---
title: "Microsoft Copilot: search popularity and Share of Search worldwide"
description: "Microsoft's AI assistant across Windows, Edge, Bing, and Microsoft 365 apps. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/microsoft-copilot"
publisher: "Brandwave"
---

# Microsoft Copilot: search popularity and Share of Search worldwide

Microsoft's AI assistant across Windows, Edge, Bing, and Microsoft 365 apps. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Microsoft Copilot
- **Owned by**: Microsoft
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among AI chat assistants**: 1.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| AI chat assistants | 4 | 1.1% | 26.2M |

- [AI chat assistants](/demand/global-en/categories/ai-chat-assistants)

## How has branded search demand for Microsoft Copilot changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Microsoft Copilot worldwide fell from 38.2M to 26.2M.
- Across the 11 months ending August 2026, Microsoft Copilot fell from 3rd to 4th among AI chat assistants worldwide.

## How did search popularity change for AI chat assistants worldwide in August 2026?

- In August 2026, Grok rose from 6th to 5th among AI chat assistants worldwide.
- In August 2026, DeepSeek fell from 5th to 6th among AI chat assistants worldwide.
- Estimated monthly branded searches for Claude worldwide rose 569.2% over 11 measured months, from 15.9M to 107M in August 2026.
- Estimated monthly branded searches for Perplexity worldwide fell 70.5% over 11 measured months, from 37.8M to 11.1M in August 2026.
- Estimated monthly branded searches for Microsoft Copilot worldwide fell 31.4% over 11 measured months, from 38.2M to 26.2M in August 2026.
- Estimated monthly branded searches for Mistral Le Chat worldwide fell 27.1% over 11 measured months, from 297K to 217K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | AI chat assistants | 38.2M | 1.6% | 3 |
| Nov 2025 | AI chat assistants | 38M | 1.7% | 3 |
| Dec 2025 | AI chat assistants | 31.2M | 1.4% | 3 |
| Jan 2026 | AI chat assistants | 31.4M | 1.4% | 4 |
| Feb 2026 | AI chat assistants | 32.1M | 1.5% | 5 |
| Mar 2026 | AI chat assistants | 38.4M | 1.6% | 5 |
| Apr 2026 | AI chat assistants | 38.2M | 1.5% | 4 |
| May 2026 | AI chat assistants | 38.3M | 1.3% | 4 |
| Jun 2026 | AI chat assistants | 32.6M | 1.3% | 4 |
| Jul 2026 | AI chat assistants | 27.1M | 1.1% | 4 |
| Aug 2026 | AI chat assistants | 26.2M | 1.1% | 4 |
| Sep 2026 | AI chat assistants | — | — | — |

## How is Microsoft Copilot measured?

Brandwave collects information about searches that people make online using Microsoft Copilot’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “365 copilot”
- “azure copilot”
- “bing copilot”
- “Copilot”
- “copilot 365”
- “copilot ai”
- “copilot ai free”
- “copilot app”
- “copilot bing”
- “copilot business”
- “copilot chat”
- “copilot download”
- “copilot excel”
- “copilot for business”
- “copilot free”
- “copilot in excel”
- “copilot in word”
- “copilot microsoft”
- “copilot microsoft com”
- “copilot online”
- “copilot outlook”
- “copilot pro”
- “copilot studio”
- “copilot teams”
- “copilot windows”
- “copilot windows 11”
- “copilot.microsoft.com”
- “m365 copilot”
- “microsoft 365 copilot”
- “microsoft copilot”
- “microsoft copilot ai”
- “microsoft copilot app”
- “microsoft copilot free”
- “microsoft copilot pro”
- “microsoft copilot studio”
- “ms copilot”
- “office 365 copilot”
- “windows copilot”

## Which AI chat assistants compete with Microsoft Copilot?

- [ChatGPT](/demand/global-en/brands/chatgpt): Head-to-head: /demand/global-en/compare/chatgpt-vs-microsoft-copilot
- [Google Gemini](/demand/global-en/brands/google-gemini): Head-to-head: /demand/global-en/compare/google-gemini-vs-microsoft-copilot
- [Claude](/demand/global-en/brands/claude): Head-to-head: /demand/global-en/compare/claude-vs-microsoft-copilot
- [Grok](/demand/global-en/brands/grok): Head-to-head: /demand/global-en/compare/grok-vs-microsoft-copilot
- [DeepSeek](/demand/global-en/brands/deepseek): Head-to-head: /demand/global-en/compare/deepseek-vs-microsoft-copilot
- [Perplexity](/demand/global-en/brands/perplexity)
- [Meta AI](/demand/global-en/brands/meta-ai)
- [Mistral Le Chat](/demand/global-en/brands/mistral-le-chat)

## Who owns Microsoft Copilot?

Microsoft Copilot is owned by Microsoft. Brandwave also tracks GitHub Actions, GitHub Copilot, Microsoft 365, Microsoft Clarity, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Entra, Microsoft Forms, Microsoft Power BI, Microsoft Teams and Microsoft Visio, owned by the same company, worldwide.

- [Microsoft](/demand/global-en/companies/microsoft): Owns 35 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Microsoft Copilot?

Microsoft Copilot is owned by Microsoft. Brandwave also tracks GitHub Actions, GitHub Copilot, Microsoft 365, Microsoft Clarity, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Entra, Microsoft Forms, Microsoft Power BI, Microsoft Teams and Microsoft Visio, owned by the same company, worldwide.

## Cite this page

Brandwave. "Microsoft Copilot: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/microsoft-copilot

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/microsoft-copilot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.