--- title: "Milo: search popularity and Share of Search worldwide" description: "Milo makes hot chocolate or malted drinks sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/milo" publisher: "Brandwave" --- # Milo: search popularity and Share of Search worldwide Milo makes hot chocolate or malted drinks sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Milo - **Owned by**: Nestlé - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among hot chocolate brands**: 51.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hot chocolate brands | 1 | 51.2% | 1M | | Malt drinks | 1 | 82% | 1M | - [Hot chocolate brands](/demand/global-en/categories/hot-chocolate-brands) - [Malt drinks](/demand/global-en/categories/malt-drinks) ## How has branded search demand for Milo changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Milo worldwide rose from 673K to 1M. - Across the 11 months ending August 2026, Milo’s estimated Share of Search among hot chocolate brands worldwide increased from 41.6% to 51.2%. - Across the 11 months ending August 2026, Milo’s estimated Share of Search among hot chocolate brands worldwide peaked at 56.2% in July 2026 and was lowest at 30.5% in November 2025. - Across the 11 months ending August 2026, Milo’s estimated Share of Search among malt drinks worldwide increased from 73.3% to 82%. - Across the 11 months ending August 2026, Milo’s estimated Share of Search among malt drinks worldwide peaked at 84.8% in June 2026 and was lowest at 70.4% in December 2025. ## How did search popularity change for hot chocolate brands worldwide in August 2026? - In August 2026, Cadbury overtook Nesquik to rank 2nd among hot chocolate brands worldwide, at 23%. - In August 2026, Milo lost estimated Share of Search among hot chocolate brands worldwide, from 56.2% to 51.2%. - In August 2026, Nesquik lost estimated Share of Search among hot chocolate brands worldwide, from 20.7% to 18.8%. - Galaxy’s estimated Share of Search among hot chocolate brands worldwide has gained ground for 3 months in a row, from 3.9% to 4.6% in August 2026. - Estimated monthly branded searches for Options worldwide fell 55.4% over 11 measured months, from 12.1K to 5.4K in August 2026. ## How did search popularity change for malt drinks worldwide in August 2026? - In August 2026, Boost gained estimated Share of Search among malt drinks worldwide, from 3.3% to 4.1%. - In August 2026, Milo lost estimated Share of Search among malt drinks worldwide, from 82.6% to 82%. - Estimated monthly branded searches for Complan worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026. - Estimated monthly branded searches for Horlicks worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026. - Estimated monthly branded searches for Ovaltine worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hot chocolate brands | 673K | 41.6% | 1 | | Nov 2025 | Hot chocolate brands | 673K | 30.5% | 2 | | Dec 2025 | Hot chocolate brands | 673K | 41.6% | 1 | | Jan 2026 | Hot chocolate brands | 823K | 49.1% | 1 | | Feb 2026 | Hot chocolate brands | 823K | 48.5% | 1 | | Mar 2026 | Hot chocolate brands | 823K | 46.3% | 1 | | Apr 2026 | Hot chocolate brands | 823K | 49.2% | 1 | | May 2026 | Hot chocolate brands | 823K | 43.1% | 1 | | Jun 2026 | Hot chocolate brands | 1M | 56.2% | 1 | | Jul 2026 | Hot chocolate brands | 1M | 56.2% | 1 | | Aug 2026 | Hot chocolate brands | 1M | 51.2% | 1 | | Sep 2026 | Hot chocolate brands | — | — | — | | Oct 2025 | Malt drinks | 673K | 73.3% | 1 | | Nov 2025 | Malt drinks | 673K | 73.9% | 1 | | Dec 2025 | Malt drinks | 673K | 70.4% | 1 | | Jan 2026 | Malt drinks | 823K | 76.9% | 1 | | Feb 2026 | Malt drinks | 823K | 79.7% | 1 | | Mar 2026 | Malt drinks | 823K | 79.6% | 1 | | Apr 2026 | Malt drinks | 823K | 82.1% | 1 | | May 2026 | Malt drinks | 823K | 79.7% | 1 | | Jun 2026 | Malt drinks | 1M | 84.8% | 1 | | Jul 2026 | Malt drinks | 1M | 82.6% | 1 | | Aug 2026 | Malt drinks | 1M | 82% | 1 | | Sep 2026 | Malt drinks | — | — | — | ## How is Milo measured? Brandwave collects information about searches that people make online using Milo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “milo” ## Which hot chocolate brands compete with Milo? - [Cadbury](/demand/global-en/brands/cadbury): Head-to-head: /demand/global-en/compare/cadbury-vs-milo - [Nesquik](/demand/global-en/brands/nesquik): Head-to-head: /demand/global-en/compare/milo-vs-nesquik - [Galaxy](/demand/global-en/brands/galaxy-chocolate): Head-to-head: /demand/global-en/compare/galaxy-chocolate-vs-milo - [Swiss Miss](/demand/global-en/brands/swiss-miss): Head-to-head: /demand/global-en/compare/milo-vs-swiss-miss - [Options](/demand/global-en/brands/options-hot-chocolate): Head-to-head: /demand/global-en/compare/milo-vs-options-hot-chocolate ## Who owns Milo? Milo is owned by Nestlé. Brandwave also tracks Purina, Maggi, NAN, Nescafé and Nesquik, owned by the same company, worldwide. - [Nestlé](/demand/global-en/companies/nestle): Owns 9 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Milo? Milo is owned by Nestlé. Brandwave also tracks Purina, Maggi, NAN, Nescafé and Nesquik, owned by the same company, worldwide. ## Cite this page Brandwave. "Milo: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/milo This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/milo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.