--- title: "Midea: search popularity worldwide" description: "Midea makes heat pumps sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/midea" publisher: "Brandwave" --- # Midea: search popularity worldwide Midea makes heat pumps sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Midea - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among washing machine brands**: 8.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Washing machine brands | 4 | 8.6% | 550K | | Fan Coil brands | 3 | 11.7% | 550K | | Portable Dishwasher brands | 2 | 20.8% | 550K | - [Washing machine brands](/demand/global-en/categories/washing-machine-brands) - [Fan Coil brands](/demand/global-en/categories/fan-coil-brands) - [Portable Dishwasher brands](/demand/global-en/categories/portable-dishwasher-brands) ## How has branded search demand for Midea changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Midea worldwide rose from 450K to 550K. - Across the 12 months ending September 2026, Midea’s estimated Share of Search among washing machine brands worldwide increased from 6.4% to 8.6%. - Across the 12 months ending September 2026, Midea’s estimated Share of Search among washing machine brands worldwide peaked at 12.5% in July 2026 and was lowest at 5.8% in November 2025. - Across the 12 months ending September 2026, Midea rose from 8th to 4th among washing machine brands worldwide. - Across the 12 months ending September 2026, Midea’s estimated Share of Search among fan Coil brands worldwide increased from 8.5% to 11.7%. - Across the 12 months ending September 2026, Midea’s estimated Share of Search among fan Coil brands worldwide peaked at 16.2% in July 2026 and was lowest at 7.1% in February 2026. - Across the 12 months ending September 2026, Midea rose from 5th to 3rd among fan Coil brands worldwide. - Across the 12 months ending September 2026, Midea’s estimated Share of Search among portable Dishwasher brands worldwide increased from 13.8% to 20.8%. - Across the 12 months ending September 2026, Midea’s estimated Share of Search among portable Dishwasher brands worldwide peaked at 29.1% in June 2026 and was lowest at 10.4% in December 2025. - Across the 12 months ending September 2026, Midea rose from 3rd to 2nd among portable Dishwasher brands worldwide. ## How did search popularity change for washing machine brands worldwide in September 2026? - In September 2026, Smeg overtook Whirlpool to rank 2nd among washing machine brands worldwide, with 18.1% estimated Share of Search. - In September 2026, Electrolux gained estimated Share of Search among washing machine brands worldwide, from 22.7% to 23.5%. - In September 2026, Midea lost estimated Share of Search among washing machine brands worldwide, from 10.2% to 8.6%. - In September 2026, LG lost estimated Share of Search among washing machine brands worldwide, from 7.7% to 6.7%. - In September 2026, Samsung lost estimated Share of Search among washing machine brands worldwide, from 6.4% to 5.5%. - In September 2026, Beko rose from 7th to 6th among washing machine brands worldwide. ## How did search popularity change for fan Coil brands worldwide in September 2026? - In September 2026, Daikin overtook LG to rank 4th among fan Coil brands worldwide, with 9.6% estimated Share of Search. - In September 2026, Panasonic gained estimated Share of Search among fan Coil brands worldwide, from 19.3% to 21.7%. - In September 2026, Mitsubishi lost estimated Share of Search among fan Coil brands worldwide, from 50.5% to 47.8%. - In September 2026, Midea lost estimated Share of Search among fan Coil brands worldwide, from 12.4% to 11.7%. - Estimated monthly branded searches for LG worldwide fell 18.2% over 12 measured months, from 522K to 427K in September 2026. ## How did search popularity change for portable Dishwasher brands worldwide in September 2026? - In September 2026, KitchenAid