--- title: "Microsoft Learn: search popularity worldwide" description: "Microsoft Learn is Microsoft's training and certification site. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/microsoft-learn" publisher: "Brandwave" --- # Microsoft Learn: search popularity worldwide Microsoft Learn is Microsoft's training and certification site. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Microsoft Learn - **Owned by**: Microsoft - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among IT certification providers**: 22.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | IT certification providers | 2 | 22.9% | 351K | - [IT certification providers](/demand/global-en/categories/it-certification-providers) ## Top IT certification providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Microsoft Learn was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Microsoft Learn is the third most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CompTIA | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Cisco | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Microsoft Learn | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | ISC2 | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | AWS Certification | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | PRINCE2 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | PMI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | GIAC | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | EXIN | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Axelos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about IT certification providers - Asked ChatGPT "Which IT certification provider should I use?": 1. CompTIA, 2. Cisco, 3. ISC2, 4. Microsoft Learn - Asked ChatGPT "What are the best IT certification providers?": 1. CompTIA, 2. Cisco, 3. ISC2, 4. Microsoft Learn, 5. AWS Certification - Asked ChatGPT "What's the best IT certification provider for a career certificate?": 1. CompTIA, 2. Microsoft Learn, 3. Cisco - Searched Google, AI Overview "best it certifications": 1. CompTIA, 2. Cisco - Searched Google, AI Overview "it certification courses": 1. CompTIA, 2. Cisco Not named in any answer: PRINCE2, PMI, GIAC, EXIN and Axelos. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Microsoft Learn changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Microsoft Learn worldwide rose from 307K to 351K. - Across the 12 months ending September 2026, Microsoft Learn’s share of searches among IT certification providers worldwide peaked at 28.1% in July 2026 and was lowest at 22.5% in February 2026. - Across the 12 months ending September 2026, Microsoft Learn rose from 3rd to 2nd among IT certification providers worldwide. ## How did search popularity change for IT certification providers worldwide in September 2026? - In September 2026, CompTIA gained share of searches among IT certification providers worldwide, from 17.5% to 20.6%. - In September 2026, Microsoft Learn lost share of searches among IT certification providers worldwide, from 24.3% to 22.9%. - In September 2026, Cisco lost share of searches among IT certification providers worldwide, from 47% to 45.7%. - AWS Certification’s share of searches among IT certification providers worldwide has lost ground for 3 months in a row, from 12.1% to 8.8% in September 2026. - Estimated monthly branded searches for EXIN worldwide fell 46.9% over 12 measured months, from 320 to 170 in September 2026. - Estimated monthly branded searches for Axelos worldwide fell 36.4% over 12 measured months, from 110 to 70 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | IT certification providers | 307K | 23.2% | 3 | | Nov 2025 | IT certification providers | 307K | 24.4% | 2 | | Dec 2025 | IT certification providers | 307K | 27.4% | 2 | | Jan 2026 | IT certification providers | 375K | 28% | 2 | | Feb 2026 | IT certification providers | 307K | 22.5% | 2 | | Mar 2026 | IT certification providers | 362K | 25.6% | 2 | | Apr 2026 | IT certification providers | 307K | 22.7% | 2 | | May 2026 | IT certification providers | 362K | 25.8% | 2 | | Jun 2026 | IT certification providers | 375K | 27.4% | 2 | | Jul 2026 | IT certification providers | 362K | 28.1% | 2 | | Aug 2026 | IT certification providers | 362K | 24.3% | 2 | | Sep 2026 | IT certification providers | 351K | 22.9% | 2 | ## How are Microsoft Learn’s branded searches counted? Brandwave collects information about searches that people make online using Microsoft Learn’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “microsoft certification” - “microsoft learn” ## Which IT certification providers compete with Microsoft Learn? - [Cisco](/demand/global-en/brands/cisco-certification): Head-to-head: /demand/global-en/compare/cisco-certification-vs-microsoft-learn - [CompTIA](/demand/global-en/brands/comptia): Head-to-head: /demand/global-en/compare/comptia-vs-microsoft-learn - [AWS Certification](/demand/global-en/brands/aws-certification): Head-to-head: /demand/global-en/compare/aws-certification-vs-microsoft-learn - [PRINCE2](/demand/global-en/brands/prince2): Head-to-head: /demand/global-en/compare/microsoft-learn-vs-prince2 - [PMI](/demand/global-en/brands/pmi): Head-to-head: /demand/global-en/compare/microsoft-learn-vs-pmi - [GIAC](/demand/global-en/brands/giac) - [ISC2](/demand/global-en/brands/isc2) - [EXIN](/demand/global-en/brands/exin) - [Axelos](/demand/global-en/brands/axelos) ## Who owns Microsoft Learn? Microsoft Learn is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure AI Document Intelligence, Azure AI Search, Azure Bicep, Azure Blob Storage, Azure Container Apps, Azure Container Registry, Azure Cosmos DB, Azure Data Factory, Azure DevOps, Azure Machine Learning, Azure Service Bus, Azure Stream Analytics, Bing, Clipchamp, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Recruiter, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender Vulnerability Management, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Dynamics 365 Supply Chain Management, Microsoft Edge, Microsoft Entra, Microsoft Forms, Microsoft OneNote, Microsoft Planner, Microsoft Power Automate Process Mining, Microsoft Power BI, Microsoft PowerPoint, Microsoft Purview, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, worldwide. - [Microsoft](/demand/global-en/companies/microsoft): Owns 66 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Microsoft Learn? Microsoft Learn is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure AI Document Intelligence, Azure AI Search, Azure Bicep, Azure Blob Storage, Azure Container Apps, Azure Container Registry, Azure Cosmos DB, Azure Data Factory, Azure DevOps, Azure Machine Learning, Azure Service Bus, Azure Stream Analytics, Bing, Clipchamp, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Recruiter, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender Vulnerability Management, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Dynamics 365 Supply Chain Management, Microsoft Edge, Microsoft Entra, Microsoft Forms, Microsoft OneNote, Microsoft Planner, Microsoft Power Automate Process Mining, Microsoft Power BI, Microsoft PowerPoint, Microsoft Purview, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, worldwide. ## Cite this page Brandwave. "Microsoft Learn: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/microsoft-learn This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/microsoft-learn. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.