--- title: "Mintel: search popularity and Share of Search worldwide" description: "Mintel is a market research firm. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/mintel" publisher: "Brandwave" --- # Mintel: search popularity and Share of Search worldwide Mintel is a market research firm. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Mintel - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among market research firms**: 3.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Market research firms | 5 | 3.4% | 22.2K | | Market research platforms | 4 | 7.4% | 22.2K | - [Market research firms](/demand/global-en/categories/market-research-firms) - [Market research platforms](/demand/global-en/categories/market-research-platforms) ## How has branded search demand for Mintel changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Mintel worldwide fell from 49.5K to 22.2K. - Across the 11 months ending August 2026, Mintel’s estimated Share of Search among market research firms worldwide decreased from 6.2% to 3.4%. - Across the 11 months ending August 2026, Mintel’s estimated Share of Search among market research firms worldwide peaked at 6.4% in February 2026 and was lowest at 3.4% in August 2026. - Across the 11 months ending August 2026, Mintel’s estimated Share of Search among market research platforms worldwide decreased from 9.6% to 7.4%. - Across the 11 months ending August 2026, Mintel’s estimated Share of Search among market research platforms worldwide peaked at 9.6% in October 2025 and was lowest at 7.2% in November 2025. - Across the 11 months ending August 2026, Mintel fell from 3rd to 4th among market research platforms worldwide. ## How did search popularity change for market research firms worldwide in August 2026? - In August 2026, Ipsos overtook YouGov to take the highest estimated Share of Search among market research firms worldwide, at 37.7%. - In August 2026, GfK gained estimated Share of Search among market research firms worldwide, from 9.5% to 11.4%. - In August 2026, YouGov lost estimated Share of Search among market research firms worldwide, from 38.7% to 30.8%. - Nielsen’s estimated Share of Search among market research firms worldwide has gained ground for 3 months in a row, from 1.7% to 2.8% in August 2026. - Mintel’s estimated Share of Search among market research firms worldwide has lost ground for 3 months in a row, from 4.6% to 3.4% in August 2026. - Estimated monthly branded searches for Kantar worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026. ## How did search popularity change for market research platforms worldwide in August 2026? - In August 2026, Euromonitor overtook Mintel to rank 3rd among market research platforms worldwide, at 7.4%. - In August 2026, Gartner lost estimated Share of Search among market research platforms worldwide, from 55.5% to 54.7%. - Statista’s estimated Share of Search among market research platforms worldwide has lost ground for 3 months in a row, from 35.8% to 24.5% in August 2026. - Mintel’s estimated Share of Search among market research platforms worldwide has lost ground for 3 months in a row, from 8.8% to 7.4% in August 2026. - Estimated monthly branded searches for IBISWorld worldwide fell 45.3% over 11 measured months, from 33.1K to 18.1K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Market research firms | 49.5K | 6.2% | 5 | | Nov 2025 | Market research firms | 33.1K | 4.6% | 5 | | Dec 2025 | Market research firms | 27.1K | 4.4% | 5 | | Jan 2026 | Market research firms | 33.1K | 4.9% | 5 | | Feb 2026 | Market research firms | 40.5K | 6.4% | 5 | | Mar 2026 | Market research firms | 40.5K | 5.3% | 5 | | Apr 2026 | Market research firms | 40.5K | 5.1% | 5 | | May 2026 | Market research firms | 33.1K | 4.6% | 5 | | Jun 2026 | Market research firms | 27.1K | 3.9% | 5 | | Jul 2026 | Market research firms | 22.2K | 3.5% | 5 | | Aug 2026 | Market research firms | 22.2K | 3.4% | 5 | | Sep 2026 | Market research firms | — | — | — | | Oct 2025 | Market research platforms | 49.5K | 9.6% | 3 | | Nov 2025 | Market research platforms | 33.1K | 7.2% | 4 | | Dec 2025 | Market research platforms | 27.1K | 8% | 3 | | Jan 2026 | Market research platforms | 33.1K | 8% | 3 | | Feb 2026 | Market research platforms | 40.5K | 9.5% | 3 | | Mar 2026 | Market research platforms | 40.5K | 7.3% | 3 | | Apr 2026 | Market research platforms | 40.5K | 8.9% | 3 | | May 2026 | Market research platforms | 33.1K | 8.8% | 3 | | Jun 2026 | Market research platforms | 27.1K | 8.4% | 3 | | Jul 2026 | Market research platforms | 22.2K | 7.5% | 3 | | Aug 2026 | Market research platforms | 22.2K | 7.4% | 4 | | Sep 2026 | Market research platforms | — | — | — | ## How is Mintel measured? Brandwave collects information about searches that people make online using Mintel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “mintel” ## Which market research firms compete with Mintel? - [Ipsos](/demand/global-en/brands/ipsos): Head-to-head: /demand/global-en/compare/ipsos-vs-mintel - [YouGov](/demand/global-en/brands/yougov): Head-to-head: /demand/global-en/compare/mintel-vs-yougov - [Kantar](/demand/global-en/brands/kantar): Head-to-head: /demand/global-en/compare/kantar-vs-mintel - [GfK](/demand/global-en/brands/gfk): Head-to-head: /demand/global-en/compare/gfk-vs-mintel - [Nielsen](/demand/global-en/brands/nielsen): Head-to-head: /demand/global-en/compare/mintel-vs-nielsen ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Mintel: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/mintel This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/mintel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.