--- title: "How popular is MISSHA? Searches and AI answers worldwide" description: "MISSHA is a Korean skincare and makeup brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/missha" publisher: "Brandwave" --- # How popular is MISSHA? Searches and AI answers worldwide MISSHA is a Korean skincare and makeup brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: MISSHA - **Market**: Global - **Measured month**: Oct 2026 - **Share of Search among Korean sunscreen brands**: 1.2% ## Where does MISSHA compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Korean sunscreen brands | 9 | 1.2% | 8.1K | - [Korean sunscreen brands](/demand/global-en/categories/korean-sunscreen-brands) ## Top Korean sunscreen brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, MISSHA did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Beauty of Joseon | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | SKIN1004 | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Round Lab | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Isntree | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | COSRX | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | haruharu wonder | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Torriden | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Anua | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Purito Seoul | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | MISSHA | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | AXIS-Y | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about Korean sunscreen brands - Asked ChatGPT "Which Korean sunscreen should I buy?": 1. Beauty of Joseon, 2. SKIN1004, 3. Round Lab, 4. Isntree - Asked ChatGPT "What are the best Korean sunscreen brands?": 1. Beauty of Joseon, 2. SKIN1004, 3. Round Lab, 4. Isntree, 5. Torriden - Asked ChatGPT "What's the best Korean sunscreen for oily skin?": 1. Isntree, 2. Beauty of Joseon, 3. SKIN1004 - Searched Google, AI Overview "korean sunscreen": 1. haruharu wonder, 2. Round Lab, 3. COSRX, 4. Beauty of Joseon, 5. SKIN1004 - Searched Google, AI Overview "best korean sunscreen": 1. Beauty of Joseon, 2. COSRX Not named in any answer: Anua, Purito Seoul, MISSHA and AXIS-Y. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How has branded search demand for MISSHA changed worldwide over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for MISSHA worldwide rose from 6.6K to 8.1K. - Across the 12 months ending October 2026, MISSHA’s share of searches among Korean sunscreen brands worldwide held steady, from 1.4% to 1.2%. ## How did search popularity change for Korean sunscreen brands worldwide in October 2026? - In October 2026, Beauty of Joseon gained share of searches among Korean sunscreen brands worldwide, from 62.7% to 64.4%. - In October 2026, haruharu wonder gained share of searches among Korean sunscreen brands worldwide, from 2.5% to 3.2%. - In October 2026, Round Lab lost share of searches among Korean sunscreen brands worldwide, from 10.3% to 8.7%. - In October 2026, COSRX lost share of searches among Korean sunscreen brands worldwide, from 4.6% to 3.9%. - In October 2026, Anua rose from 5th to 4th among Korean sunscreen brands worldwide. - In October 2026, AXIS-Y rose from 11th to 10th among Korean sunscreen brands worldwide. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Korean sunscreen brands | 6.6K | 1.4% | 9 | | Dec 2025 | Korean sunscreen brands | 6.6K | 1.6% | 8 | | Jan 2026 | Korean sunscreen brands | 6.6K | 1.4% | 9 | | Feb 2026 | Korean sunscreen brands | 8.1K | 1.7% | 8 | | Mar 2026 | Korean sunscreen brands | 9.9K | 1.6% | 9 | | Apr 2026 | Korean sunscreen brands | 12.1K | 1.6% | 9 | | May 2026 | Korean sunscreen brands | 12.1K | 1.6% | 9 | | Jun 2026 | Korean sunscreen brands | 9.9K | 1.3% | 9 | | Jul 2026 | Korean sunscreen brands | 9.9K | 1.5% | 9 | | Aug 2026 | Korean sunscreen brands | 9.9K | 1.6% | 9 | | Sep 2026 | Korean sunscreen brands | 8.1K | 1.4% | 9 | | Oct 2026 | Korean sunscreen brands | 8.1K | 1.2% | 9 | ## How are MISSHA’s branded searches counted? Brandwave collects information about searches that people make online using MISSHA’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “missha sunscreen” ## Which Korean sunscreen brands compete with MISSHA? - [Beauty of Joseon](/demand/global-en/brands/beauty-of-joseon) - [Round Lab](/demand/global-en/brands/round-lab) - [SKIN1004](/demand/global-en/brands/skin1004) - [Anua](/demand/global-en/brands/anua) - [COSRX](/demand/global-en/brands/cosrx) - [haruharu wonder](/demand/global-en/brands/haruharu-wonder): Head-to-head: /demand/global-en/compare/haruharu-wonder-vs-missha - [Isntree](/demand/global-en/brands/isntree): Head-to-head: /demand/global-en/compare/isntree-vs-missha - [Purito Seoul](/demand/global-en/brands/purito): Head-to-head: /demand/global-en/compare/missha-vs-purito - [AXIS-Y](/demand/global-en/brands/axis-y): Head-to-head: /demand/global-en/compare/axis-y-vs-missha - [Torriden](/demand/global-en/brands/torriden): Head-to-head: /demand/global-en/compare/missha-vs-torriden ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is MISSHA? Searches and AI answers worldwide". https://gobrandwave.com/demand/global-en/brands/missha This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/missha. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.