---
title: "Moat: search popularity worldwide"
description: "Moat measures and verifies digital advertising. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/moat"
publisher: "Brandwave"
---

# Moat: search popularity worldwide

Moat measures and verifies digital advertising. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Moat
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among ad verification platforms**: 0.36%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Ad verification platforms | 5 | 0.36% | 90 |

- [Ad verification platforms](/demand/global-en/categories/ad-verification-platforms)

## How has branded search demand for Moat changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Moat worldwide held steady at 90.
- Across the 11 months ending August 2026, Moat’s estimated Share of Search among ad verification platforms worldwide held steady, from 0.31% to 0.36%.

## How did search popularity change for ad verification platforms worldwide in August 2026?

- In August 2026, DoubleVerify gained estimated Share of Search among ad verification platforms worldwide, from 49.5% to 59.5%.
- In August 2026, Confiant lost estimated Share of Search among ad verification platforms worldwide, from 27% to 21.7%.
- In August 2026, Integral Ad Science lost estimated Share of Search among ad verification platforms worldwide, from 22% to 17.7%.
- Estimated monthly branded searches for Adloox worldwide fell 34.6% over 11 measured months, from 260 to 170 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ad verification platforms | 90 | 0.31% | 5 |
| Nov 2025 | Ad verification platforms | 70 | 0.3% | 5 |
| Dec 2025 | Ad verification platforms | 70 | 0.34% | 5 |
| Jan 2026 | Ad verification platforms | 70 | 0.3% | 5 |
| Feb 2026 | Ad verification platforms | 90 | 0.41% | 5 |
| Mar 2026 | Ad verification platforms | 110 | 0.5% | 5 |
| Apr 2026 | Ad verification platforms | 90 | 0.41% | 5 |
| May 2026 | Ad verification platforms | 90 | 0.42% | 5 |
| Jun 2026 | Ad verification platforms | 90 | 0.42% | 5 |
| Jul 2026 | Ad verification platforms | 70 | 0.35% | 5 |
| Aug 2026 | Ad verification platforms | 90 | 0.36% | 5 |
| Sep 2026 | Ad verification platforms | — | — | — |

## How is Moat measured?

Brandwave collects information about searches that people make online using Moat’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “moat analytics”

## Which ad verification platforms compete with Moat?

- [DoubleVerify](/demand/global-en/brands/doubleverify): Head-to-head: /demand/global-en/compare/doubleverify-vs-moat
- [Confiant](/demand/global-en/brands/confiant): Head-to-head: /demand/global-en/compare/confiant-vs-moat
- [Integral Ad Science](/demand/global-en/brands/ias): Head-to-head: /demand/global-en/compare/ias-vs-moat
- [Adloox](/demand/global-en/brands/adloox): Head-to-head: /demand/global-en/compare/adloox-vs-moat

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Moat: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/moat

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/moat. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.