---
title: "Minus33: search popularity worldwide"
description: "Minus33 makes merino wool clothing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/minus33"
publisher: "Brandwave"
---

# Minus33: search popularity worldwide

Minus33 makes merino wool clothing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Minus33
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among merino clothing brands**: 2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Merino clothing brands | 7 | 2% | 3.8K |

- [Merino clothing brands](/demand/global-en/categories/merino-clothing-brands)

## How has branded search demand for Minus33 changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Minus33 worldwide fell from 5.5K to 3.8K.
- Across the 12 months ending September 2026, Minus33’s share of searches among merino clothing brands worldwide held steady, from 2.3% to 2%.

## How did search popularity change for merino clothing brands worldwide in September 2026?

- In September 2026, Devold overtook Mons Royale to rank 2nd among merino clothing brands worldwide, with 14.6% of the searches.
- In September 2026, Smartwool gained share of searches among merino clothing brands worldwide, from 47.8% to 48.9%.
- In September 2026, Mons Royale lost share of searches among merino clothing brands worldwide, from 17.5% to 14.6%.
- In September 2026, Wool&Prince lost share of searches among merino clothing brands worldwide, from 5.9% to 4.9%.
- In September 2026, Ridge Merino lost share of searches among merino clothing brands worldwide, from 5.2% to 4.4%.
- Estimated monthly branded searches for Merino Country worldwide rose 30.4% over 12 measured months, from 1K to 1.3K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Merino clothing brands | 5.5K | 2.3% | 7 |
| Nov 2025 | Merino clothing brands | 7.8K | 1.9% | 7 |
| Dec 2025 | Merino clothing brands | 9.5K | 2.1% | 6 |
| Jan 2026 | Merino clothing brands | 6.7K | 1.9% | 7 |
| Feb 2026 | Merino clothing brands | 3.6K | 1.5% | 7 |
| Mar 2026 | Merino clothing brands | 2.9K | 1.6% | 7 |
| Apr 2026 | Merino clothing brands | 2.5K | 1.6% | 7 |
| May 2026 | Merino clothing brands | 2.5K | 1.5% | 7 |
| Jun 2026 | Merino clothing brands | 2.2K | 1.4% | 7 |
| Jul 2026 | Merino clothing brands | 2.2K | 1.4% | 7 |
| Aug 2026 | Merino clothing brands | 3.1K | 1.6% | 7 |
| Sep 2026 | Merino clothing brands | 3.8K | 2% | 7 |

## How are Minus33’s branded searches counted?

Brandwave collects information about searches that people make online using Minus33’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “minus 33 merino”
- “minus33”

## Which merino clothing brands compete with Minus33?

- [Smartwool](/demand/global-en/brands/smartwool)
- [Devold](/demand/global-en/brands/devold)
- [Mons Royale](/demand/global-en/brands/mons-royale): Head-to-head: /demand/global-en/compare/minus33-vs-mons-royale
- [Icebreaker](/demand/global-en/brands/icebreaker): Head-to-head: /demand/global-en/compare/icebreaker-vs-minus33
- [Wool&Prince](/demand/global-en/brands/wool-and-prince): Head-to-head: /demand/global-en/compare/minus33-vs-wool-and-prince
- [Ridge Merino](/demand/global-en/brands/ridge-merino): Head-to-head: /demand/global-en/compare/minus33-vs-ridge-merino
- [Merino Country](/demand/global-en/brands/merino-country): Head-to-head: /demand/global-en/compare/merino-country-vs-minus33

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Minus33: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/minus33

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/minus33. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.