---
title: "Misfits: search popularity and Share of Search worldwide"
description: "A protein snack brand offering candy-inspired bars. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/misfits"
publisher: "Brandwave"
---

# Misfits: search popularity and Share of Search worldwide

A protein snack brand offering candy-inspired bars. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Misfits
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among protein bar brands**: 2.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Protein bar brands | 6 | 2.3% | 18.7K |

- [Protein bar brands](/demand/global-en/categories/protein-bar-brands)

## How has branded search demand for Misfits changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Misfits worldwide rose from 17.3K to 18.7K.
- Across the 11 months ending August 2026, Misfits’ estimated Share of Search among protein bar brands worldwide held steady, from 2.1% to 2.3%.

## How did search popularity change for protein bar brands worldwide in August 2026?

- In August 2026, BUILT gained estimated Share of Search among protein bar brands worldwide, from 23.2% to 24%.
- In August 2026, Barebells lost estimated Share of Search among protein bar brands worldwide, from 53.5% to 52.5%.
- Estimated monthly branded searches for ALOHA worldwide rose 30.4% over 11 measured months, from 73.6K to 96K in August 2026.
- Estimated monthly branded searches for GoMacro worldwide rose 14.8% over 11 measured months, from 33K to 37.9K in August 2026.
- Estimated monthly branded searches for TRUBAR worldwide fell 21.3% over 11 measured months, from 51.2K to 40.3K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Protein bar brands | 17.3K | 2.1% | 6 |
| Nov 2025 | Protein bar brands | 16.1K | 2.2% | 6 |
| Dec 2025 | Protein bar brands | 14.9K | 2.5% | 6 |
| Jan 2026 | Protein bar brands | 29.3K | 2.8% | 6 |
| Feb 2026 | Protein bar brands | 23K | 2.5% | 6 |
| Mar 2026 | Protein bar brands | 23.1K | 2.5% | 6 |
| Apr 2026 | Protein bar brands | 22.8K | 2.6% | 6 |
| May 2026 | Protein bar brands | 22.9K | 2.7% | 6 |
| Jun 2026 | Protein bar brands | 18.7K | 2.1% | 6 |
| Jul 2026 | Protein bar brands | 22.9K | 2.7% | 6 |
| Aug 2026 | Protein bar brands | 18.7K | 2.3% | 6 |
| Sep 2026 | Protein bar brands | — | — | — |

## How is Misfits measured?

Brandwave collects information about searches that people make online using Misfits’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “misfits bars”
- “misfits health”
- “misfits protein”
- “misfits protein bars”

## Which protein bar brands compete with Misfits?

- [Barebells](/demand/global-en/brands/barebells): Head-to-head: /demand/global-en/compare/barebells-vs-misfits
- [BUILT](/demand/global-en/brands/built): Head-to-head: /demand/global-en/compare/built-vs-misfits
- [ALOHA](/demand/global-en/brands/aloha): Head-to-head: /demand/global-en/compare/aloha-vs-misfits
- [TRUBAR](/demand/global-en/brands/trubar): Head-to-head: /demand/global-en/compare/misfits-vs-trubar
- [GoMacro](/demand/global-en/brands/gomacro): Head-to-head: /demand/global-en/compare/gomacro-vs-misfits

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Misfits: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/misfits

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/misfits. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.