--- title: "Mirage: search popularity worldwide" description: "Mirage makes hardwood flooring in Quebec. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/mirage-flooring" publisher: "Brandwave" --- # Mirage: search popularity worldwide Mirage makes hardwood flooring in Quebec. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Mirage - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among parquet flooring brands**: 13.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Parquet flooring brands | 4 | 13.6% | 5.4K | - [Parquet flooring brands](/demand/global-en/categories/parquet-flooring-brands) ## Top parquet flooring brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Mirage was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Mirage is the fifth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kahrs | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Havwoods | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | BOEN | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Mercier | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Mirage | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Bruce | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Karndean | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Quick-Step | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about parquet flooring brands - Asked ChatGPT "Which parquet flooring brand should I buy?": 1. Kahrs, 2. BOEN, 3. Havwoods, 4. Mirage - Asked ChatGPT "What are the best parquet flooring brands?": 1. Havwoods, 2. Kahrs, 3. BOEN, 4. Mercier, 5. Bruce - Asked ChatGPT "What's the best parquet flooring brand for a living room?": 1. Kahrs, 2. Mercier, 3. Mirage - Searched Google, AI Overview "wood parquet flooring": named none of the brands we track - Searched Google, AI Overview "engineered parquet flooring": 1. Havwoods Not named in any answer: Karndean and Quick-Step. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Mirage changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Mirage worldwide fell from 6.6K to 5.4K. - Across the 12 months ending September 2026, Mirage’s share of searches among parquet flooring brands worldwide peaked at 14.7% in April 2026 and was lowest at 11% in January 2026. ## How did search popularity change for parquet flooring brands worldwide in September 2026? - In September 2026, Quick-Step gained share of searches among parquet flooring brands worldwide, from 22.4% to 25.7%. - In September 2026, Havwoods gained share of searches among parquet flooring brands worldwide, from 12.4% to 13.6%. - In September 2026, Mirage gained share of searches among parquet flooring brands worldwide, from 12.4% to 13.6%. - In September 2026, Karndean lost share of searches among parquet flooring brands worldwide, from 34.1% to 30.4%. - In September 2026, Bruce lost share of searches among parquet flooring brands worldwide, from 8.3% to 6%. - Estimated monthly branded searches for Kahrs worldwide fell 20.4% over 12 measured months, from 2.8K to 2.2K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Parquet flooring brands | 6.6K | 13.4% | 4 | | Nov 2025 | Parquet flooring brands | 5.4K | 12.2% | 4 | | Dec 2025 | Parquet flooring brands | 4.4K | 12.7% | 4 | | Jan 2026 | Parquet flooring brands | 5.4K | 11% | 4 | | Feb 2026 | Parquet flooring brands | 5.4K | 12% | 4 | | Mar 2026 | Parquet flooring brands | 6.6K | 13.3% | 4 | | Apr 2026 | Parquet flooring brands | 6.6K | 14.7% | 4 | | May 2026 | Parquet flooring brands | 6.6K | 14.6% | 4 | | Jun 2026 | Parquet flooring brands | 5.4K | 13% | 4 | | Jul 2026 | Parquet flooring brands | 5.4K | 13.5% | 4 | | Aug 2026 | Parquet flooring brands | 5.4K | 12.4% | 4 | | Sep 2026 | Parquet flooring brands | 5.4K | 13.6% | 4 | ## How are Mirage’s branded searches counted? Brandwave collects information about searches that people make online using Mirage’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “mirage flooring” - “mirage hardwood” ## Which parquet flooring brands compete with Mirage? - [Karndean](/demand/global-en/brands/karndean): Head-to-head: /demand/global-en/compare/karndean-vs-mirage-flooring - [Quick-Step](/demand/global-en/brands/quick-step): Head-to-head: /demand/global-en/compare/mirage-flooring-vs-quick-step - [Havwoods](/demand/global-en/brands/havwoods): Head-to-head: /demand/global-en/compare/havwoods-vs-mirage-flooring - [Bruce](/demand/global-en/brands/bruce-anchor): Head-to-head: /demand/global-en/compare/bruce-anchor-vs-mirage-flooring - [Kahrs](/demand/global-en/brands/kahrs): Head-to-head: /demand/global-en/compare/kahrs-vs-mirage-flooring - [Mercier](/demand/global-en/brands/mercier-flooring) - [BOEN](/demand/global-en/brands/boen) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Mirage: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/mirage-flooring This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/mirage-flooring. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.