---
title: "Mixpanel: search popularity and Share of Search worldwide"
description: "Mixpanel is a product analytics platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/mixpanel"
publisher: "Brandwave"
---

# Mixpanel: search popularity and Share of Search worldwide

Mixpanel is a product analytics platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Mixpanel
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among product analytics platforms**: 13.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Product analytics platforms | 2 | 13.6% | 41.1K |

- [Product analytics platforms](/demand/global-en/categories/product-analytics-platforms)

## How has branded search demand for Mixpanel changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Mixpanel worldwide fell from 74.6K to 41.1K.
- Across the 11 months ending August 2026, Mixpanel’s estimated Share of Search among product analytics platforms worldwide decreased from 28.5% to 13.6%.
- Across the 11 months ending August 2026, Mixpanel’s estimated Share of Search among product analytics platforms worldwide peaked at 43.9% in November 2025 and was lowest at 13.6% in August 2026.

## How did search popularity change for product analytics platforms worldwide in August 2026?

- In August 2026, Pendo gained estimated Share of Search among product analytics platforms worldwide, from 10.2% to 12.4%.
- In August 2026, PostHog gained estimated Share of Search among product analytics platforms worldwide, from 65.5% to 67.2%.
- In August 2026, Mixpanel lost estimated Share of Search among product analytics platforms worldwide, from 16.2% to 13.6%.
- In August 2026, Contentsquare lost estimated Share of Search among product analytics platforms worldwide, from 5.9% to 5%.
- Estimated monthly branded searches for Heap worldwide fell 62.7% over 11 measured months, from 2.5K to 930 in August 2026.
- Estimated monthly branded searches for Amplitude worldwide fell 27.6% over 11 measured months, from 5.8K to 4.2K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Product analytics platforms | 74.6K | 28.5% | 2 |
| Nov 2025 | Product analytics platforms | 136K | 43.9% | 1 |
| Dec 2025 | Product analytics platforms | 91.2K | 35% | 2 |
| Jan 2026 | Product analytics platforms | 74.7K | 26.2% | 2 |
| Feb 2026 | Product analytics platforms | 41.2K | 21.2% | 2 |
| Mar 2026 | Product analytics platforms | 50.4K | 17.6% | 2 |
| Apr 2026 | Product analytics platforms | 50.4K | 21.9% | 2 |
| May 2026 | Product analytics platforms | 41.2K | 17.6% | 2 |
| Jun 2026 | Product analytics platforms | 61.4K | 18.6% | 2 |
| Jul 2026 | Product analytics platforms | 50.2K | 16.2% | 2 |
| Aug 2026 | Product analytics platforms | 41.1K | 13.6% | 2 |
| Sep 2026 | Product analytics platforms | — | — | — |

## How is Mixpanel measured?

Brandwave collects information about searches that people make online using Mixpanel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “mixpanel”
- “mixpanel analytics”

## Which product analytics platforms compete with Mixpanel?

- [PostHog](/demand/global-en/brands/posthog): Head-to-head: /demand/global-en/compare/mixpanel-vs-posthog
- [Pendo](/demand/global-en/brands/pendo): Head-to-head: /demand/global-en/compare/mixpanel-vs-pendo
- [Contentsquare](/demand/global-en/brands/contentsquare): Head-to-head: /demand/global-en/compare/contentsquare-vs-mixpanel
- [Amplitude](/demand/global-en/brands/amplitude): Head-to-head: /demand/global-en/compare/amplitude-vs-mixpanel
- [Heap](/demand/global-en/brands/heap): Head-to-head: /demand/global-en/compare/heap-vs-mixpanel

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Mixpanel: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/mixpanel

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/mixpanel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.