--- title: "Mitre: search popularity and Share of Search worldwide" description: "Mitre makes footballs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/mitre-sport" publisher: "Brandwave" --- # Mitre: search popularity and Share of Search worldwide Mitre makes footballs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Mitre - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among footballs**: 0.02% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Footballs | 4 | 0.02% | 8.1K | | Football brands | 4 | 0.02% | 8.1K | | Training cones | 2 | 17.5% | 8.1K | | Netballs | 2 | 18.3% | 8.1K | - [Footballs](/demand/global-en/categories/footballs) - [Football brands](/demand/global-en/categories/soccer-ball-brands) - [Training cones](/demand/global-en/categories/training-cones) - [Netballs](/demand/global-en/categories/netballs) ## How has branded search demand for Mitre changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Mitre worldwide rose from 6.6K to 8.1K. - Across the 11 months ending August 2026, Mitre’s estimated Share of Search among footballs worldwide held steady, from 0.01% to 0.02%. - Across the 11 months ending August 2026, Mitre’s estimated Share of Search among football brands worldwide held steady, from 0.01% to 0.02%. - Across the 11 months ending August 2026, Mitre’s estimated Share of Search among training cones worldwide increased from 15.1% to 17.5%. - Across the 11 months ending August 2026, Mitre’s estimated Share of Search among training cones worldwide peaked at 18.6% in July 2026 and was lowest at 11.2% in February 2026. - Across the 11 months ending August 2026, Mitre rose from 4th to 2nd among training cones worldwide. - Across the 11 months ending August 2026, Mitre’s estimated Share of Search among netballs worldwide increased from 17.7% to 18.3%. - Across the 11 months ending August 2026, Mitre’s estimated Share of Search among netballs worldwide peaked at 19% in July 2026 and was lowest at 12.2% in February 2026. - Across the 11 months ending August 2026, Mitre rose from 3rd to 2nd among netballs worldwide. ## How did search popularity change for footballs worldwide in August 2026? - In August 2026, Puma gained estimated Share of Search among footballs worldwide, from 15.5% to 18.3%. - In August 2026, Adidas lost estimated Share of Search among footballs worldwide, from 42.2% to 40.8%. - In August 2026, Nike lost estimated Share of Search among footballs worldwide, from 42.2% to 40.8%. - Estimated monthly branded searches for Uhlsport worldwide rose 22.9% over 11 measured months, from 480 to 590 in August 2026. - Estimated monthly branded searches for Mitre worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026. - Estimated monthly branded searches for Select worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026. ## How did search popularity change for football brands worldwide in August 2026? - In August 2026, Puma gained estimated Share of Search among football brands worldwide, from 15.5% to 18.3%. - In August 2026, Adidas lost estimated Share of Search among football brands worldwide, from 42.2% to 40.8%. - In August 2026, Nike lost estimated Share of Search among football brands worldwide, from 42.2% to 40.8%. - Estimated monthly branded searches for Mitre worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026. - Estimated monthly branded searches for Select worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026. ## How did search popularity change for training cones worldwide in August 2026? - In August 2026, Precision gained estimated Share of Search among training cones worldwide, from 6.8% to 9.5%. - In August 2026, Kwik Goal gained estimated Share of Search among training cones worldwide, from 12.4% to 14.3%. - In August 2026, Net World Sports lost estimated Share of Search among training cones worldwide, from 62.1% to 58.6%. - In August 2026, Mitre lost estimated Share of Search