---
title: "Minor Figures: search popularity and Share of Search worldwide"
description: "Minor Figures is cold brew brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/minor-figures"
publisher: "Brandwave"
---

# Minor Figures: search popularity and Share of Search worldwide

Minor Figures is cold brew brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Minor Figures
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among cold brew brands**: 0.02%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Cold brew brands | 6 | 0.02% | 390 |

- [Cold brew brands](/demand/global-en/categories/cold-brew-brands)

## How has branded search demand for Minor Figures changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Minor Figures worldwide held steady at 390.
- Across the 11 months ending August 2026, Minor Figures’ estimated Share of Search among cold brew brands worldwide held steady at 0.02%.

## How did search popularity change for cold brew brands worldwide in August 2026?

- In August 2026, La Colombe gained estimated Share of Search among cold brew brands worldwide, from 3.2% to 3.9%.
- Grind’s estimated Share of Search among cold brew brands worldwide has lost ground for 3 months in a row, from 69% to 64.6% in August 2026.
- Estimated monthly branded searches for Stumptown worldwide fell 32.8% over 11 measured months, from 201K to 135K in August 2026.
- Estimated monthly branded searches for Califia Farms worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cold brew brands | 390 | 0.02% | 6 |
| Nov 2025 | Cold brew brands | 390 | 0.02% | 6 |
| Dec 2025 | Cold brew brands | 320 | 0.01% | 6 |
| Jan 2026 | Cold brew brands | 320 | 0.01% | 6 |
| Feb 2026 | Cold brew brands | 320 | 0.02% | 6 |
| Mar 2026 | Cold brew brands | 390 | 0.02% | 6 |
| Apr 2026 | Cold brew brands | 390 | 0.02% | 6 |
| May 2026 | Cold brew brands | 390 | 0.02% | 6 |
| Jun 2026 | Cold brew brands | 320 | 0.02% | 6 |
| Jul 2026 | Cold brew brands | 390 | 0.02% | 6 |
| Aug 2026 | Cold brew brands | 390 | 0.02% | 6 |
| Sep 2026 | Cold brew brands | — | — | — |

## How is Minor Figures measured?

Brandwave collects information about searches that people make online using Minor Figures’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “minor figures oat”

## Which cold brew brands compete with Minor Figures?

- [Grind](/demand/global-en/brands/grind): Head-to-head: /demand/global-en/compare/grind-vs-minor-figures
- [Jimmy's](/demand/global-en/brands/jimmys): Head-to-head: /demand/global-en/compare/jimmys-vs-minor-figures
- [Stumptown](/demand/global-en/brands/stumptown): Head-to-head: /demand/global-en/compare/minor-figures-vs-stumptown
- [La Colombe](/demand/global-en/brands/la-colombe): Head-to-head: /demand/global-en/compare/la-colombe-vs-minor-figures
- [Califia Farms](/demand/global-en/brands/califia-farms): Head-to-head: /demand/global-en/compare/califia-farms-vs-minor-figures

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Minor Figures: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/minor-figures

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/minor-figures. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.