---
title: "Microsoft Surface: search popularity and Share of Search worldwide"
description: "Microsoft Surface is a laptop brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/microsoft-surface"
publisher: "Brandwave"
---

# Microsoft Surface: search popularity and Share of Search worldwide

Microsoft Surface is a laptop brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Microsoft Surface
- **Owned by**: Microsoft
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among tablet brands**: 0.07%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Tablet brands | 5 | 0.07% | 301K |

- [Tablet brands](/demand/global-en/categories/tablet-brands)

## How has branded search demand for Microsoft Surface changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Microsoft Surface worldwide fell from 368K to 301K.
- Across the 11 months ending August 2026, Microsoft Surface’s estimated Share of Search among tablet brands worldwide held steady, from 0.09% to 0.07%.

## How did search popularity change for tablet brands worldwide in August 2026?

- Estimated monthly branded searches for Microsoft Surface worldwide fell 18.2% over 11 measured months, from 368K to 301K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tablet brands | 368K | 0.09% | 5 |
| Nov 2025 | Tablet brands | 368K | 0.07% | 5 |
| Dec 2025 | Tablet brands | 301K | 0.06% | 5 |
| Jan 2026 | Tablet brands | 301K | 0.07% | 5 |
| Feb 2026 | Tablet brands | 301K | 0.09% | 5 |
| Mar 2026 | Tablet brands | 368K | 0.09% | 5 |
| Apr 2026 | Tablet brands | 301K | 0.09% | 5 |
| May 2026 | Tablet brands | 246K | 0.06% | 5 |
| Jun 2026 | Tablet brands | 368K | 0.09% | 4 |
| Jul 2026 | Tablet brands | 301K | 0.07% | 5 |
| Aug 2026 | Tablet brands | 301K | 0.07% | 5 |
| Sep 2026 | Tablet brands | — | — | — |

## How is Microsoft Surface measured?

Brandwave collects information about searches that people make online using Microsoft Surface’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “microsoftsurface”

## Which tablet brands compete with Microsoft Surface?

- [Amazon](/demand/global-en/brands/amazon): Head-to-head: /demand/global-en/compare/amazon-vs-microsoft-surface
- [Apple iPad](/demand/global-en/brands/apple-ipad): Head-to-head: /demand/global-en/compare/apple-ipad-vs-microsoft-surface
- [Lenovo](/demand/global-en/brands/lenovo): Head-to-head: /demand/global-en/compare/lenovo-vs-microsoft-surface
- [Samsung](/demand/global-en/brands/samsung): Head-to-head: /demand/global-en/compare/microsoft-surface-vs-samsung

## Who owns Microsoft Surface?

Microsoft Surface is owned by Microsoft. Brandwave also tracks Microsoft Copilot, GitHub Actions, GitHub Copilot, LinkedIn, Microsoft 365, Microsoft Azure, Microsoft Clarity, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Entra, Microsoft Forms, Microsoft Power BI, Microsoft PowerPoint, Microsoft Teams, Microsoft Translator, Microsoft Visio, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint and Xbox, owned by the same company, worldwide.

- [Microsoft](/demand/global-en/companies/microsoft): Owns 35 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Microsoft Surface?

Microsoft Surface is owned by Microsoft. Brandwave also tracks Microsoft Copilot, GitHub Actions, GitHub Copilot, LinkedIn, Microsoft 365, Microsoft Azure, Microsoft Clarity, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Entra, Microsoft Forms, Microsoft Power BI, Microsoft PowerPoint, Microsoft Teams, Microsoft Translator, Microsoft Visio, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint and Xbox, owned by the same company, worldwide.

## Cite this page

Brandwave. "Microsoft Surface: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/microsoft-surface

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/microsoft-surface. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.