--- title: "Midas: search popularity worldwide" description: "Midas makes analog and digital mixing consoles for live sound. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/midas-consoles" publisher: "Brandwave" --- # Midas: search popularity worldwide Midas makes analog and digital mixing consoles for live sound. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Midas - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among analog mixer brands**: 25.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Analog mixer brands | 1 | 25.1% | 57.5K | - [Analog mixer brands](/demand/global-en/categories/analog-mixer-brands) ## Top analog mixer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Midas was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Midas is the fifth most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Allen & Heath | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Yamaha | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Soundcraft | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Mackie | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Midas | 5th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about analog mixer brands - Asked ChatGPT "Which analog mixer brand should I buy?": 1. Yamaha, 2. Allen & Heath, 3. Soundcraft, 4. Mackie - Asked ChatGPT "What are the best analog mixer brands?": 1. Allen & Heath, 2. Yamaha, 3. Soundcraft, 4. Midas, 5. Mackie - Asked ChatGPT "What's the best analog mixer brand for a small studio?": 1. Allen & Heath, 2. Soundcraft, 3. Yamaha - Searched Google, AI Overview "live sound mixer": 1. Yamaha - Searched Google, AI Overview "analog mixing console": 1. Mackie, 2. Yamaha Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for Midas changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Midas worldwide held steady at 57.5K. - Across the 12 months ending September 2026, Midas’ share of searches among analog mixer brands worldwide decreased from 26.5% to 25.1%. - Across the 12 months ending September 2026, Midas’ share of searches among analog mixer brands worldwide peaked at 28.4% in May 2026 and was lowest at 24.5% in January 2026. ## How did search popularity change for analog mixer brands worldwide in September 2026? - In September 2026, Allen & Heath gained share of searches among analog mixer brands worldwide, from 16.5% to 17.7%. - In September 2026, Mackie gained share of searches among analog mixer brands worldwide, from 16.5% to 17.7%. - In September 2026, Soundcraft gained share of searches among analog mixer brands worldwide, from 13.5% to 14.5%. - In September 2026, Yamaha lost share of searches among analog mixer brands worldwide, from 28.6% to 25.1%. - In September 2026, Midas rose from 2nd to 1st among analog mixer brands worldwide. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Analog mixer brands | 57.5K | 26.5% | 1 | | Nov 2025 | Analog mixer brands | 56.2K | 27% | 1 | | Dec 2025 | Analog mixer brands | 50.2K | 24.7% | 2 | | Jan 2026 | Analog mixer brands | 49.7K | 24.5% | 2 | | Feb 2026 | Analog mixer brands | 50.6K | 25.3% | 2 | | Mar 2026 | Analog mixer brands | 55.7K | 26.2% | 2 | | Apr 2026 | Analog mixer brands | 57.3K | 26.9% | 1 | | May 2026 | Analog mixer brands | 61.1K | 28.4% | 1 | | Jun 2026 | Analog mixer brands | 50K | 25.2% | 2 | | Jul 2026 | Analog mixer brands | 49.5K | 25.6% | 2 | | Aug 2026 | Analog mixer brands | 49.7K | 24.8% | 2 | | Sep 2026 | Analog mixer brands | 57.5K | 25.1% | 1 | ## How are Midas’ branded searches counted? Brandwave collects information about searches that people make online using Midas’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “midas console” - “midas heritage” - “midas m32” - “midas mixer” - “midas mr18” ## Which analog mixer brands compete with Midas? - [Yamaha](/demand/global-en/brands/yamaha): Head-to-head: /demand/global-en/compare/midas-consoles-vs-yamaha - [Allen & Heath](/demand/global-en/brands/allen-and-heath): Head-to-head: /demand/global-en/compare/allen-and-heath-vs-midas-consoles - [Mackie](/demand/global-en/brands/mackie): Head-to-head: /demand/global-en/compare/mackie-vs-midas-consoles - [Soundcraft](/demand/global-en/brands/soundcraft): Head-to-head: /demand/global-en/compare/midas-consoles-vs-soundcraft ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Midas: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/midas-consoles This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/midas-consoles. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.