gained estimated Share of Search among portable Dishwasher brands worldwide, from 43.1% to 48.3%. - In September 2026, Black and Decker gained estimated Share of Search among portable Dishwasher brands worldwide, from 7.8% to 8.3%. - In September 2026, Midea lost estimated Share of Search among portable Dishwasher brands worldwide, from 23.8% to 20.8%. - In September 2026, LG lost estimated Share of Search among portable Dishwasher brands worldwide, from 18.1% to 16.2%. - In September 2026, Bosch lost estimated Share of Search among portable Dishwasher brands worldwide, from 7.2% to 6.4%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Washing machine brands | 450K | 6.4% | 8 | | Nov 2025 | Washing machine brands | 450K | 5.8% | 6 | | Dec 2025 | Washing machine brands | 450K | 6.5% | 6 | | Jan 2026 | Washing machine brands | 450K | 6.3% | 7 | | Feb 2026 | Washing machine brands | 368K | 6.2% | 8 | | Mar 2026 | Washing machine brands | 450K | 6.8% | 7 | | Apr 2026 | Washing machine brands | 450K | 7% | 6 | | May 2026 | Washing machine brands | 550K | 8.4% | 5 | | Jun 2026 | Washing machine brands | 823K | 12.1% | 4 | | Jul 2026 | Washing machine brands | 823K | 12.5% | 4 | | Aug 2026 | Washing machine brands | 673K | 10.2% | 4 | | Sep 2026 | Washing machine brands | 550K | 8.6% | 4 | | Oct 2025 | Fan Coil brands | 450K | 8.5% | 5 | | Nov 2025 | Fan Coil brands | 450K | 8.9% | 3 | | Dec 2025 | Fan Coil brands | 450K | 9.7% | 4 | | Jan 2026 | Fan Coil brands | 450K | 8.6% | 5 | | Feb 2026 | Fan Coil brands | 368K | 7.1% | 5 | | Mar 2026 | Fan Coil brands | 450K | 8.2% | 5 | | Apr 2026 | Fan Coil brands | 450K | 8.2% | 4 | | May 2026 | Fan Coil brands | 550K | 9.9% | 4 | | Jun 2026 | Fan Coil brands | 823K | 15.6% | 3 | | Jul 2026 | Fan Coil brands | 823K | 16.2% | 3 | | Aug 2026 | Fan Coil brands | 673K | 12.4% | 3 | | Sep 2026 | Fan Coil brands | 550K | 11.7% | 3 | | Oct 2025 | Portable Dishwasher brands | 450K | 13.8% | 3 | | Nov 2025 | Portable Dishwasher brands | 450K | 10.5% | 2 | | Dec 2025 | Portable Dishwasher brands | 450K | 10.4% | 2 | | Jan 2026 | Portable Dishwasher brands | 450K | 14.2% | 3 | | Feb 2026 | Portable Dishwasher brands | 368K | 13.8% | 3 | | Mar 2026 | Portable Dishwasher brands | 450K | 15.2% | 3 | | Apr 2026 | Portable Dishwasher brands | 450K | 16.4% | 2 | | May 2026 | Portable Dishwasher brands | 550K | 20.3% | 2 | | Jun 2026 | Portable Dishwasher brands | 823K | 29.1% | 2 | | Jul 2026 | Portable Dishwasher brands | 823K | 28.7% | 2 | | Aug 2026 | Portable Dishwasher brands | 673K | 23.8% | 2 | | Sep 2026 | Portable Dishwasher brands | 550K | 20.8% | 2 | ## How is Midea measured? Brandwave collects information about searches that people make online using Midea’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “midea” ## Which washing machine brands compete with Midea? - [Electrolux](/demand/global-en/brands/electrolux): Head-to-head: /demand/global-en/compare/electrolux-vs-midea - [Smeg](/demand/global-en/brands/smeg): Head-to-head: /demand/global-en/compare/midea-vs-smeg - [Whirlpool](/demand/global-en/brands/whirlpool): Head-to-head: /demand/global-en/compare/midea-vs-whirlpool - [Haier](/demand/global-en/brands/haier): Head-to-head: /demand/global-en/compare/haier-vs-midea - [Beko](/demand/global-en/brands/beko): Head-to-head: /demand/global-en/compare/beko-vs-midea - [LG](/demand/global-en/brands/lg) - [Samsung](/demand/global-en/brands/samsung) - [Bosch](/demand/global-en/brands/bosch) - [Miele](/demand/global-en/brands/miele) - [Westinghouse](/demand/global-en/brands/westinghouse) - [Fisher & Paykel](/demand/global-en/brands/fisher-and-paykel) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Midea: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/midea This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/midea. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.