--- title: "MIT OpenCourseWare: search popularity worldwide" description: "Free course materials from MIT classes, published online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/mit-opencourseware" publisher: "Brandwave" --- # MIT OpenCourseWare: search popularity worldwide Free course materials from MIT classes, published online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: MIT OpenCourseWare - **Owned by**: Massachusetts Institute of Technology - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among MOOC platforms**: 0.73% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | MOOC platforms | 5 | 0.73% | 135K | - [MOOC platforms](/demand/global-en/categories/mooc-platforms) ## Top MOOC platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, MIT OpenCourseWare was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. MIT OpenCourseWare is the fourth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Coursera | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | edX | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Khan Academy | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | MIT OpenCourseWare | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | FutureLearn | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Udemy | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | OpenLearn | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Udacity | 8th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about MOOC platforms - Asked ChatGPT "Which MOOC platform should I use?": 1. Coursera, 2. edX, 3. Khan Academy, 4. Udemy, 5. FutureLearn - Asked ChatGPT "What are the best MOOC platforms?": 1. Coursera, 2. edX, 3. MIT OpenCourseWare, 4. Khan Academy, 5. FutureLearn, 6. Udacity, 7. OpenLearn - Asked ChatGPT "What's the best MOOC platform for online learning?": 1. Coursera, 2. edX, 3. MIT OpenCourseWare, 4. Khan Academy, 5. FutureLearn - Searched Google, AI Overview "online course platform": 1. Coursera, 2. edX, 3. Udemy - Searched Google, AI Overview "free online courses": 1. Coursera, 2. edX, 3. OpenLearn Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for MIT OpenCourseWare changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for MIT OpenCourseWare worldwide held steady at 135K. - Across the 12 months ending September 2026, MIT OpenCourseWare’s share of searches among MOOC platforms worldwide held steady, from 0.64% to 0.73%. ## How did search popularity change for MOOC platforms worldwide in September 2026? - In September 2026, Khan Academy gained share of searches among MOOC platforms worldwide, from 52.8% to 60.1%. - In September 2026, Udemy lost share of searches among MOOC platforms worldwide, from 23.6% to 18.1%. - In September 2026, Coursera lost share of searches among MOOC platforms worldwide, from 19.4% to 18.1%. - edX’s share of searches among MOOC platforms worldwide has lost ground for 3 months in a row, from 2.8% to 1.6% in September 2026. - MIT OpenCourseWare’s share of searches among MOOC platforms worldwide has lost ground for 3 months in a row, from 1.3% to 0.73% in September 2026. - Estimated monthly branded searches for OpenLearn worldwide rose 49.6% over 12 measured months, from 60.5K to 90.5K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | MOOC platforms | 135K | 0.64% | 5 | | Nov 2025 | MOOC platforms | 110K | 0.6% | 5 | | Dec 2025 | MOOC platforms | 110K | 0.7% | 6 | | Jan 2026 | MOOC platforms | 135K | 0.77% | 5 | | Feb 2026 | MOOC platforms | 110K | 0.7% | 5 | | Mar 2026 | MOOC platforms | 165K | 1% | 5 | | Apr 2026 | MOOC platforms | 135K | 0.86% | 5 | | May 2026 | MOOC platforms | 135K | 0.95% | 5 | | Jun 2026 | MOOC platforms | 165K | 1.3% | 5 | | Jul 2026 | MOOC platforms | 165K | 1.2% | 5 | | Aug 2026 | MOOC platforms | 165K | 0.95% | 5 | | Sep 2026 | MOOC platforms | 135K | 0.73% | 5 | ## How are MIT OpenCourseWare’s branded searches counted? Brandwave collects information about searches that people make online using MIT OpenCourseWare’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “mit ocw” - “mit opencourseware” ## Which MOOC platforms compete with MIT OpenCourseWare? - [Khan Academy](/demand/global-en/brands/khan-academy) - [Coursera](/demand/global-en/brands/coursera): Head-to-head: /demand/global-en/compare/coursera-vs-mit-opencourseware - [Udemy](/demand/global-en/brands/udemy): Head-to-head: /demand/global-en/compare/mit-opencourseware-vs-udemy - [edX](/demand/global-en/brands/edx): Head-to-head: /demand/global-en/compare/edx-vs-mit-opencourseware - [OpenLearn](/demand/global-en/brands/openlearn): Head-to-head: /demand/global-en/compare/mit-opencourseware-vs-openlearn - [FutureLearn](/demand/global-en/brands/futurelearn): Head-to-head: /demand/global-en/compare/futurelearn-vs-mit-opencourseware - [Udacity](/demand/global-en/brands/udacity) ## Who owns MIT OpenCourseWare? MIT OpenCourseWare is owned by Massachusetts Institute of Technology. Brandwave also tracks Massachusetts Institute of Technology, owned by the same company, worldwide. - [Massachusetts Institute of Technology](/demand/global-en/companies/mit): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns MIT OpenCourseWare? MIT OpenCourseWare is owned by Massachusetts Institute of Technology. Brandwave also tracks Massachusetts Institute of Technology, owned by the same company, worldwide. ## Cite this page Brandwave. "MIT OpenCourseWare: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/mit-opencourseware This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/mit-opencourseware. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.