---
title: "Microsoft Translator: search popularity and Share of Search worldwide"
description: "Microsoft Translator is a translation tool used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/microsoft-translator"
publisher: "Brandwave"
---

# Microsoft Translator: search popularity and Share of Search worldwide

Microsoft Translator is a translation tool used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Microsoft Translator
- **Owned by**: Microsoft
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among translation APIs**: 0.08%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Translation APIs | 3 | 0.08% | 201K |

- [Translation APIs](/demand/global-en/categories/translation-apis)

## How has branded search demand for Microsoft Translator changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Microsoft Translator worldwide fell from 450K to 201K.
- Across the 11 months ending August 2026, Microsoft Translator’s estimated Share of Search among translation APIs worldwide held steady, from 0.15% to 0.08%.

## How did search popularity change for translation APIs worldwide in August 2026?

- In August 2026, Google Translate gained estimated Share of Search among translation APIs worldwide, from 88.2% to 92.3%.
- In August 2026, DeepL lost estimated Share of Search among translation APIs worldwide, from 11.7% to 7.6%.
- Estimated monthly branded searches for Microsoft Translator worldwide fell 55.3% over 11 measured months, from 450K to 201K in August 2026.
- Estimated monthly branded searches for Amazon Translate worldwide fell 45.5% over 11 measured months, from 4.4K to 2.4K in August 2026.
- Estimated monthly branded searches for Smartling worldwide fell 33% over 11 measured months, from 10.3K to 6.9K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Translation APIs | 450K | 0.15% | 3 |
| Nov 2025 | Translation APIs | 1M | 0.33% | 3 |
| Dec 2025 | Translation APIs | 823K | 0.27% | 3 |
| Jan 2026 | Translation APIs | 823K | 0.27% | 3 |
| Feb 2026 | Translation APIs | 1M | 0.33% | 3 |
| Mar 2026 | Translation APIs | 368K | 0.12% | 3 |
| Apr 2026 | Translation APIs | 74K | 0.02% | 3 |
| May 2026 | Translation APIs | 60.5K | 0.02% | 3 |
| Jun 2026 | Translation APIs | 60.5K | 0.02% | 3 |
| Jul 2026 | Translation APIs | 246K | 0.09% | 3 |
| Aug 2026 | Translation APIs | 201K | 0.08% | 3 |
| Sep 2026 | Translation APIs | — | — | — |

## How is Microsoft Translator measured?

Brandwave collects information about searches that people make online using Microsoft Translator’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “microsoft translator”

## Which translation APIs compete with Microsoft Translator?

- [Google Translate](/demand/global-en/brands/google-translate): Head-to-head: /demand/global-en/compare/google-translate-vs-microsoft-translator
- [DeepL](/demand/global-en/brands/deepl): Head-to-head: /demand/global-en/compare/deepl-vs-microsoft-translator
- [Smartling](/demand/global-en/brands/smartling): Head-to-head: /demand/global-en/compare/microsoft-translator-vs-smartling
- [Amazon Translate](/demand/global-en/brands/amazon-translate): Head-to-head: /demand/global-en/compare/amazon-translate-vs-microsoft-translator

## Who owns Microsoft Translator?

Microsoft Translator is owned by Microsoft. Brandwave also tracks Microsoft Copilot, GitHub Actions, GitHub Copilot, LinkedIn, Microsoft 365, Microsoft Azure, Microsoft Clarity, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Entra, Microsoft Forms, Microsoft Power BI, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft Visio, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint and Xbox, owned by the same company, worldwide.

- [Microsoft](/demand/global-en/companies/microsoft): Owns 35 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Microsoft Translator?

Microsoft Translator is owned by Microsoft. Brandwave also tracks Microsoft Copilot, GitHub Actions, GitHub Copilot, LinkedIn, Microsoft 365, Microsoft Azure, Microsoft Clarity, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Entra, Microsoft Forms, Microsoft Power BI, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft Visio, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint and Xbox, owned by the same company, worldwide.

## Cite this page

Brandwave. "Microsoft Translator: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/microsoft-translator

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/microsoft-translator. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.