---
title: "Moccamaster: search popularity worldwide"
description: "A Dutch filter coffee machine made by Technivorm. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/moccamaster"
publisher: "Brandwave"
---

# Moccamaster: search popularity worldwide

A Dutch filter coffee machine made by Technivorm. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Moccamaster
- **Owned by**: Technivorm
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among coffee maker brands**: 4.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Coffee maker brands | 4 | 4.6% | 250K |
| Coffee machine brands | 5 | 4.8% | 250K |

- [Coffee maker brands](/demand/global-en/categories/coffee-maker-brands)
- [Coffee machine brands](/demand/global-en/categories/coffee-machine-brands)

## Top coffee maker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Moccamaster appeared in all five answers. Moccamaster is the most recommended of the ten.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Moccamaster | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Breville | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Ninja | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Cuisinart | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| OXO | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Nespresso | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Jura | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Smeg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Braun | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Miele | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about coffee maker brands

- Asked ChatGPT "Which coffee maker brand should I buy?": 1. Moccamaster, 2. Breville, 3. Ninja, 4. Cuisinart
- Asked ChatGPT "What are the best coffee maker brands?": 1. Moccamaster, 2. Breville, 3. OXO, 4. Ninja, 5. Cuisinart, 6. Jura
- Asked ChatGPT "What's the best coffee maker brand for daily coffee?": 1. Moccamaster, 2. Cuisinart, 3. Breville, 4. Ninja
- Searched Google, AI Overview "best coffee maker": 1. Moccamaster, 2. Ninja, 3. Breville, 4. Nespresso
- Searched Google, AI Overview "drip coffee maker": 1. Moccamaster, 2. Ninja

Not named in any answer: Smeg, Braun and Miele.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026.

## How has branded search demand for Moccamaster changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Moccamaster worldwide held steady, from 253K to 250K.
- Across the 12 months ending September 2026, Moccamaster’s share of searches among coffee maker brands worldwide peaked at 5.9% in November 2025 and was lowest at 4.1% in June 2026.
- Across the 12 months ending September 2026, Moccamaster’s share of searches among coffee machine brands worldwide peaked at 6% in November 2025 and was lowest at 4% in June 2026.
- Across the 12 months ending September 2026, Moccamaster fell from 4th to 5th among coffee machine brands worldwide.

## How did search popularity change for coffee maker brands worldwide in September 2026?

- In September 2026, Ninja overtook Cuisinart to rank 5th among coffee maker brands worldwide, with 3.7% of the searches.
- In September 2026, Smeg gained share of searches among coffee maker brands worldwide, from 14.3% to 16.7%.
- In September 2026, Jura lost share of searches among coffee maker brands worldwide, from 6.9% to 5.5%.
- In September 2026, Nespresso lost share of searches among coffee maker brands worldwide, from 62.7% to 61.4%.
- In September 2026, Cuisinart lost share of searches among coffee maker brands worldwide, from 3.8% to 3%.
- In September 2026, Breville rose from 7th to 6th among coffee maker brands worldwide.

## How did search popularity change for coffee machine brands worldwide in September 2026?

- In September 2026, Nespresso gained share of searches among coffee machine brands worldwide, from 64% to 64.7%.
- In September 2026, Breville gained share of searches among coffee machine brands worldwide, from 2.6% to 3.2%.
- In September 2026, Jura lost share of searches among coffee machine brands worldwide, from 7% to 5.8%.
- Moccamaster’s share of searches among coffee machine brands worldwide has gained ground for 3 months in a row, from 4% to 4.8% in September 2026.
- Estimated monthly branded searches for La Marzocco worldwide rose 22.4% over 12 measured months, from 246K to 301K in September 2026.
- Estimated monthly branded searches for Sunbeam worldwide fell 18.2% over 12 measured months, from 111K to 90.5K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Coffee maker brands | 253K | 4.6% | 4 |
| Nov 2025 | Coffee maker brands | 460K | 5.9% | 3 |
| Dec 2025 | Coffee maker brands | 376K | 5.5% | 3 |
| Jan 2026 | Coffee maker brands | 308K | 5.2% | 4 |
| Feb 2026 | Coffee maker brands | 251K | 4.7% | 4 |
| Mar 2026 | Coffee maker brands | 251K | 4.7% | 4 |
| Apr 2026 | Coffee maker brands | 250K | 4.8% | 4 |
| May 2026 | Coffee maker brands | 250K | 4.8% | 4 |
| Jun 2026 | Coffee maker brands | 206K | 4.1% | 4 |
| Jul 2026 | Coffee maker brands | 205K | 4.4% | 4 |
| Aug 2026 | Coffee maker brands | 251K | 4.7% | 4 |
| Sep 2026 | Coffee maker brands | 250K | 4.6% | 4 |
| Oct 2025 | Coffee machine brands | 253K | 4.8% | 4 |
| Nov 2025 | Coffee machine brands | 460K | 6% | 3 |
| Dec 2025 | Coffee machine brands | 376K | 5.8% | 3 |
| Jan 2026 | Coffee machine brands | 308K | 5.6% | 4 |
| Feb 2026 | Coffee machine brands | 251K | 4.9% | 4 |
| Mar 2026 | Coffee machine brands | 251K | 4.9% | 4 |
| Apr 2026 | Coffee machine brands | 250K | 4.8% | 5 |
| May 2026 | Coffee machine brands | 250K | 4.8% | 5 |
| Jun 2026 | Coffee machine brands | 206K | 4% | 5 |
| Jul 2026 | Coffee machine brands | 205K | 4.5% | 5 |
| Aug 2026 | Coffee machine brands | 251K | 4.8% | 5 |
| Sep 2026 | Coffee machine brands | 250K | 4.8% | 5 |

## How are Moccamaster’s branded searches counted?

Brandwave collects information about searches that people make online using Moccamaster’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “moccamaster”
- “technivorm”

## Which coffee maker brands compete with Moccamaster?

- [Nespresso](/demand/global-en/brands/nespresso): Head-to-head: /demand/global-en/compare/moccamaster-vs-nespresso
- [Smeg](/demand/global-en/brands/smeg): Head-to-head: /demand/global-en/compare/moccamaster-vs-smeg
- [Jura](/demand/global-en/brands/jura): Head-to-head: /demand/global-en/compare/jura-vs-moccamaster
- [Ninja](/demand/global-en/brands/ninja-kitchen): Head-to-head: /demand/global-en/compare/moccamaster-vs-ninja-kitchen
- [Breville](/demand/global-en/brands/breville): Head-to-head: /demand/global-en/compare/breville-vs-moccamaster
- [Cuisinart](/demand/global-en/brands/cuisinart)
- [OXO](/demand/global-en/brands/oxo)
- [Braun](/demand/global-en/brands/braun)
- [Miele](/demand/global-en/brands/miele)

## Who owns Moccamaster?

Moccamaster is owned by Technivorm. Brandwave does not track any other brands owned by Technivorm.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Moccamaster?

Moccamaster is owned by Technivorm. Brandwave does not track any other brands owned by Technivorm.

## Cite this page

Brandwave. "Moccamaster: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/moccamaster

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/moccamaster. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
