---
title: "Milani: search popularity and Share of Search worldwide"
description: "Milani is a cosmetics brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/milani"
publisher: "Brandwave"
---

# Milani: search popularity and Share of Search worldwide

Milani is a cosmetics brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Milani
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among blush brands**: 5.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Blush brands | 3 | 5.2% | 60.5K |

- [Blush brands](/demand/global-en/categories/blush-brands)

## How has branded search demand for Milani changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Milani worldwide held steady at 60.5K.
- Across the 11 months ending August 2026, Milani’s estimated Share of Search among blush brands worldwide increased from 4.1% to 5.2%.
- Across the 11 months ending August 2026, Milani’s estimated Share of Search among blush brands worldwide peaked at 6% in February 2026 and was lowest at 3.8% in May 2026.
- Across the 11 months ending August 2026, Milani rose from 4th to 3rd among blush brands worldwide.

## How did search popularity change for blush brands worldwide in August 2026?

- Estimated monthly branded searches for NARS worldwide fell 46.9% over 11 measured months, from 320 to 170 in August 2026.
- Estimated monthly branded searches for Tarte worldwide fell 33.2% over 11 measured months, from 368K to 246K in August 2026.
- Estimated monthly branded searches for Benefit Cosmetics worldwide fell 33.1% over 11 measured months, from 60.5K to 40.5K in August 2026.
- Estimated monthly branded searches for Maybelline worldwide fell 17.7% over 11 measured months, from 1M to 823K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Blush brands | 60.5K | 4.1% | 4 |
| Nov 2025 | Blush brands | 74K | 4.6% | 4 |
| Dec 2025 | Blush brands | 74K | 4.9% | 3 |
| Jan 2026 | Blush brands | 74K | 5.9% | 3 |
| Feb 2026 | Blush brands | 74K | 6% | 3 |
| Mar 2026 | Blush brands | 60.5K | 4.9% | 3 |
| Apr 2026 | Blush brands | 60.5K | 5.3% | 3 |
| May 2026 | Blush brands | 60.5K | 3.8% | 3 |
| Jun 2026 | Blush brands | 60.5K | 5.2% | 3 |
| Jul 2026 | Blush brands | 60.5K | 5.2% | 3 |
| Aug 2026 | Blush brands | 60.5K | 5.2% | 3 |
| Sep 2026 | Blush brands | — | — | — |

## How is Milani measured?

Brandwave collects information about searches that people make online using Milani’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “milani”

## Which blush brands compete with Milani?

- [Maybelline](/demand/global-en/brands/maybelline): Head-to-head: /demand/global-en/compare/maybelline-vs-milani
- [Tarte](/demand/global-en/brands/tarte): Head-to-head: /demand/global-en/compare/milani-vs-tarte
- [Benefit Cosmetics](/demand/global-en/brands/benefit-cosmetics): Head-to-head: /demand/global-en/compare/benefit-cosmetics-vs-milani
- [NARS](/demand/global-en/brands/nars-cosmetics): Head-to-head: /demand/global-en/compare/milani-vs-nars-cosmetics

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Milani: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/milani

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/milani. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.