---
title: "Microsoft Power BI: search popularity and Share of Search worldwide"
description: "Microsoft Power BI provides tools to analyze business data and build reporting dashboards. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/microsoft-power-bi"
publisher: "Brandwave"
---

# Microsoft Power BI: search popularity and Share of Search worldwide

Microsoft Power BI provides tools to analyze business data and build reporting dashboards. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Microsoft Power BI
- **Owned by**: Microsoft
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among business intelligence platforms**: 92.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Business intelligence platforms | 1 | 92.9% | 2.8M |

- [Business intelligence platforms](/demand/global-en/categories/business-intelligence-platforms)

## How has branded search demand for Microsoft Power BI changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Microsoft Power BI worldwide fell from 3M to 2.8M.
- Across the 11 months ending August 2026, Microsoft Power BI’s estimated Share of Search among business intelligence platforms worldwide increased from 92% to 92.9%.
- Across the 11 months ending August 2026, Microsoft Power BI’s estimated Share of Search among business intelligence platforms worldwide peaked at 93.1% in May 2026 and was lowest at 91.4% in December 2025.

## How did search popularity change for business intelligence platforms worldwide in August 2026?

- Estimated monthly branded searches for Sisense worldwide fell 45.2% over 11 measured months, from 10K to 5.5K in August 2026.
- Estimated monthly branded searches for GoodData worldwide fell 45.1% over 11 measured months, from 4.5K to 2.5K in August 2026.
- Estimated monthly branded searches for Looker worldwide fell 32.4% over 11 measured months, from 138K to 93.6K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Business intelligence platforms | 3M | 92% | 1 |
| Nov 2025 | Business intelligence platforms | 3.1M | 92.8% | 1 |
| Dec 2025 | Business intelligence platforms | 2.5M | 91.4% | 1 |
| Jan 2026 | Business intelligence platforms | 3.1M | 92.8% | 1 |
| Feb 2026 | Business intelligence platforms | 3M | 92.8% | 1 |
| Mar 2026 | Business intelligence platforms | 3.1M | 91.5% | 1 |
| Apr 2026 | Business intelligence platforms | 3.1M | 92.9% | 1 |
| May 2026 | Business intelligence platforms | 3.1M | 93.1% | 1 |
| Jun 2026 | Business intelligence platforms | 2.7M | 92.6% | 1 |
| Jul 2026 | Business intelligence platforms | 2.8M | 92.9% | 1 |
| Aug 2026 | Business intelligence platforms | 2.8M | 92.9% | 1 |
| Sep 2026 | Business intelligence platforms | — | — | — |

## How is Microsoft Power BI measured?

Brandwave collects information about searches that people make online using Microsoft Power BI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “microsoft power bi”
- “microsoft power bi app”
- “microsoft power bi online”
- “microsoft power bi software”
- “microsoft powerbi”
- “microsoftpowerbi”
- “power bi desktop”
- “powerbi”

## Which business intelligence platforms compete with Microsoft Power BI?

- [Metabase](/demand/global-en/brands/metabase): Head-to-head: /demand/global-en/compare/metabase-vs-microsoft-power-bi
- [Looker](/demand/global-en/brands/looker): Head-to-head: /demand/global-en/compare/looker-vs-microsoft-power-bi
- [Sisense](/demand/global-en/brands/sisense): Head-to-head: /demand/global-en/compare/microsoft-power-bi-vs-sisense
- [GoodData](/demand/global-en/brands/gooddata): Head-to-head: /demand/global-en/compare/gooddata-vs-microsoft-power-bi

## Who owns Microsoft Power BI?

Microsoft Power BI is owned by Microsoft. Brandwave also tracks Microsoft Copilot, GitHub Actions, GitHub Copilot, Microsoft 365, Microsoft Clarity, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Entra, Microsoft Forms, Microsoft Teams and Microsoft Visio, owned by the same company, worldwide.

- [Microsoft](/demand/global-en/companies/microsoft): Owns 35 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Microsoft Power BI?

Microsoft Power BI is owned by Microsoft. Brandwave also tracks Microsoft Copilot, GitHub Actions, GitHub Copilot, Microsoft 365, Microsoft Clarity, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Entra, Microsoft Forms, Microsoft Teams and Microsoft Visio, owned by the same company, worldwide.

## Cite this page

Brandwave. "Microsoft Power BI: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/microsoft-power-bi

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/microsoft-power-bi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
