEngage?

- [Klaviyo](/demand/global-en/brands/klaviyo)
- [Braze](/demand/global-en/brands/braze): Head-to-head: /demand/global-en/compare/braze-vs-moengage
- [OneSignal](/demand/global-en/brands/onesignal): Head-to-head: /demand/global-en/compare/moengage-vs-onesignal
- [CleverTap](/demand/global-en/brands/clevertap): Head-to-head: /demand/global-en/compare/clevertap-vs-moengage
- [Customer.io](/demand/global-en/brands/customer-io): Head-to-head: /demand/global-en/compare/customer-io-vs-moengage
- [Airship](/demand/global-en/brands/airship): Head-to-head: /demand/global-en/compare/airship-vs-moengage
- [Iterable](/demand/global-en/brands/iterable)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "MoEngage: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/moengage

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/moengage. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
