---
title: "Midjourney: search popularity and Share of Search worldwide"
description: "Midjourney is an AI image generator used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/midjourney"
publisher: "Brandwave"
---

# Midjourney: search popularity and Share of Search worldwide

Midjourney is an AI image generator used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Midjourney
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among AI image generators**: 40.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| AI image generators | 2 | 40.5% | 1.5M |

- [AI image generators](/demand/global-en/categories/ai-image-generators)

## How has branded search demand for Midjourney changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Midjourney worldwide fell from 2.7M to 1.5M.
- Across the 11 months ending August 2026, Midjourney’s estimated Share of Search among AI image generators worldwide increased from 38% to 40.5%.
- Across the 11 months ending August 2026, Midjourney’s estimated Share of Search among AI image generators worldwide peaked at 43.7% in March 2026 and was lowest at 34.9% in January 2026.

## How did search popularity change for AI image generators worldwide in August 2026?

- In August 2026, DALL-E lost estimated Share of Search among AI image generators worldwide, from 6.6% to 5.4%.
- Estimated monthly branded searches for Ideogram worldwide fell 55% over 11 measured months, from 1M to 450K in August 2026.
- Estimated monthly branded searches for Leonardo AI worldwide fell 45.3% over 11 measured months, from 2.7M to 1.5M in August 2026.
- Estimated monthly branded searches for Midjourney worldwide fell 45.3% over 11 measured months, from 2.7M to 1.5M in August 2026.
- Estimated monthly branded searches for Stable Diffusion worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | AI image generators | 2.7M | 38% | 2 |
| Nov 2025 | AI image generators | 2.2M | 37.1% | 2 |
| Dec 2025 | AI image generators | 2.2M | 38.9% | 2 |
| Jan 2026 | AI image generators | 2.2M | 34.9% | 2 |
| Feb 2026 | AI image generators | 2.2M | 39.6% | 2 |
| Mar 2026 | AI image generators | 2.7M | 43.7% | 1 |
| Apr 2026 | AI image generators | 2.2M | 38.8% | 2 |
| May 2026 | AI image generators | 1.8M | 36.4% | 2 |
| Jun 2026 | AI image generators | 1.8M | 40.1% | 2 |
| Jul 2026 | AI image generators | 1.5M | 40% | 2 |
| Aug 2026 | AI image generators | 1.5M | 40.5% | 2 |
| Sep 2026 | AI image generators | — | — | — |

## How is Midjourney measured?

Brandwave collects information about searches that people make online using Midjourney’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “midjourney”

## Which AI image generators compete with Midjourney?

- [Leonardo AI](/demand/global-en/brands/leonardo-ai): Head-to-head: /demand/global-en/compare/leonardo-ai-vs-midjourney
- [Ideogram](/demand/global-en/brands/ideogram): Head-to-head: /demand/global-en/compare/ideogram-vs-midjourney
- [DALL-E](/demand/global-en/brands/dall-e): Head-to-head: /demand/global-en/compare/dall-e-vs-midjourney
- [Stable Diffusion](/demand/global-en/brands/stable-diffusion): Head-to-head: /demand/global-en/compare/midjourney-vs-stable-diffusion

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Midjourney: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/midjourney

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/midjourney. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.