--- title: "Microsoft Purview: search popularity worldwide" description: "Microsoft's data governance, security and compliance software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/microsoft-purview" publisher: "Brandwave" --- # Microsoft Purview: search popularity worldwide Microsoft's data governance, security and compliance software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Microsoft Purview - **Owned by**: Microsoft - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among data loss prevention platforms**: 14.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Data loss prevention platforms | 2 | 14.9% | 60.5K | | Records management software | 2 | 18.2% | 60.5K | | Email archiving platforms | 2 | 20.3% | 60.5K | | Data catalogues | 3 | 21.6% | 60.5K | | Data lineage platforms | 2 | 29.9% | 60.5K | | Data governance platforms | 1 | 48.8% | 60.5K | - [Data loss prevention platforms](/demand/global-en/categories/data-loss-prevention-platforms) - [Records management software](/demand/global-en/categories/records-management-software) - [Email archiving platforms](/demand/global-en/categories/email-archiving-platforms) - [Data catalogues](/demand/global-en/categories/data-catalogues) - [Data lineage platforms](/demand/global-en/categories/data-lineage-platforms) - [Data governance platforms](/demand/global-en/categories/data-governance-platforms) ## Top data loss prevention platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Microsoft Purview was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Microsoft Purview is the most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Microsoft Purview | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Forcepoint | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Netskope | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Symantec | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Trellix | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Zscaler | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about data loss prevention platforms - Asked ChatGPT "Which data loss prevention platform should I use?": 1. Microsoft Purview, 2. Netskope, 3. Forcepoint, 4. Symantec - Asked ChatGPT "What are the best data loss prevention platforms?": 1. Microsoft Purview, 2. Netskope, 3. Forcepoint, 4. Symantec, 5. Zscaler - Asked ChatGPT "What's the best data loss prevention platform for sensitive data protection?": 1. Microsoft Purview, 2. Forcepoint, 3. Netskope, 4. Symantec - Searched Google, AI Overview "dlp software": 1. Microsoft Purview, 2. Forcepoint, 3. Symantec, 4. Trellix - Searched Google, AI Overview "data leak prevention": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How has branded search demand for Microsoft Purview changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Microsoft Purview worldwide rose from 49.5K to 60.5K. - Across the 12 months ending September 2026, Microsoft Purview’s share of searches among data loss prevention platforms worldwide increased from 10.5% to 14.9%. - Across the 12 months ending September 2026, Microsoft Purview’s share of searches among data loss prevention platforms worldwide peaked at 15% in April 2026 and was lowest at 10.5% in October 2025. - Across the 12 months ending September 2026, Microsoft Purview rose from 3rd to 2nd among data loss prevention platforms worldwide. - Across the 12 months ending September 2026, Microsoft Purview’s share of searches among records management software worldwide increased from 14.8% to 18.2%. - Across the 12 months ending September 2026, Microsoft Purview’s share of searches among records management software worldwide peaked at 18.4% in June 2026 and was lowest at 10% in November 2025. - Across the 12 months ending September 2026, Microsoft Purview’s share of searches among email archiving platforms worldwide increased from 17% to 20.3%. - Across the 12 months ending September 2026, Microsoft Purview’s share of searches among email archiving platforms worldwide peaked at 21.2% in April 2026 and was lowest at 16.7% in December 2025. - Across the 12 months ending September 2026, Microsoft Purview rose from 3rd to 2nd among email archiving platforms worldwide. - Across the 12 months ending September 2026, Microsoft Purview’s share of searches among data catalogues worldwide increased from 