---
title: "Microsoft Defender for Cloud: search popularity worldwide"
description: "Microsoft Defender for Cloud protects workloads across Azure and other clouds. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/microsoft-defender-for-cloud"
publisher: "Brandwave"
---

# Microsoft Defender for Cloud: search popularity worldwide

Microsoft Defender for Cloud protects workloads across Azure and other clouds. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Microsoft Defender for Cloud
- **Owned by**: Microsoft
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among cloud security posture platforms**: 11.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Cloud security posture platforms | 6 | 11.4% | 2.9K |

- [Cloud security posture platforms](/demand/global-en/categories/cloud-security-posture-platforms)

## Top cloud security posture platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Microsoft Defender for Cloud was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Microsoft Defender for Cloud is the third most recommended of the six.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Wiz | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Prisma Cloud | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Microsoft Defender for Cloud | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Orca Security | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| Lacework | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Aqua Security | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about cloud security posture platforms

- Asked ChatGPT "Which cloud security posture platform should I use?": 1. Wiz, 2. Microsoft Defender for Cloud, 3. Prisma Cloud, 4. Orca Security
- Asked ChatGPT "What are the best cloud security posture platforms?": 1. Wiz, 2. Prisma Cloud, 3. Orca Security, 4. Microsoft Defender for Cloud
- Asked ChatGPT "What's the best cloud security posture platform for cloud risk?": 1. Wiz, 2. Prisma Cloud, 3. Microsoft Defender for Cloud, 4. Orca Security
- Searched Google, AI Overview "cloud security tools": 1. Prisma Cloud, 2. Microsoft Defender for Cloud, 3. Wiz
- Searched Google, AI Overview "cloud compliance platform": 1. Wiz, 2. Prisma Cloud

Not named in any answer: Lacework and Aqua Security.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026.

## How has branded search demand for Microsoft Defender for Cloud changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Microsoft Defender for Cloud worldwide fell from 6.6K to 2.9K.
- Across the 12 months ending September 2026, Microsoft Defender for Cloud’s share of searches among cloud security posture platforms worldwide decreased from 17.2% to 11.4%.
- Across the 12 months ending September 2026, Microsoft Defender for Cloud fell from 4th to 6th among cloud security posture platforms worldwide.

## How did search popularity change for cloud security posture platforms worldwide in September 2026?

- In September 2026, Wiz overtook Microsoft Defender for Cloud to rank 5th among cloud security posture platforms worldwide, with 14.1% of the searches.
- In September 2026, Microsoft Defender for Cloud lost share of searches among cloud security posture platforms worldwide, from 14.1% to 11.4%.
- Estimated monthly branded searches for Prisma Cloud worldwide fell 45.7% over 12 measured months, from 8.1K to 4.4K in September 2026.
- Estimated monthly branded searches for Aqua Security worldwide fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.
- Estimated monthly branded searches for Lacework worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.
- Estimated monthly branded searches for Orca Security worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cloud security posture platforms | 6.6K | 17.2% | 4 |
| Nov 2025 | Cloud security posture platforms | 5.4K | 16.1% | 5 |
| Dec 2025 | Cloud security posture platforms | 4.4K | 14.5% | 5 |
| Jan 2026 | Cloud security posture platforms | 5.4K | 15.6% | 4 |
| Feb 2026 | Cloud security posture platforms | 5.4K | 16.9% | 4 |
| Mar 2026 | Cloud security posture platforms | 5.4K | 12.5% | 5 |
| Apr 2026 | Cloud security posture platforms | 4.4K | 13.1% | 5 |
| May 2026 | Cloud security posture platforms | 4.4K | 15.3% | 5 |
| Jun 2026 | Cloud security posture platforms | 3.6K | 12.9% | 5 |
| Jul 2026 | Cloud security posture platforms | 3.6K | 13.6% | 5 |
| Aug 2026 | Cloud security posture platforms | 3.6K | 14.1% | 5 |
| Sep 2026 | Cloud security posture platforms | 2.9K | 11.4% | 6 |

## How are Microsoft Defender for Cloud’s branded searches counted?

Brandwave collects information about searches that people make online using Microsoft Defender for Cloud’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “microsoft defender for cloud”

## Which cloud security posture platforms compete with Microsoft Defender for Cloud?

- [Orca Security](/demand/global-en/brands/orca-security): Head-to-head: /demand/global-en/compare/microsoft-defender-for-cloud-vs-orca-security
- [Lacework](/demand/global-en/brands/lacework): Head-to-head: /demand/global-en/compare/lacework-vs-microsoft-defender-for-cloud
- [Prisma Cloud](/demand/global-en/brands/prisma-cloud): Head-to-head: /demand/global-en/compare/microsoft-defender-for-cloud-vs-prisma-cloud
- [Aqua Security](/demand/global-en/brands/aqua-security): Head-to-head: /demand/global-en/compare/aqua-security-vs-microsoft-defender-for-cloud
- [Wiz](/demand/global-en/brands/wiz-security): Head-to-head: /demand/global-en/compare/microsoft-defender-for-cloud-vs-wiz-security

## Who owns Microsoft Defender for Cloud?

Microsoft Defender for Cloud is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure AI Document Intelligence, Azure AI Search, Azure Bicep, Azure Blob Storage, Azure Container Apps, Azure Container Registry, Azure Cosmos DB, Azure Data Factory, Azure DevOps, Azure Machine Learning, Azure Pipelines, Azure Service Bus, Azure Stream Analytics, Bing, Clipchamp, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Recruiter, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender for Office 365, Microsoft Defender Vulnerability Management, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Dynamics 365 Supply Chain Management, Microsoft Edge, Microsoft Entra, Microsoft Forms, Microsoft Learn, Microsoft OneNote, Microsoft Outlook, Microsoft Places, Microsoft Planner, Microsoft Power Automate Process Mining, Microsoft Power BI, Microsoft PowerPoint, Microsoft Purview, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, SharePoint, Xbox and Xbox Game Pass, owned by the same company, worldwide.

- [Microsoft](/demand/global-en/companies/microsoft): Owns 69 tracked brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Microsoft Defender for Cloud?

Microsoft Defender for Cloud is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure AI Document Intelligence, Azure AI Search, Azure Bicep, Azure Blob Storage, Azure Container Apps, Azure Container Registry, Azure Cosmos DB, Azure Data Factory, Azure DevOps, Azure Machine Learning, Azure Pipelines, Azure Service Bus, Azure Stream Analytics, Bing, Clipchamp, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Recruiter, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender for Office 365, Microsoft Defender Vulnerability Management, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Dynamics 365 Supply Chain Management, Microsoft Edge, Microsoft Entra, Microsoft Forms, Microsoft Learn, Microsoft OneNote, Microsoft Outlook, Microsoft Places, Microsoft Planner, Microsoft Power Automate Process Mining, Microsoft Power BI, Microsoft PowerPoint, Microsoft Purview, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, SharePoint, Xbox and Xbox Game Pass, owned by the same company, worldwide.

## Cite this page

Brandwave. "Microsoft Defender for Cloud: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/microsoft-defender-for-cloud

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/microsoft-defender-for-cloud. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
