--- title: "Modal: search popularity worldwide" description: "Modal is a serverless cloud platform for running AI models. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/modal" publisher: "Brandwave" --- # Modal: search popularity worldwide Modal is a serverless cloud platform for running AI models. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Modal - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among model serving platforms**: 3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Model serving platforms | 5 | 3% | 7.8K | - [Model serving platforms](/demand/global-en/categories/model-serving-platforms) ## Top model serving platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Modal was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Modal is the seventh most recommended of the 11. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | NVIDIA Triton Inference Server | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | vLLM | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | KServe | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | TensorFlow Serving | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | TorchServe | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Baseten | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Modal | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Ray Serve | 8th | 3 of 3 | 1 of 2 | 4 of 5 | | BentoML | 9th | 2 of 3 | 1 of 2 | 3 of 5 | | Amazon SageMaker | 10th | 2 of 3 | 2 of 2 | 4 of 5 | | Seldon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about model serving platforms - Asked ChatGPT "Which model serving platform should I use?": 1. Baseten, 2. Modal, 3. vLLM, 4. Ray Serve, 5. KServe - Asked ChatGPT "What are the best model serving platforms?": 1. vLLM, 2. NVIDIA Triton Inference Server, 3. Modal, 4. Baseten, 5. BentoML, 6. KServe, 7. Amazon SageMaker, 8. Ray Serve - Asked ChatGPT "What's the best model serving platform for machine learning models?": 1. KServe, 2. vLLM, 3. NVIDIA Triton Inference Server, 4. Ray Serve, 5. BentoML, 6. Amazon SageMaker - Searched Google, AI Overview "model serving platforms": 1. TensorFlow Serving, 2. TorchServe, 3. NVIDIA Triton Inference Server, 4. KServe, 5. Ray Serve, 6. Amazon SageMaker - Searched Google, AI Overview "ml model serving": 1. TensorFlow Serving, 2. TorchServe, 3. NVIDIA Triton Inference Server, 4. BentoML, 5. Amazon SageMaker Not named in any answer: Seldon. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Modal changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Modal worldwide rose from 4.2K to 7.8K. - Across the 12 months ending September 2026, Modal’s share of searches among model serving platforms worldwide increased from 1.6% to 3%. - Across the 12 months ending September 2026, Modal’s share of searches among model serving platforms worldwide peaked at 4.1% in July 2026 and was lowest at 1.3% in November 2025. - Across the 12 months ending September 2026, Modal rose from 9th to 5th among model serving platforms worldwide. ## How did search popularity change for model serving platforms worldwide in September 2026? - In September 2026, Baseten gained share of searches among model serving platforms worldwide, from 16.6% to 19%. - In September 2026, Amazon SageMaker gained share of searches among model serving platforms worldwide, from 14.2% to 16.3%. - In September 2026, vLLM lost share of searches among model serving platforms worldwide, from 55.5% to 51.9%. - In September 2026, KServe lost share of searches among model serving platforms worldwide, from 2.7% to 2.1%. - Ray Serve’s share of searches among model serving platforms worldwide has gained ground for 3 months in a row, from 1.6% to 2.1% in September 2026. - Estimated monthly branded searches for Modal worldwide rose 85.7% over 12 measured months, from 4.2K to 7.8K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Model serving platforms | 4.2K | 1.6% | 9 | | Nov 2025 | Model serving platforms | 3.2K | 1.3% | 9 | | Dec 2025 | Model serving platforms | 2.6K | 1.3% | 9 | | Jan 2026 | Model serving platforms | 4K | 1.6% | 8 | | Feb 2026 | Model serving platforms | 4.2K | 1.8% | 9 | | Mar 2026 | Model serving platforms | 4.8K | 1.7% | 8 | | Apr 2026 | Model serving platforms | 5.5K | 1.8% | 6 | | May 2026 | Model serving platforms | 7.3K | 2.7% | 5 | | Jun 2026 | Model serving platforms | 6.3K | 2.2% | 6 | | Jul 2026 | Model serving platforms | 10K | 4.1% | 4 | | Aug 2026 | Model serving platforms | 7.3K | 3% | 5 | | Sep 2026 | Model serving platforms | 7.8K | 3% | 5 | ## How are Modal’s branded searches counted? Brandwave collects information about searches that people make online using Modal’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “modal gpu” - “modal labs” ## Which model serving platforms compete with Modal? - [vLLM](/demand/global-en/brands/vllm) - [Baseten](/demand/global-en/brands/baseten): Head-to-head: /demand/global-en/compare/baseten-vs-modal - [Amazon SageMaker](/demand/global-en/brands/amazon-sagemaker): Head-to-head: /demand/global-en/compare/amazon-sagemaker-vs-modal - [Seldon](/demand/global-en/brands/seldon): Head-to-head: /demand/global-en/compare/modal-vs-seldon - [KServe](/demand/global-en/brands/kserve): Head-to-head: /demand/global-en/compare/kserve-vs-modal - [Ray Serve](/demand/global-en/brands/ray-serve): Head-to-head: /demand/global-en/compare/modal-vs-ray-serve - [NVIDIA Triton Inference Server](/demand/global-en/brands/nvidia-triton) - [BentoML](/demand/global-en/brands/bentoml) - [TorchServe](/demand/global-en/brands/torchserve) - [TensorFlow Serving](/demand/global-en/brands/tensorflow-serving) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Modal: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/modal This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/modal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.