16.6% to 21.6%. - Across the 12 months ending September 2026, Microsoft Purview’s share of searches among data catalogues worldwide peaked at 22.9% in June 2026 and was lowest at 14.3% in December 2025. - Across the 12 months ending September 2026, Microsoft Purview’s share of searches among data lineage platforms worldwide increased from 27% to 29.9%. - Across the 12 months ending September 2026, Microsoft Purview’s share of searches among data lineage platforms worldwide peaked at 32.4% in June 2026 and was lowest at 27% in October 2025. - Across the 12 months ending September 2026, Microsoft Purview’s share of searches among data governance platforms worldwide increased from 40.7% to 48.8%. - Across the 12 months ending September 2026, Microsoft Purview’s share of searches among data governance platforms worldwide peaked at 51% in June 2026 and was lowest at 40.7% in October 2025. ## How did search popularity change for data loss prevention platforms worldwide in September 2026? - In September 2026, Symantec overtook Trellix to rank 4th among data loss prevention platforms worldwide, with 8.1% of the searches. - In September 2026, Microsoft Purview gained share of searches among data loss prevention platforms worldwide, from 13.2% to 14.9%. - In September 2026, Netskope gained share of searches among data loss prevention platforms worldwide, from 13.2% to 14.9%. - In September 2026, Forcepoint gained share of searches among data loss prevention platforms worldwide, from 3.9% to 4.5%. - In September 2026, Zscaler lost share of searches among data loss prevention platforms worldwide, from 53.6% to 49.5%. - In September 2026, Trellix lost share of searches among data loss prevention platforms worldwide, from 8.8% to 8.1%. ## How did search popularity change for records management software worldwide in September 2026? - In September 2026, Microsoft Purview gained share of searches among records management software worldwide, from 15.5% to 18.2%. - In September 2026, M-Files gained share of searches among records management software worldwide, from 3.8% to 4.5%. - In September 2026, Iron Mountain lost share of searches among records management software worldwide, from 62.9% to 60.3%. - In September 2026, Collabspace rose from 7th to 6th among records management software worldwide. - In September 2026, Access fell from 6th to 7th among records management software worldwide. - Estimated monthly branded searches for OpenText worldwide fell 56.3% over 12 measured months, from 320 to 140 in September 2026. ## How did search popularity change for email archiving platforms worldwide in September 2026? - In September 2026, Microsoft Purview overtook Proofpoint to rank 2nd among email archiving platforms worldwide, with 20.3% of the searches. - In September 2026, Mimecast gained share of searches among email archiving platforms worldwide, from 34.4% to 36.8%. - In September 2026, Google Vault gained share of searches among email archiving platforms worldwide, from 8.5% to 9.1%. - In September 2026, Proofpoint lost share of searches among email archiving platforms worldwide, from 23% to 20.3%. - In September 2026, Barracuda lost share of searches among email archiving platforms worldwide, from 6.9% to 6.2%. - In September 2026, Global Relay lost share of searches among email archiving platforms worldwide, from 4.6% to 4.1%. ## How did search popularity change for data catalogues worldwide in September 2026? - In September 2026, DataHub gained share of searches among data catalogues worldwide, from 18.2% to 21.6%. - In September 2026, Microsoft Purview gained share of searches among data catalogues worldwide, from 18.2% to 21.6%. - In September 2026, OpenMetadata gained share of searches among data catalogues worldwide, from 6.6% to 7.9%. - In September 2026, Amundsen lost share of searches among data catalogues worldwide, from 33.2% to 26.4%. - In September 2026, Alation lost share of searches among data catalogues worldwide, from 4.4% to 3.5%. - Estimated monthly branded searches for Select Star worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026. ## How did search popularity change for data lineage platforms worldwide in September 2026? - In September 2026, DataHub gained share of searches among data lineage platforms worldwide, from 27.7% to 