--- title: "Microsoft Entra: search popularity and Share of Search worldwide" description: "Microsoft Entra provides tools and services to manage employee identity and access to business applications. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/microsoft-entra" publisher: "Brandwave" --- # Microsoft Entra: search popularity and Share of Search worldwide Microsoft Entra provides tools and services to manage employee identity and access to business applications. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Microsoft Entra - **Owned by**: Microsoft - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among workforce identity platforms**: 25% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Workforce identity platforms | 2 | 25% | 273K | - [Workforce identity platforms](/demand/global-en/categories/workforce-identity-platforms) ## How has branded search demand for Microsoft Entra changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Microsoft Entra worldwide held steady, from 261K to 273K. - Across the 11 months ending August 2026, Microsoft Entra’s estimated Share of Search among workforce identity platforms worldwide increased from 24% to 25%. - Across the 11 months ending August 2026, Microsoft Entra’s estimated Share of Search among workforce identity platforms worldwide peaked at 26.1% in July 2026 and was lowest at 23.1% in November 2025. ## How did search popularity change for workforce identity platforms worldwide in August 2026? - In August 2026, Microsoft Entra lost estimated Share of Search among workforce identity platforms worldwide, from 26.1% to 25%. - Estimated monthly branded searches for JumpCloud worldwide rose 22.3% over 11 measured months, from 49.8K to 60.9K in August 2026. - Estimated monthly branded searches for Ping Identity worldwide fell 30.2% over 11 measured months, from 44.3K to 30.9K in August 2026. - Estimated monthly branded searches for Cisco Duo worldwide fell 16.8% over 11 measured months, from 50.1K to 41.7K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Workforce identity platforms | 261K | 24% | 2 | | Nov 2025 | Workforce identity platforms | 241K | 23.1% | 2 | | Dec 2025 | Workforce identity platforms | 261K | 24.7% | 2 | | Jan 2026 | Workforce identity platforms | 270K | 24.8% | 2 | | Feb 2026 | Workforce identity platforms | 261K | 24.6% | 2 | | Mar 2026 | Workforce identity platforms | 294K | 23.2% | 2 | | Apr 2026 | Workforce identity platforms | 261K | 24.3% | 2 | | May 2026 | Workforce identity platforms | 262K | 24.6% | 2 | | Jun 2026 | Workforce identity platforms | 281K | 25.7% | 2 | | Jul 2026 | Workforce identity platforms | 286K | 26.1% | 2 | | Aug 2026 | Workforce identity platforms | 273K | 25% | 2 | | Sep 2026 | Workforce identity platforms | — | — | — | ## How is Microsoft Entra measured? Brandwave collects information about searches that people make online using Microsoft Entra’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “azure active directory” - “entra id” - “microsoft entra” - “microsoft entra app” - “microsoft entra id” - “microsoftentra” ## Which workforce identity platforms compete with Microsoft Entra? - [Okta](/demand/global-en/brands/okta): Head-to-head: /demand/global-en/compare/microsoft-entra-vs-okta - [JumpCloud](/demand/global-en/brands/jumpcloud): Head-to-head: /demand/global-en/compare/jumpcloud-vs-microsoft-entra - [Cisco Duo](/demand/global-en/brands/cisco-duo): Head-to-head: /demand/global-en/compare/cisco-duo-vs-microsoft-entra - [Ping Identity](/demand/global-en/brands/ping-identity): Head-to-head: /demand/global-en/compare/microsoft-entra-vs-ping-identity ## Who owns Microsoft Entra? Microsoft Entra is owned by Microsoft. Brandwave also tracks Microsoft Copilot, GitHub Actions, GitHub Copilot, Microsoft 365, Microsoft Clarity, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Forms, Microsoft Power BI, Microsoft Teams and Microsoft Visio, owned by the same company, worldwide. - [Microsoft](/demand/global-en/companies/microsoft): Owns 35 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Microsoft Entra? Microsoft Entra is owned by Microsoft. Brandwave also tracks Microsoft Copilot, GitHub Actions, GitHub Copilot, Microsoft 365, Microsoft Clarity, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Forms, Microsoft Power BI, Microsoft Teams and Microsoft Visio, owned by the same company, worldwide. ## Cite this page Brandwave. "Microsoft Entra: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/microsoft-entra This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/microsoft-entra. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.