--- title: "Microsoft Clarity: search popularity and Share of Search worldwide" description: "Microsoft Clarity is a website heatmap and session replay tool. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/microsoft-clarity" publisher: "Brandwave" --- # Microsoft Clarity: search popularity and Share of Search worldwide Microsoft Clarity is a website heatmap and session replay tool. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Microsoft Clarity - **Owned by**: Microsoft - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among heatmap and session replay tools**: 68% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Heatmap and session replay tools | 1 | 68% | 166K | - [Heatmap and session replay tools](/demand/global-en/categories/heatmap-and-session-replay-tools) ## How has branded search demand for Microsoft Clarity changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Microsoft Clarity worldwide rose from 111K to 166K. - Across the 11 months ending August 2026, Microsoft Clarity’s estimated Share of Search among heatmap and session replay tools worldwide increased from 39.2% to 68%. - Across the 11 months ending August 2026, Microsoft Clarity’s estimated Share of Search among heatmap and session replay tools worldwide peaked at 69.8% in July 2026 and was lowest at 39.2% in October 2025. - Across the 11 months ending August 2026, Microsoft Clarity rose from 2nd to 1st among heatmap and session replay tools worldwide. ## How did search popularity change for heatmap and session replay tools worldwide in August 2026? - In August 2026, Fullstory gained estimated Share of Search among heatmap and session replay tools worldwide, from 4.4% to 6.4%. - In August 2026, Microsoft Clarity lost estimated Share of Search among heatmap and session replay tools worldwide, from 69.8% to 68%. - Estimated monthly branded searches for Hotjar worldwide fell 62% over 11 measured months, from 138K to 52.4K in August 2026. - Estimated monthly branded searches for Mouseflow worldwide fell 33.4% over 11 measured months, from 8.1K to 5.4K in August 2026. - Estimated monthly branded searches for Lucky Orange worldwide fell 32.7% over 11 measured months, from 6.7K to 4.5K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Heatmap and session replay tools | 111K | 39.2% | 2 | | Nov 2025 | Heatmap and session replay tools | 110K | 43.5% | 2 | | Dec 2025 | Heatmap and session replay tools | 110K | 48.2% | 1 | | Jan 2026 | Heatmap and session replay tools | 136K | 49.2% | 1 | | Feb 2026 | Heatmap and session replay tools | 136K | 60.4% | 1 | | Mar 2026 | Heatmap and session replay tools | 137K | 60% | 1 | | Apr 2026 | Heatmap and session replay tools | 136K | 59.8% | 1 | | May 2026 | Heatmap and session replay tools | 167K | 68.7% | 1 | | Jun 2026 | Heatmap and session replay tools | 166K | 61.2% | 1 | | Jul 2026 | Heatmap and session replay tools | 167K | 69.8% | 1 | | Aug 2026 | Heatmap and session replay tools | 166K | 68% | 1 | | Sep 2026 | Heatmap and session replay tools | — | — | — | ## How is Microsoft Clarity measured? Brandwave collects information about searches that people make online using Microsoft Clarity’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “microsoft clarity” - “microsoft clarity heatmap” ## Which heatmap and session replay tools compete with Microsoft Clarity? - [Hotjar](/demand/global-en/brands/hotjar): Head-to-head: /demand/global-en/compare/hotjar-vs-microsoft-clarity - [Fullstory](/demand/global-en/brands/fullstory): Head-to-head: /demand/global-en/compare/fullstory-vs-microsoft-clarity - [Mouseflow](/demand/global-en/brands/mouseflow): Head-to-head: /demand/global-en/compare/microsoft-clarity-vs-mouseflow - [Lucky Orange](/demand/global-en/brands/lucky-orange): Head-to-head: /demand/global-en/compare/lucky-orange-vs-microsoft-clarity ## Who owns Microsoft Clarity? Microsoft Clarity is owned by Microsoft. Brandwave also tracks Microsoft Copilot, GitHub Actions, GitHub Copilot, Microsoft 365, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Entra, Microsoft Forms, Microsoft Power BI, Microsoft Teams and Microsoft Visio, owned by the same company, worldwide. - [Microsoft](/demand/global-en/companies/microsoft): Owns 35 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Microsoft Clarity? Microsoft Clarity is owned by Microsoft. Brandwave also tracks Microsoft Copilot, GitHub Actions, GitHub Copilot, Microsoft 365, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Entra, Microsoft Forms, Microsoft Power BI, Microsoft Teams and Microsoft Visio, owned by the same company, worldwide. ## Cite this page Brandwave. "Microsoft Clarity: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/microsoft-clarity This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/microsoft-clarity. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.