--- title: "MINI: search popularity worldwide" description: "MINI is an automotive marque sought by New Zealand drivers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/mini" publisher: "Brandwave" --- # MINI: search popularity worldwide MINI is an automotive marque sought by New Zealand drivers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: MINI - **Owned by**: BMW - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among car brands**: 0.64% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Car brands | 47 | 0.64% | 1.2M | | Lab Freezer brands | 1 | 49.1% | 1.2M | | Receipt Printer brands | 1 | 84% | 1.2M | - [Car brands](/demand/global-en/categories/car-brands) - [Lab Freezer brands](/demand/global-en/categories/lab-freezer-brands) - [Receipt Printer brands](/demand/global-en/categories/receipt-printer-brands) ## How has branded search demand for MINI changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for MINI worldwide held steady at 1.2M. - Across the 12 months ending September 2026, MINI fell from 46th to 47th among car brands worldwide. - Across the 12 months ending September 2026, MINI’s estimated Share of Search among lab Freezer brands worldwide increased from 46.3% to 49.1%. - Across the 12 months ending September 2026, MINI’s estimated Share of Search among lab Freezer brands worldwide peaked at 49.1% in September 2026 and was lowest at 42.7% in April 2026. - Across the 12 months ending September 2026, MINI’s estimated Share of Search among receipt Printer brands worldwide decreased from 85.1% to 84%. - Across the 12 months ending September 2026, MINI’s estimated Share of Search among receipt Printer brands worldwide peaked at 86.6% in December 2025 and was lowest at 78% in June 2026. ## How did search popularity change for car brands worldwide in September 2026? - In September 2026, Tesla overtook Volkswagen and Mercedes-Benz to rank 4th among car brands worldwide, with 4.8% estimated Share of Search. - In September 2026, BYD gained estimated Share of Search among car brands worldwide, from 3.3% to 3.9%. - In September 2026, Seat rose from 56th to 48th among car brands worldwide. - In September 2026, Jaguar rose from 27th to 20th among car brands worldwide. - In September 2026, Ora rose from 69th to 62nd among car brands worldwide. - In September 2026, Alpine rose from 64th to 58th among car brands worldwide. ## How did search popularity change for lab Freezer brands worldwide in September 2026? - In September 2026, MINI gained estimated Share of Search among lab Freezer brands worldwide, from 48.6% to 49.1%. - In September 2026, Panasonic lost estimated Share of Search among lab Freezer brands worldwide, from 41.6% to 41%. - Estimated monthly branded searches for Liebherr worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026. ## How did search popularity change for receipt Printer brands worldwide in September 2026? - In September 2026, MINI gained estimated Share of Search among receipt Printer brands worldwide, from 81% to 84%. - In September 2026, Square lost estimated Share of Search among receipt Printer brands worldwide, from 8.9% to 7%. - In September 2026, Verifone lost estimated Share of Search among receipt Printer brands worldwide, from 7.3% to 6.3%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Car brands | 1.2M | 0.59% | 46 | | Nov 2025 | Car brands | 1.2M | 0.63% | 45 | | Dec 2025 | Car brands | 1.2M | 0.65% | 44 | | Jan 2026 | Car brands | 1.2M | 0.59% | 46 | | Feb 2026 | Car brands | 1.2M | 0.67% | 45 | | Mar 2026 | Car brands | 1.2M | 0.6% | 48 | | Apr 2026 | Car brands | 1.2M | 0.62% | 46 | | May 2026 | Car brands | 1.2M | 0.62% | 45 | | Jun 2026 | Car brands | 1.2M | 0.68% | 45 | | Jul 2026 | Car brands | 1.2M | 0.68% | 46 | | Aug 2026 | Car brands | 1.2M | 0.65% | 48 | | Sep 2026 | Car brands | 1.2M | 0.64% | 47 | | Oct 2025 | Lab Freezer brands | 1.2M | 46.3% | 1 | | Nov 2025 | Lab Freezer brands | 1.2M | 47% | 1 | | Dec 2025 | Lab Freezer brands | 1.2M | 48.5% | 1 | | Jan 2026 | Lab Freezer brands | 1.2M | 47.3% | 1 | | Feb 2026 | Lab Freezer brands | 1.2M | 45.8% | 1 | | Mar 2026 | Lab Freezer brands | 1.2M | 46.2% | 1 | | Apr 2026 | Lab Freezer brands | 1.2M | 42.7% | 2 | | May 2026 | Lab Freezer brands | 1.2M | 44.1% | 2 | | Jun 2026 | Lab Freezer brands | 1.2M | 46.7% | 1 | | Jul 2026 | Lab Freezer brands | 1.2M | 47.5% | 1 | | Aug 2026 | Lab Freezer brands | 1.2M | 48.6% | 1 | | Sep 2026 | Lab Freezer brands | 1.2M | 49.1% | 1 | | Oct 2025 | Receipt Printer brands | 1.2M | 85.1% | 1 | | Nov 2025 | Receipt Printer brands | 1.2M | 85.6% | 1 | | Dec 2025 | Receipt Printer brands | 1.2M | 86.6% | 1 | | Jan 2026 | Receipt Printer brands | 1.2M | 83.8% | 1 | | Feb 2026 | Receipt Printer brands | 1.2M | 83.1% | 1 | | Mar 2026 | Receipt Printer brands | 1.2M | 80.2% | 1 | | Apr 2026 | Receipt Printer brands | 1.2M | 81.1% | 1 | | May 2026 | Receipt Printer brands | 1.2M | 