--- title: "Midori: search popularity worldwide" description: "Midori makes notebooks and stationery in Japan. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/midori" publisher: "Brandwave" --- # Midori: search popularity worldwide Midori makes notebooks and stationery in Japan. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Midori - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among stationery**: 3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Stationery | 8 | 3% | 35.5K | | Notebook brands | 6 | 3.9% | 35.5K | - [Stationery](/demand/global-en/categories/stationery) - [Notebook brands](/demand/global-en/categories/notebook-brands) ## How has branded search demand for Midori changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Midori worldwide rose from 22K to 35.5K. - Across the 12 months ending September 2026, Midori’s share of searches among stationery worldwide increased from 1.9% to 3%. - Across the 12 months ending September 2026, Midori’s share of searches among stationery worldwide peaked at 3% in January 2026 and was lowest at 1.9% in October 2025. - Across the 12 months ending September 2026, Midori rose from 9th to 8th among stationery worldwide. - Across the 12 months ending September 2026, Midori’s share of searches among notebook brands worldwide peaked at 5.3% in April 2026 and was lowest at 3.5% in October 2025. - Across the 12 months ending September 2026, Midori rose from 7th to 6th among notebook brands worldwide. ## How did search popularity change for stationery worldwide in September 2026? - In September 2026, BIC gained share of searches among stationery worldwide, from 40.7% to 42.2%. - In September 2026, Moleskine gained share of searches among stationery worldwide, from 16.3% to 16.9%. - In September 2026, Leuchtturm1917 lost share of searches among stationery worldwide, from 8.9% to 7.6%. - In September 2026, Muji lost share of searches among stationery worldwide, from 6% to 5.1%. - In September 2026, Paper Mate lost share of searches among stationery worldwide, from 4% to 3.4%. - Midori’s share of searches among stationery worldwide has gained ground for 3 months in a row, from 2.1% to 3% in September 2026. ## How did search popularity change for notebook brands worldwide in September 2026? - In September 2026, Field Notes overtook Leuchtturm1917 to rank 3rd among notebook brands worldwide, with 12.3% of the searches. - In September 2026, Hobonichi gained share of searches among notebook brands worldwide, from 39% to 40.2%. - In September 2026, Moleskine gained share of searches among notebook brands worldwide, from 21.3% to 22%. - In September 2026, Five Star lost share of searches among notebook brands worldwide, from 4.3% to 1.6%. - In September 2026, Leuchtturm1917 lost share of searches among notebook brands worldwide, from 11.6% to 9.9%. - In September 2026, Kokuyo lost share of searches among notebook brands worldwide, from 8% to 6.5%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Stationery | 22K | 1.9% | 9 | | Nov 2025 | Stationery | 27K | 2.2% | 8 | | Dec 2025 | Stationery | 34K | 2.5% | 7 | | Jan 2026 | Stationery | 40K | 3% | 8 | | Feb 2026 | Stationery | 23.8K | 2.4% | 8 | | Mar 2026 | Stationery | 25K | 2.2% | 8 | | Apr 2026 | Stationery | 24.9K | 2.3% | 8 | | May 2026 | Stationery | 21.6K | 2.2% | 8 | | Jun 2026 | Stationery | 20.3K | 2.1% | 8 | | Jul 2026 | Stationery | 24.8K | 2.5% | 8 | | Aug 2026 | Stationery | 35.4K | 2.9% | 8 | | Sep 2026 | Stationery | 35.5K | 3% | 8 | | Oct 2025 | Notebook brands | 22K | 3.5% | 7 | | Nov 2025 | Notebook brands | 27K | 3.6% | 6 | | Dec 2025 | Notebook brands | 34K | 3.5% | 6 | | Jan 2026 | Notebook brands | 40K | 4.6% | 6 | | Feb 2026 | Notebook brands | 23.8K | 4.6% | 6 | | Mar 2026 | Notebook brands | 25K | 5% | 6 | | Apr 2026 | Notebook brands | 24.9K | 5.3% | 6 | | May 2026 | Notebook brands | 21.6K | 4.6% | 6 | | Jun 2026 | Notebook brands | 20.3K | 4.3% | 6 | | Jul 2026 | Notebook brands | 24.8K | 4.6% | 6 | | Aug 2026 | Notebook brands | 35.4K | 3.7% | 7 | | Sep 2026 | Notebook brands | 35.5K | 3.9% | 6 | ## How are Midori’s branded searches counted? Brandwave collects information about searches that people make online using Midori’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “midori md” - “midori notebook” - “midori traveler notebook” ## Which stationery compete with Midori? - [BIC](/demand/global-en/brands/bic) - [Moleskine](/demand/global-en/brands/moleskine) - [Sharpie](/demand/global-en/brands/sharpie) - [Leuchtturm1917](/demand/global-en/brands/leuchtturm1917): Head-to-head: /demand/global-en/compare/leuchtturm1917-vs-midori - [Staedtler](/demand/global-en/brands/staedtler): Head-to-head: /demand/global-en/compare/midori-vs-staedtler - [Muji](/demand/global-en/brands/muji): Head-to-head: /demand/global-en/compare/midori-vs-muji - [Paper Mate](/demand/global-en/brands/paper-mate): Head-to-head: /demand/global-en/compare/midori-vs-paper-mate - [Rhodia](/demand/global-en/brands/rhodia): Head-to-head: /demand/global-en/compare/midori-vs-rhodia ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Midori: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/midori This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/midori. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.