among training cones worldwide, from 18.6% to 17.5%. - Estimated monthly branded searches for SKLZ worldwide fell 22.2% over 11 measured months, from 90 to 70 in August 2026. ## How did search popularity change for netballs worldwide in August 2026? - In August 2026, Gilbert gained estimated Share of Search among netballs worldwide, from 10.4% to 12.2%. - In August 2026, Nivia gained estimated Share of Search among netballs worldwide, from 6.9% to 8.1%. - In August 2026, Net World Sports lost estimated Share of Search among netballs worldwide, from 63.7% to 61.3%. - In August 2026, Mitre lost estimated Share of Search among netballs worldwide, from 19% to 18.3%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Footballs | 6.6K | 0.01% | 4 | | Nov 2025 | Footballs | 8.1K | 0.01% | 4 | | Dec 2025 | Footballs | 5.4K | 0.01% | 4 | | Jan 2026 | Footballs | 5.4K | 0.01% | 4 | | Feb 2026 | Footballs | 4.4K | <0.01% | 4 | | Mar 2026 | Footballs | 6.6K | 0.01% | 4 | | Apr 2026 | Footballs | 6.6K | 0.01% | 4 | | May 2026 | Footballs | 8.1K | 0.01% | 4 | | Jun 2026 | Footballs | 8.1K | 0.02% | 4 | | Jul 2026 | Footballs | 9.9K | 0.02% | 4 | | Aug 2026 | Footballs | 8.1K | 0.02% | 4 | | Sep 2026 | Footballs | — | — | — | | Oct 2025 | Football brands | 6.6K | 0.01% | 4 | | Nov 2025 | Football brands | 8.1K | 0.01% | 4 | | Dec 2025 | Football brands | 5.4K | 0.01% | 4 | | Jan 2026 | Football brands | 5.4K | 0.01% | 4 | | Feb 2026 | Football brands | 4.4K | <0.01% | 4 | | Mar 2026 | Football brands | 6.6K | 0.01% | 4 | | Apr 2026 | Football brands | 6.6K | 0.01% | 4 | | May 2026 | Football brands | 8.1K | 0.01% | 4 | | Jun 2026 | Football brands | 8.1K | 0.02% | 4 | | Jul 2026 | Football brands | 9.9K | 0.02% | 4 | | Aug 2026 | Football brands | 8.1K | 0.02% | 4 | | Sep 2026 | Football brands | — | — | — | | Oct 2025 | Training cones | 6.6K | 15.1% | 4 | | Nov 2025 | Training cones | 8.1K | 16.6% | 2 | | Dec 2025 | Training cones | 5.4K | 12.6% | 3 | | Jan 2026 | Training cones | 5.4K | 12.9% | 3 | | Feb 2026 | Training cones | 4.4K | 11.2% | 4 | | Mar 2026 | Training cones | 6.6K | 15.1% | 2 | | Apr 2026 | Training cones | 6.6K | 14% | 3 | | May 2026 | Training cones | 8.1K | 14.3% | 3 | | Jun 2026 | Training cones | 8.1K | 15.2% | 2 | | Jul 2026 | Training cones | 9.9K | 18.6% | 2 | | Aug 2026 | Training cones | 8.1K | 17.5% | 2 | | Sep 2026 | Training cones | — | — | — | | Oct 2025 | Netballs | 6.6K | 17.7% | 3 | | Nov 2025 | Netballs | 8.1K | 17.7% | 3 | | Dec 2025 | Netballs | 5.4K | 12.9% | 3 | | Jan 2026 | Netballs | 5.4K | 14.8% | 3 | | Feb 2026 | Netballs | 4.4K | 12.2% | 3 | | Mar 2026 | Netballs | 6.6K | 14.5% | 3 | | Apr 2026 | Netballs | 6.6K | 15.7% | 2 | | May 2026 | Netballs | 8.1K | 15.8% | 2 | | Jun 2026 | Netballs | 8.1K | 16.1% | 2 | | Jul 2026 | Netballs | 9.9K | 19% | 2 | | Aug 2026 | Netballs | 8.1K | 18.3% | 2 | | Sep 2026 | Netballs | — | — | — | ## How is Mitre measured? Brandwave collects information about searches that people make online using Mitre’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “mitre football” ## Which footballs compete with Mitre? - [Adidas](/demand/global-en/brands/adidas): Head-to-head: /demand/global-en/compare/adidas-vs-mitre-sport - [Nike](/demand/global-en/brands/nike): Head-to-head: /demand/global-en/compare/mitre-sport-vs-nike - [Puma](/demand/global-en/brands/puma): Head-to-head: /demand/global-en/compare/mitre-sport-vs-puma - [Select](/demand/global-en/brands/select-sport): Head-to-head: /demand/global-en/compare/mitre-sport-vs-select-sport - [Uhlsport](/demand/global-en/brands/uhlsport): Head-to-head: /demand/global-en/compare/mitre-sport-vs-uhlsport ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Mitre: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/mitre-sport This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/mitre-sport. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.