--- title: "Modelo Especial: search popularity worldwide" description: "A Mexican lager brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/modelo-especial" publisher: "Brandwave" --- # Modelo Especial: search popularity worldwide A Mexican lager brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Modelo Especial - **Owned by**: AB InBev - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among beer brands**: 3.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Beer brands | 6 | 3.2% | 60.5K | - [Beer brands](/demand/global-en/categories/beer-brands) ## Top beer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Modelo Especial appeared in all five answers. Modelo Especial is the most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Modelo Especial | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Corona | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Heineken | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Guinness | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Budweiser | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Asahi | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Tui | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about beer brands - Asked ChatGPT "Which beer brand should I buy?": 1. Modelo Especial - Asked ChatGPT "What are the best beer brands?": 1. Modelo Especial, 2. Corona, 3. Guinness, 4. Heineken - Asked ChatGPT "What's the best beer brand for everyday drinking?": 1. Modelo Especial, 2. Guinness - Searched Google, AI Overview "beer brands": 1. Corona, 2. Heineken, 3. Budweiser, 4. Modelo Especial, 5. Asahi, 6. Guinness - Searched Google, AI Overview "popular beer brands": 1. Corona, 2. Heineken, 3. Budweiser, 4. Modelo Especial, 5. Guinness, 6. Asahi Not named in any answer: Tui. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Modelo Especial changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Modelo Especial worldwide rose from 49.5K to 60.5K. - Across the 12 months ending September 2026, Modelo Especial’s share of searches among beer brands worldwide increased from 2.1% to 3.2%. - Across the 12 months ending September 2026, Modelo Especial’s share of searches among beer brands worldwide peaked at 3.6% in July 2026 and was lowest at 2% in November 2025. ## How did search popularity change for beer brands worldwide in September 2026? - In September 2026, Heineken gained share of searches among beer brands worldwide, from 38.9% to 43.3%. - In September 2026, Asahi gained share of searches among beer brands worldwide, from 5.2% to 5.8%. - In September 2026, Budweiser lost share of searches among beer brands worldwide, from 26% to 23.7%. - In September 2026, Corona lost share of searches among beer brands worldwide, from 18.5% to 16.8%. - In September 2026, Guinness lost share of searches among beer brands worldwide, from 7.8% to 7.1%. - Estimated monthly branded searches for Modelo Especial worldwide rose 22.2% over 12 measured months, from 49.5K to 60.5K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Beer brands | 49.5K | 2.1% | 6 | | Nov 2025 | Beer brands | 40.5K | 2% | 6 | | Dec 2025 | Beer brands | 49.5K | 2.1% | 6 | | Jan 2026 | Beer brands | 40.5K | 2.1% | 6 | | Feb 2026 | Beer brands | 40.5K | 2.1% | 6 | | Mar 2026 | Beer brands | 49.5K | 2.4% | 6 | | Apr 2026 | Beer brands | 49.5K | 2.5% | 6 | | May 2026 | Beer brands | 60.5K | 2.5% | 6 | | Jun 2026 | Beer brands | 60.5K | 2.7% | 6 | | Jul 2026 | Beer brands | 74K | 3.6% | 6 | | Aug 2026 | Beer brands | 74K | 3.5% | 6 | | Sep 2026 | Beer brands | 60.5K | 3.2% | 6 | ## How are Modelo Especial’s branded searches counted? Brandwave collects information about searches that people make online using Modelo Especial’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “modelo especial” ## Which beer brands compete with Modelo Especial? - [Heineken](/demand/global-en/brands/heineken) - [Budweiser](/demand/global-en/brands/budweiser): Head-to-head: /demand/global-en/compare/budweiser-vs-modelo-especial - [Corona](/demand/global-en/brands/corona): Head-to-head: /demand/global-en/compare/corona-vs-modelo-especial - [Guinness](/demand/global-en/brands/guinness): Head-to-head: /demand/global-en/compare/guinness-vs-modelo-especial - [Asahi](/demand/global-en/brands/asahi-beer): Head-to-head: /demand/global-en/compare/asahi-beer-vs-modelo-especial - [Tui](/demand/global-en/brands/tui): Head-to-head: /demand/global-en/compare/modelo-especial-vs-tui ## Who owns Modelo Especial? Modelo Especial is owned by AB InBev. Brandwave also tracks Budweiser, owned by the same company, worldwide. - [AB InBev](/demand/global-en/companies/anheuser-busch-inbev): Owns 4 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Modelo Especial? Modelo Especial is owned by AB InBev. Brandwave also tracks Budweiser, owned by the same company, worldwide. ## Cite this page Brandwave. "Modelo Especial: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/modelo-especial This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/modelo-especial. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.