---
title: "Mobil: search popularity and Share of Search worldwide"
description: "A fuel station and lubricants brand with service stations across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/mobil"
publisher: "Brandwave"
---

# Mobil: search popularity and Share of Search worldwide

A fuel station and lubricants brand with service stations across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Mobil
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among motor oil brands**: 68.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Motor oil brands | 1 | 68.2% | 3.4M |

- [Motor oil brands](/demand/global-en/categories/motor-oil-brands)

## How has branded search demand for Mobil changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Mobil worldwide held steady at 3.4M.
- Across the 11 months ending August 2026, Mobil’s estimated Share of Search among motor oil brands worldwide increased from 66.2% to 68.2%.
- Across the 11 months ending August 2026, Mobil’s estimated Share of Search among motor oil brands worldwide peaked at 69.7% in June 2026 and was lowest at 60.6% in February 2026.

## How did search popularity change for motor oil brands worldwide in August 2026?

- In August 2026, Liqui Moly gained estimated Share of Search among motor oil brands worldwide, from 9.4% to 11.2%.
- In August 2026, Mobil lost estimated Share of Search among motor oil brands worldwide, from 69.7% to 68.2%.
- Estimated monthly branded searches for Quaker State worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.
- Estimated monthly branded searches for Valvoline worldwide fell 18.2% over 11 measured months, from 823K to 673K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Motor oil brands | 3.4M | 66.2% | 1 |
| Nov 2025 | Motor oil brands | 2.7M | 63% | 1 |
| Dec 2025 | Motor oil brands | 2.7M | 65.3% | 1 |
| Jan 2026 | Motor oil brands | 2.7M | 62.8% | 1 |
| Feb 2026 | Motor oil brands | 2.2M | 60.6% | 1 |
| Mar 2026 | Motor oil brands | 3.4M | 66% | 1 |
| Apr 2026 | Motor oil brands | 2.7M | 63.7% | 1 |
| May 2026 | Motor oil brands | 3.4M | 68.2% | 1 |
| Jun 2026 | Motor oil brands | 3.4M | 69.7% | 1 |
| Jul 2026 | Motor oil brands | 3.4M | 69.7% | 1 |
| Aug 2026 | Motor oil brands | 3.4M | 68.2% | 1 |
| Sep 2026 | Motor oil brands | — | — | — |

## How is Mobil measured?

Brandwave collects information about searches that people make online using Mobil’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “mobil”

## Which motor oil brands compete with Mobil?

- [Valvoline](/demand/global-en/brands/valvoline): Head-to-head: /demand/global-en/compare/mobil-vs-valvoline
- [Liqui Moly](/demand/global-en/brands/liqui-moly): Head-to-head: /demand/global-en/compare/liqui-moly-vs-mobil
- [Castrol](/demand/global-en/brands/castrol): Head-to-head: /demand/global-en/compare/castrol-vs-mobil
- [Pennzoil](/demand/global-en/brands/pennzoil): Head-to-head: /demand/global-en/compare/mobil-vs-pennzoil
- [Shell Helix](/demand/global-en/brands/shell-helix): Head-to-head: /demand/global-en/compare/mobil-vs-shell-helix
- [Quaker State](/demand/global-en/brands/quaker-state)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Mobil: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/mobil

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/mobil. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.