--- title: "Minecraft: search popularity worldwide" description: "Minecraft is a game platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/minecraft" publisher: "Brandwave" --- # Minecraft: search popularity worldwide Minecraft is a game platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Minecraft - **Owned by**: Microsoft - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among online game platforms**: 20.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Online game platforms | 2 | 20.6% | 24.9M | - [Online game platforms](/demand/global-en/categories/online-game-platforms) ## How has branded search demand for Minecraft changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Minecraft worldwide held steady at 24.9M. - Across the 12 months ending September 2026, Minecraft’s estimated Share of Search among online game platforms worldwide increased from 17.4% to 20.6%. - Across the 12 months ending September 2026, Minecraft’s estimated Share of Search among online game platforms worldwide peaked at 23.7% in March 2026 and was lowest at 16.8% in December 2025. ## How did search popularity change for online game platforms worldwide in September 2026? - In September 2026, Roblox gained estimated Share of Search among online game platforms worldwide, from 63.3% to 68.9%. - In September 2026, Epic Games lost estimated Share of Search among online game platforms worldwide, from 10.3% to 7.6%. - In September 2026, Minecraft lost estimated Share of Search among online game platforms worldwide, from 23.2% to 20.6%. - Estimated monthly branded searches for Xbox Game Pass worldwide fell 55.2% over 12 measured months, from 3.4M to 1.5M in September 2026. - Estimated monthly branded searches for EA worldwide fell 33.2% over 12 measured months, from 2.7M to 1.8M in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Online game platforms | 24.9M | 17.4% | 2 | | Nov 2025 | Online game platforms | 24.9M | 17.4% | 2 | | Dec 2025 | Online game platforms | 30.4M | 16.8% | 3 | | Jan 2026 | Online game platforms | 30.4M | 20% | 2 | | Feb 2026 | Online game platforms | 24.9M | 20.4% | 2 | | Mar 2026 | Online game platforms | 30.4M | 23.7% | 2 | | Apr 2026 | Online game platforms | 24.9M | 20.7% | 2 | | May 2026 | Online game platforms | 24.9M | 20.2% | 2 | | Jun 2026 | Online game platforms | 24.9M | 20.6% | 2 | | Jul 2026 | Online game platforms | 24.9M | 23.5% | 2 | | Aug 2026 | Online game platforms | 24.9M | 23.2% | 2 | | Sep 2026 | Online game platforms | 24.9M | 20.6% | 2 | ## How is Minecraft measured? Brandwave collects information about searches that people make online using Minecraft’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “minecraft” ## Which online game platforms compete with Minecraft? - [Roblox](/demand/global-en/brands/roblox): Head-to-head: /demand/global-en/compare/minecraft-vs-roblox - [Epic Games](/demand/global-en/brands/epic-games): Head-to-head: /demand/global-en/compare/epic-games-vs-minecraft - [EA](/demand/global-en/brands/ea): Head-to-head: /demand/global-en/compare/ea-vs-minecraft - [Xbox Game Pass](/demand/global-en/brands/xbox-game-pass): Head-to-head: /demand/global-en/compare/minecraft-vs-xbox-game-pass - [Steam](/demand/global-en/brands/steam): Head-to-head: /demand/global-en/compare/minecraft-vs-steam ## Who owns Minecraft? Minecraft is owned by Microsoft. Brandwave also tracks Microsoft Copilot, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Edge, Microsoft Entra, Microsoft Forms, Microsoft Power BI, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft Translator, Microsoft Visio, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, worldwide. - [Microsoft](/demand/global-en/companies/microsoft): Owns 35 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Minecraft? Minecraft is owned by Microsoft. Brandwave also tracks Microsoft Copilot, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Edge, Microsoft Entra, Microsoft Forms, Microsoft Power BI, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft Translator, Microsoft Visio, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, worldwide. ## Cite this page Brandwave. "Minecraft: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/minecraft This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/minecraft. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.