--- title: "Mitre 10: search popularity and Share of Search worldwide" description: "Mitre 10 is a DIY or building supplies retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/mitre-10" publisher: "Brandwave" --- # Mitre 10: search popularity and Share of Search worldwide Mitre 10 is a DIY or building supplies retailer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Mitre 10 - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among hardware store brands**: 1.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hardware store brands | 5 | 1.1% | 673K | | Timber merchant brands | 3 | 10.4% | 673K | | Outdoor furniture brands | 2 | 15.8% | 673K | - [Hardware store brands](/demand/global-en/categories/hardware-store-brands) - [Timber merchant brands](/demand/global-en/categories/timber-merchant-brands) - [Outdoor furniture brands](/demand/global-en/categories/outdoor-furniture-brands) ## How has branded search demand for Mitre 10 changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Mitre 10 worldwide fell from 823K to 673K. - Across the 11 months ending August 2026, Mitre 10’s estimated Share of Search among hardware store brands worldwide held steady, from 1.4% to 1.1%. - Across the 11 months ending August 2026, Mitre 10’s estimated Share of Search among timber merchant brands worldwide increased from 9.3% to 10.4%. - Across the 11 months ending August 2026, Mitre 10’s estimated Share of Search among timber merchant brands worldwide peaked at 10.4% in August 2026 and was lowest at 8.7% in November 2025. - Across the 11 months ending August 2026, Mitre 10’s estimated Share of Search among outdoor furniture brands worldwide increased from 13.5% to 15.8%. - Across the 11 months ending August 2026, Mitre 10’s estimated Share of Search among outdoor furniture brands worldwide peaked at 15.8% in August 2026 and was lowest at 13.1% in June 2026. ## How did search popularity change for hardware store brands worldwide in August 2026? - In August 2026, Home Depot gained estimated Share of Search among hardware store brands worldwide, from 62.3% to 63.1%. - In August 2026, Ace Hardware lost estimated Share of Search among hardware store brands worldwide, from 8.4% to 6.9%. - Bunnings’ estimated Share of Search among hardware store brands worldwide has gained ground for 3 months in a row, from 4.7% to 5.7% in August 2026. - Estimated monthly branded searches for Mitre 10 worldwide fell 18.2% over 11 measured months, from 823K to 673K in August 2026. ## How did search popularity change for timber merchant brands worldwide in August 2026? - In August 2026, Carters gained estimated Share of Search among timber merchant brands worldwide, from 30.9% to 34.7%. - In August 2026, Mitre 10 gained estimated Share of Search among timber merchant brands worldwide, from 9.3% to 10.4%. - In August 2026, Bunnings lost estimated Share of Search among timber merchant brands worldwide, from 56.6% to 51.9%. - Estimated monthly branded searches for PlaceMakers worldwide fell 33.1% over 11 measured months, from 40.5K to 27.1K in August 2026. - Estimated monthly branded searches for ITM worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026. ## How did search popularity change for outdoor furniture brands worldwide in August 2026? - In August 2026, Mitre 10 gained estimated Share of Search among outdoor furniture brands worldwide, from 13.2% to 15.8%. - In August 2026, Bunnings lost estimated Share of Search among outdoor furniture brands worldwide, from 80.6% to 78.4%. - Estimated monthly branded searches for Freedom Furniture worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hardware store brands | 823K | 1.4% | 5 | | Nov 2025 | Hardware store brands | 823K | 1.1% | 5 | | Dec 2025 | Hardware store brands | 1M | 1.5% | 5 | | Jan 2026 | Hardware store brands | 823K | 1.3% | 5 | | Feb 2026 | Hardware store brands | 673K | 1.3% | 5 | | Mar 2026 | Hardware store brands | 673K | 0.94% | 5 | | Apr 2026 | Hardware store brands | 673K | 0.94% | 5 | | May 2026 | Hardware store brands | 673K | 0.95% | 5 | | Jun 2026 | Hardware store brands | 550K | 0.88% | 5 | | Jul 2026 | Hardware store brands | 550K | 0.92% | 5 | | Aug 2026 | Hardware store brands | 673K | 1.1% | 5 | | Sep 2026 | Hardware store brands | — | — | — | | Oct 2025 | Timber merchant brands | 823K | 9.3% | 3 | | Nov 2025 | Timber merchant brands | 823K | 8.7% | 3 | | Dec 2025 | Timber merchant brands | 1M | 9.9% | 3 | | Jan 2026 | Timber merchant brands | 823K | 9.9% | 3 | | Feb 2026 | Timber merchant brands | 673K | 9.3% | 3 | | Mar 2026 | Timber merchant brands | 673K | 9.3% | 3 | | Apr 2026 | Timber merchant brands | 673K | 9.3% | 3 | | May 2026 | Timber merchant brands | 673K | 10.4% | 3 | | Jun 2026 | Timber merchant brands | 550K | 9.2% | 3 | | Jul 2026 | Timber merchant brands | 550K | 9.3% | 3 | | Aug 2026 | Timber merchant brands | 673K | 10.4% | 3 | | Sep 2026 | Timber merchant brands | — | — | — | | Oct 2025 | Outdoor furniture brands | 823K | 13.5% | 2 | | Nov 2025 | Outdoor furniture brands | 823K | 13.4% | 2 | | Dec 2025 | Outdoor furniture brands | 1M | 13.5% | 2 | | Jan 2026 | Outdoor furniture brands | 823K | 13.4% | 2 | | Feb 2026 | Outdoor furniture brands | 673K | 13.5% | 2 | | Mar 2026 | Outdoor furniture brands | 673K | 13.4% | 2 | | Apr 2026 | Outdoor furniture brands | 673K | 13.4% | 2 | | May 2026 | Outdoor furniture brands | 673K | 15.6% | 2 | | Jun 2026 | Outdoor furniture brands | 550K | 13.1% | 2 | | Jul 2026 | Outdoor furniture brands | 550K | 13.2% | 2 | | Aug 2026 | Outdoor furniture brands | 673K | 15.8% | 2 | | Sep 2026 | Outdoor furniture brands | — | — | — | ## How is Mitre 10 measured? Brandwave collects information about searches that people make online using Mitre 10’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “mitre 10” ## Which hardware store brands compete with Mitre 10? - [Home Depot](/demand/global-en/brands/home-depot): Head-to-head: /demand/global-en/compare/home-depot-vs-mitre-10 - [Lowe's](/demand/global-en/brands/lowe-s): Head-to-head: /demand/global-en/compare/lowe-s-vs-mitre-10 - [Ace Hardware](/demand/global-en/brands/ace-hardware): Head-to-head: /demand/global-en/compare/ace-hardware-vs-mitre-10 - [Bunnings](/demand/global-en/brands/bunnings): Head-to-head: /demand/global-en/compare/bunnings-vs-mitre-10 ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Mitre 10: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/mitre-10 This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/mitre-10. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.