29.9%. - In September 2026, Microsoft Purview gained share of searches among data lineage platforms worldwide, from 27.7% to 29.9%. - In September 2026, OpenMetadata gained share of searches among data lineage platforms worldwide, from 10.1% to 11%. - In September 2026, Alation lost share of searches among data lineage platforms worldwide, from 6.8% to 4.9%. - In September 2026, Atlan lost share of searches among data lineage platforms worldwide, from 15.2% to 13.4%. - In September 2026, Collibra lost share of searches among data lineage platforms worldwide, from 12.4% to 11%. ## How did search popularity change for data governance platforms worldwide in September 2026? - In September 2026, Microsoft Purview gained share of searches among data governance platforms worldwide, from 43.2% to 48.8%. - In September 2026, Alation lost share of searches among data governance platforms worldwide, from 10.5% to 8%. - In September 2026, Atlan lost share of searches among data governance platforms worldwide, from 23.6% to 21.8%. - In September 2026, Collibra lost share of searches among data governance platforms worldwide, from 19.4% to 17.9%. - Estimated monthly branded searches for OneTrust worldwide fell 71.4% over 12 measured months, from 70 to 20 in September 2026. - Estimated monthly branded searches for Privacera worldwide fell 44.6% over 12 measured months, from 1.3K to 720 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Data loss prevention platforms | 49.5K | 10.5% | 3 | | Nov 2025 | Data loss prevention platforms | 49.5K | 12.2% | 3 | | Dec 2025 | Data loss prevention platforms | 40.5K | 11.9% | 3 | | Jan 2026 | Data loss prevention platforms | 49.5K | 12.5% | 3 | | Feb 2026 | Data loss prevention platforms | 49.5K | 12.5% | 3 | | Mar 2026 | Data loss prevention platforms | 60.5K | 14.5% | 2 | | Apr 2026 | Data loss prevention platforms | 60.5K | 15% | 2 | | May 2026 | Data loss prevention platforms | 49.5K | 10.8% | 3 | | Jun 2026 | Data loss prevention platforms | 60.5K | 14.9% | 2 | | Jul 2026 | Data loss prevention platforms | 49.5K | 13.2% | 2 | | Aug 2026 | Data loss prevention platforms | 49.5K | 13.2% | 2 | | Sep 2026 | Data loss prevention platforms | 60.5K | 14.9% | 2 | | Oct 2025 | Records management software | 49.5K | 14.8% | 2 | | Nov 2025 | Records management software | 49.5K | 10% | 2 | | Dec 2025 | Records management software | 40.5K | 14.8% | 2 | | Jan 2026 | Records management software | 49.5K | 14.9% | 2 | | Feb 2026 | Records management software | 49.5K | 15.1% | 2 | | Mar 2026 | Records management software | 60.5K | 17.6% | 2 | | Apr 2026 | Records management software | 60.5K | 17.6% | 2 | | May 2026 | Records management software | 49.5K | 15.6% | 2 | | Jun 2026 | Records management software | 60.5K | 18.4% | 2 | | Jul 2026 | Records management software | 49.5K | 15.6% | 2 | | Aug 2026 | Records management software | 49.5K | 15.5% | 2 | | Sep 2026 | Records management software | 60.5K | 18.2% | 2 | | Oct 2025 | Email archiving platforms | 49.5K | 17% | 3 | | Nov 2025 | Email archiving platforms | 49.5K | 18.8% | 3 | | Dec 2025 | Email archiving platforms | 40.5K | 16.7% | 3 | | Jan 2026 | Email archiving platforms | 49.5K | 17.2% | 3 | | Feb 2026 | Email archiving platforms | 49.5K | 18.8% | 3 | | Mar 2026 | Email archiving platforms | 60.5K | 18.9% | 3 | | Apr 2026 | Email archiving platforms | 60.5K | 21.2% | 2 | | May 2026 | Email archiving platforms | 49.5K | 18.3% | 3 | | Jun 2026 | Email archiving platforms | 60.5K | 20.1% | 2 | | Jul 2026 | Email archiving platforms | 49.5K | 19.2% | 2 | | Aug 2026 | Email archiving platforms | 49.5K | 18.8% | 3 | | Sep 2026 | Email archiving platforms | 60.5K | 20.3% | 2 | | Oct 2025 | Data catalogues | 49.5K | 16.6% | 3 | | Nov 2025 | Data catalogues | 49.5K | 15.9% | 2 | | Dec 2025 | Data catalogues | 40.5K | 14.3% | 2 | | Jan 2026 | Data catalogues | 49.5K | 17.1% | 2 | | Feb 2026 | Data catalogues | 49.5K | 17.2% | 3 | | Mar 2026 | Data catalogues | 60.5K | 20.6% | 2 | | Apr 2026 | Data catalogues | 60.5K | 19.6% | 2 | | May 2026 | Data catalogues | 49.5K | 19.5% | 3 | | Jun 2026 | Data catalogues | 60.5K | 22.9% | 2 | | Jul 2026 | Data catalogues | 49.5K | 18.7% | 3 | | Aug 2026 | Data catalogues | 49.5K | 18.2% | 3 | | Sep 2026 | Data catalogues | 60.5K | 21.6% | 3 | | Oct 2025 | Data lineage platforms | 49.5K | 27% | 2 | | Nov 2025 | Data lineage platforms | 49.5K | 29.2% | 1 | | Dec 2025 | Data lineage platforms | 40.5K | 28.4% | 1 | | Jan 2026 | Data lineage platforms | 49.5K | 28.4% | 1 | | Feb 2026 | Data lineage platforms | 49.5K | 28.5% | 2 | | Mar 2026 | Data lineage platforms | 60.5K | 30.5% | 1 | | Apr 2026 | Data lineage platforms | 60.5K | 31.3% | 1 | | May 2026 | Data lineage platforms | 49.5K | 28.1% | 2 | | Jun 2026 | Data lineage platforms | 60.5K | 32.4% | 1 | | Jul 2026 | Data lineage platforms | 49.5K | 28.9% | 2 | | Aug 2026 | Data lineage platforms | 49.5K | 27.7% | 2 | | Sep 2026 | Data lineage platforms | 60.5K | 29.9% | 2 | | Oct 2025 | Data governance platforms | 49.5K | 40.7% | 1 | | Nov 2025 | Data governance platforms | 49.5K | 43.1% | 1 | | Dec 2025 | Data governance platforms | 40.5K | 41.2% | 1 | | Jan 2026 | Data governance platforms | 49.5K | 41.1% | 1 | | Feb 2026 | Data governance platforms | 49.5K | 44.7% | 1 | | Mar 2026 | Data governance platforms | 60.5K | 46.3% | 1 | | Apr 2026 | Data governance platforms | 60.5K | 48.1% | 1 | | May 2026 | Data governance platforms | 49.5K | 43.7% | 1 | | Jun 2026 | Data governance platforms | 60.5K | 51% | 1 | | Jul 2026 | Data governance platforms | 49.5K | 46% | 1 | | Aug 2026 | Data governance platforms | 49.5K | 43.2% | 1 | | Sep 2026 | Data governance platforms | 60.5K | 48.8% | 1 | ## How are Microsoft Purview’s branded searches counted? Brandwave collects information about searches that people make online using Microsoft Purview’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “microsoft purview” ## Which data loss prevention platforms compete with Microsoft Purview? - [Zscaler](/demand/global-en/brands/zscaler): Head-to-head: /demand/global-en/compare/microsoft-purview-vs-zscaler - [Netskope](/demand/global-en/brands/netskope): Head-to-head: /demand/global-en/compare/microsoft-purview-vs-netskope - [Symantec](/demand/global-en/brands/symantec): Head-to-head: /demand/global-en/compare/microsoft-purview-vs-symantec - [Trellix](/demand/global-en/brands/trellix): Head-to-head: /demand/global-en/compare/microsoft-purview-vs-trellix - [Forcepoint](/demand/global-en/brands/forcepoint): Head-to-head: /demand/global-en/compare/forcepoint-vs-microsoft-purview ## Who owns Microsoft Purview? Microsoft Purview is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure AI Document Intelligence, Azure AI Search, Azure Bicep, Azure Blob Storage, Azure Container Apps, Azure Container Registry, Azure Cosmos DB, Azure Data Factory, Azure DevOps, Azure Machine Learning, Azure Service Bus, Azure Stream Analytics, Bing, Clipchamp, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Recruiter, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender Vulnerability Management, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Dynamics 365 Supply Chain Management, Microsoft Edge, Microsoft Entra, Microsoft Forms, Microsoft Learn, Microsoft OneNote, Microsoft Planner, Microsoft Power Automate Process Mining, Microsoft Power BI, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, worldwide. - [Microsoft](/demand/global-en/companies/microsoft): Owns 66 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Microsoft Purview? Microsoft Purview is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure AI Document Intelligence, Azure AI Search, Azure Bicep, Azure Blob Storage, Azure Container Apps, Azure Container Registry, Azure Cosmos DB, Azure Data Factory, Azure DevOps, Azure Machine Learning, Azure Service Bus, Azure Stream Analytics, Bing, Clipchamp, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Recruiter, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender Vulnerability Management, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Dynamics 365 Supply Chain Management, Microsoft Edge, Microsoft Entra, Microsoft Forms, Microsoft Learn, Microsoft OneNote, Microsoft Planner, Microsoft Power Automate Process Mining, Microsoft Power BI, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, worldwide. ## Cite this page Brandwave. "Microsoft Purview: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/microsoft-purview This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/microsoft-purview. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.