---
title: "Microsoft Defender: search popularity and Share of Search worldwide"
description: "Microsoft Defender is endpoint security platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/microsoft-defender"
publisher: "Brandwave"
---

# Microsoft Defender: search popularity and Share of Search worldwide

Microsoft Defender is endpoint security platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Microsoft Defender
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among endpoint detection platforms**: 17.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Endpoint detection platforms | 3 | 17.3% | 90.5K |

- [Endpoint detection platforms](/demand/global-en/categories/endpoint-detection-platforms)

## How has branded search demand for Microsoft Defender changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Microsoft Defender worldwide fell from 110K to 90.5K.
- Across the 11 months ending August 2026, Microsoft Defender’s estimated Share of Search among endpoint detection platforms worldwide peaked at 19.9% in January 2026 and was lowest at 14.5% in June 2026.

## How did search popularity change for endpoint detection platforms worldwide in August 2026?

- In August 2026, Microsoft Defender gained estimated Share of Search among endpoint detection platforms worldwide, from 14.5% to 17.3%.
- In August 2026, CrowdStrike lost estimated Share of Search among endpoint detection platforms worldwide, from 53.6% to 51.9%.
- Estimated monthly branded searches for Cybereason worldwide fell 63.5% over 11 measured months, from 18.1K to 6.6K in August 2026.
- Estimated monthly branded searches for Trellix worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.
- Estimated monthly branded searches for Carbon Black worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.
- Estimated monthly branded searches for SentinelOne worldwide fell 17.7% over 11 measured months, from 114K to 93.7K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Endpoint detection platforms | 110K | 17.1% | 3 |
| Nov 2025 | Endpoint detection platforms | 90.5K | 16.8% | 3 |
| Dec 2025 | Endpoint detection platforms | 90.5K | 19% | 3 |
| Jan 2026 | Endpoint detection platforms | 110K | 19.9% | 2 |
| Feb 2026 | Endpoint detection platforms | 90.5K | 17.2% | 3 |
| Mar 2026 | Endpoint detection platforms | 90.5K | 14.7% | 3 |
| Apr 2026 | Endpoint detection platforms | 90.5K | 17% | 3 |
| May 2026 | Endpoint detection platforms | 90.5K | 16.4% | 3 |
| Jun 2026 | Endpoint detection platforms | 74K | 14.5% | 3 |
| Jul 2026 | Endpoint detection platforms | 74K | 14.5% | 3 |
| Aug 2026 | Endpoint detection platforms | 90.5K | 17.3% | 3 |
| Sep 2026 | Endpoint detection platforms | — | — | — |

## How is Microsoft Defender measured?

Brandwave collects information about searches that people make online using Microsoft Defender’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “microsoft defender”

## Which endpoint detection platforms compete with Microsoft Defender?

- [CrowdStrike](/demand/global-en/brands/crowdstrike): Head-to-head: /demand/global-en/compare/crowdstrike-vs-microsoft-defender
- [SentinelOne](/demand/global-en/brands/sentinelone): Head-to-head: /demand/global-en/compare/microsoft-defender-vs-sentinelone
- [Trellix](/demand/global-en/brands/trellix): Head-to-head: /demand/global-en/compare/microsoft-defender-vs-trellix
- [Carbon Black](/demand/global-en/brands/carbon-black): Head-to-head: /demand/global-en/compare/carbon-black-vs-microsoft-defender
- [Cybereason](/demand/global-en/brands/cybereason): Head-to-head: /demand/global-en/compare/cybereason-vs-microsoft-defender

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Microsoft Defender: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/microsoft-defender

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/microsoft-defender. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.