---
title: "Microsoft SQL Server: search popularity and Share of Search worldwide"
description: "Microsoft SQL Server is database platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/microsoft-sql-server"
publisher: "Brandwave"
---

# Microsoft SQL Server: search popularity and Share of Search worldwide

Microsoft SQL Server is database platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Microsoft SQL Server
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among database platforms**: 4.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Database platforms | 4 | 4.2% | 90.5K |

- [Database platforms](/demand/global-en/categories/database-platforms)

## How has branded search demand for Microsoft SQL Server changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Microsoft SQL Server worldwide fell from 135K to 90.5K.
- Across the 11 months ending August 2026, Microsoft SQL Server’s estimated Share of Search among database platforms worldwide peaked at 4.9% in November 2025 and was lowest at 3.2% in April 2026.

## How did search popularity change for database platforms worldwide in August 2026?

- In August 2026, Oracle gained estimated Share of Search among database platforms worldwide, from 54.9% to 57.1%.
- In August 2026, Redis gained estimated Share of Search among database platforms worldwide, from 7.4% to 9.4%.
- In August 2026, MongoDB lost estimated Share of Search among database platforms worldwide, from 30.3% to 25.8%.
- MySQL’s estimated Share of Search among database platforms worldwide has gained ground for 3 months in a row, from 1% to 1.9% in August 2026.
- PostgreSQL’s estimated Share of Search among database platforms worldwide has gained ground for 3 months in a row, from 1% to 1.6% in August 2026.
- Estimated monthly branded searches for Microsoft SQL Server worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Database platforms | 135K | 4.3% | 4 |
| Nov 2025 | Database platforms | 135K | 4.9% | 4 |
| Dec 2025 | Database platforms | 110K | 3.9% | 4 |
| Jan 2026 | Database platforms | 135K | 4.6% | 4 |
| Feb 2026 | Database platforms | 110K | 4.2% | 4 |
| Mar 2026 | Database platforms | 135K | 4.4% | 4 |
| Apr 2026 | Database platforms | 110K | 3.2% | 4 |
| May 2026 | Database platforms | 110K | 4.3% | 4 |
| Jun 2026 | Database platforms | 90.5K | 3.6% | 4 |
| Jul 2026 | Database platforms | 90.5K | 4.1% | 4 |
| Aug 2026 | Database platforms | 90.5K | 4.2% | 4 |
| Sep 2026 | Database platforms | — | — | — |

## How is Microsoft SQL Server measured?

Brandwave collects information about searches that people make online using Microsoft SQL Server’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “microsoft sql server”

## Which database platforms compete with Microsoft SQL Server?

- [Oracle](/demand/global-en/brands/oracle): Head-to-head: /demand/global-en/compare/microsoft-sql-server-vs-oracle
- [MongoDB](/demand/global-en/brands/mongodb): Head-to-head: /demand/global-en/compare/microsoft-sql-server-vs-mongodb
- [Redis](/demand/global-en/brands/redis): Head-to-head: /demand/global-en/compare/microsoft-sql-server-vs-redis
- [MySQL](/demand/global-en/brands/mysql): Head-to-head: /demand/global-en/compare/microsoft-sql-server-vs-mysql
- [PostgreSQL](/demand/global-en/brands/postgresql): Head-to-head: /demand/global-en/compare/microsoft-sql-server-vs-postgresql

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Microsoft SQL Server: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/microsoft-sql-server

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/microsoft-sql-server. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.