78.5% | 1 | | Jun 2026 | Receipt Printer brands | 1.2M | 78% | 1 | | Jul 2026 | Receipt Printer brands | 1.2M | 79.7% | 1 | | Aug 2026 | Receipt Printer brands | 1.2M | 81% | 1 | | Sep 2026 | Receipt Printer brands | 1.2M | 84% | 1 | ## How is MINI measured? Brandwave collects information about searches that people make online using MINI’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “mini” ## Which car brands compete with MINI? - [Honda](/demand/global-en/brands/honda) - [Toyota](/demand/global-en/brands/toyota) - [BMW](/demand/global-en/brands/bmw) - [Tesla](/demand/global-en/brands/tesla) - [Volkswagen](/demand/global-en/brands/volkswagen) - [Mercedes-Benz](/demand/global-en/brands/mercedes-benz) - [BYD](/demand/global-en/brands/byd) - [Hyundai](/demand/global-en/brands/hyundai) - [Kia](/demand/global-en/brands/kia) - [Porsche](/demand/global-en/brands/porsche) - [Audi](/demand/global-en/brands/audi) - [Ford](/demand/global-en/brands/ford) - [Lamborghini](/demand/global-en/brands/lamborghini) - [Ferrari](/demand/global-en/brands/ferrari) - [Mazda](/demand/global-en/brands/mazda) - [Nissan](/demand/global-en/brands/nissan) - [Renault](/demand/global-en/brands/renault) - [Suzuki](/demand/global-en/brands/suzuki) - [Chevrolet](/demand/global-en/brands/chevrolet) - [Jaguar](/demand/global-en/brands/jaguar) - [Jeep](/demand/global-en/brands/jeep) - [Lexus](/demand/global-en/brands/lexus) - [Peugeot](/demand/global-en/brands/peugeot) - [Skoda](/demand/global-en/brands/skoda) - [Subaru](/demand/global-en/brands/subaru) - [Volvo](/demand/global-en/brands/volvo) - [Cupra](/demand/global-en/brands/cupra) - [Geely](/demand/global-en/brands/geely) - [MG](/demand/global-en/brands/mg) - [Mitsubishi](/demand/global-en/brands/mitsubishi) - [Cadillac](/demand/global-en/brands/cadillac) - [Citroen](/demand/global-en/brands/citroen) - [Fiat](/demand/global-en/brands/fiat) - [Genesis](/demand/global-en/brands/genesis) - [Jaecoo](/demand/global-en/brands/jaecoo) - [Rolls-Royce](/demand/global-en/brands/rolls-royce) - [Smart](/demand/global-en/brands/smart) - [Aston Martin](/demand/global-en/brands/aston-martin) - [GMC](/demand/global-en/brands/gmc) - [Land Rover](/demand/global-en/brands/land-rover) - [Leapmotor](/demand/global-en/brands/leapmotor) - [Maserati](/demand/global-en/brands/maserati) - [Mclaren](/demand/global-en/brands/mclaren) - [XPENG](/demand/global-en/brands/xpeng): Head-to-head: /demand/global-en/compare/mini-vs-xpeng - [Alfa Romeo](/demand/global-en/brands/alfa-romeo): Head-to-head: /demand/global-en/compare/alfa-romeo-vs-mini - [Bentley](/demand/global-en/brands/bentley): Head-to-head: /demand/global-en/compare/bentley-vs-mini - [Seat](/demand/global-en/brands/seat): Head-to-head: /demand/global-en/compare/mini-vs-seat - [Zeekr](/demand/global-en/brands/zeekr): Head-to-head: /demand/global-en/compare/mini-vs-zeekr - [Dodge](/demand/global-en/brands/dodge) - [Lincoln](/demand/global-en/brands/lincoln) - [Opel](/demand/global-en/brands/opel) - [Polestar](/demand/global-en/brands/polestar) - [Chery](/demand/global-en/brands/chery) - [DS](/demand/global-en/brands/ds) - [GWM](/demand/global-en/brands/gwm) - [Tank](/demand/global-en/brands/tank) - [Alpine](/demand/global-en/brands/alpine) - [Austin](/demand/global-en/brands/austin) - [Mahindra](/demand/global-en/brands/mahindra) - [Morgan](/demand/global-en/brands/morgan) - [Ora](/demand/global-en/brands/ora) - [Haval](/demand/global-en/brands/haval) - [Isuzu](/demand/global-en/brands/isuzu) - [KGM](/demand/global-en/brands/kgm) - [Plymouth](/demand/global-en/brands/plymouth) - [Chrysler](/demand/global-en/brands/chrysler) - [Denza](/demand/global-en/brands/denza) - [Dongfeng](/demand/global-en/brands/dongfeng) - [Jac](/demand/global-en/brands/jac) - [Hummer](/demand/global-en/brands/hummer) - [Infiniti](/demand/global-en/brands/infiniti) - [Lada](/demand/global-en/brands/lada) - [Pontiac](/demand/global-en/brands/pontiac) - [Saab](/demand/global-en/brands/saab) - [Abarth](/demand/global-en/brands/abarth) - [Daihatsu](/demand/global-en/brands/daihatsu) - [Lotus](/demand/global-en/brands/lotus) - [RAM](/demand/global-en/brands/ram) - [Datsun](/demand/global-en/brands/datsun) - [Ineos](/demand/global-en/brands/ineos) - [Caterham](/demand/global-en/brands/caterham) - [TVR](/demand/global-en/brands/tvr) - [Proton](/demand/global-en/brands/proton) - [Rover](/demand/global-en/brands/rover) ## Who owns MINI? MINI is owned by BMW. Brandwave also tracks BMW, owned by the same company, worldwide. - [BMW](/demand/global-en/companies/bmw): Owns 2 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns MINI? MINI is owned by BMW. Brandwave also tracks BMW, owned by the same company, worldwide. ## Cite this page Brandwave. "MINI: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/mini This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/mini. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.