--- title: "Microsoft Azure: search popularity and Share of Search worldwide" description: "Microsoft Azure is a cloud computing platform used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/microsoft-azure" publisher: "Brandwave" --- # Microsoft Azure: search popularity and Share of Search worldwide Microsoft Azure is a cloud computing platform used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Microsoft Azure - **Owned by**: Microsoft - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among cloud hosting platforms**: 25.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cloud hosting platforms | 3 | 25.1% | 1.2M | - [Cloud hosting platforms](/demand/global-en/categories/cloud-hosting-platforms) ## How has branded search demand for Microsoft Azure changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Microsoft Azure worldwide fell from 1.8M to 1.2M. - Across the 11 months ending August 2026, Microsoft Azure’s estimated Share of Search among cloud hosting platforms worldwide increased from 18.6% to 25.1%. - Across the 11 months ending August 2026, Microsoft Azure’s estimated Share of Search among cloud hosting platforms worldwide peaked at 28.9% in January 2026 and was lowest at 18.6% in October 2025. - Across the 11 months ending August 2026, Microsoft Azure fell from 2nd to 3rd among cloud hosting platforms worldwide. ## How did search popularity change for cloud hosting platforms worldwide in August 2026? - In August 2026, Google Cloud overtook Microsoft Azure to rank 2nd among cloud hosting platforms worldwide, at 25.1%. - In August 2026, Amazon Web Services lost estimated Share of Search among cloud hosting platforms worldwide, from 41.2% to 39.2%. - In August 2026, Microsoft Azure lost estimated Share of Search among cloud hosting platforms worldwide, from 26.2% to 25.1%. - Estimated monthly branded searches for Linode worldwide fell 33.1% over 11 measured months, from 90.5K to 60.5K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cloud hosting platforms | 1.8M | 18.6% | 2 | | Nov 2025 | Cloud hosting platforms | 1.5M | 26.8% | 2 | | Dec 2025 | Cloud hosting platforms | 1.2M | 24.9% | 3 | | Jan 2026 | Cloud hosting platforms | 1.5M | 28.9% | 2 | | Feb 2026 | Cloud hosting platforms | 1.2M | 25% | 3 | | Mar 2026 | Cloud hosting platforms | 1.5M | 25.2% | 3 | | Apr 2026 | Cloud hosting platforms | 1.2M | 25% | 3 | | May 2026 | Cloud hosting platforms | 1.2M | 24.6% | 3 | | Jun 2026 | Cloud hosting platforms | 1.2M | 25% | 3 | | Jul 2026 | Cloud hosting platforms | 1.2M | 26.2% | 2 | | Aug 2026 | Cloud hosting platforms | 1.2M | 25.1% | 3 | | Sep 2026 | Cloud hosting platforms | — | — | — | ## How is Microsoft Azure measured? Brandwave collects information about searches that people make online using Microsoft Azure’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “azure” ## Which cloud hosting platforms compete with Microsoft Azure? - [Amazon Web Services](/demand/global-en/brands/amazon-web-services): Head-to-head: /demand/global-en/compare/amazon-web-services-vs-microsoft-azure - [Google Cloud](/demand/global-en/brands/google-cloud): Head-to-head: /demand/global-en/compare/google-cloud-vs-microsoft-azure - [DigitalOcean](/demand/global-en/brands/digitalocean): Head-to-head: /demand/global-en/compare/digitalocean-vs-microsoft-azure - [Linode](/demand/global-en/brands/linode): Head-to-head: /demand/global-en/compare/linode-vs-microsoft-azure ## Who owns Microsoft Azure? Microsoft Azure is owned by Microsoft. Brandwave also tracks Microsoft Copilot, GitHub Actions, GitHub Copilot, LinkedIn, Microsoft 365, Microsoft Clarity, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Entra, Microsoft Forms, Microsoft Power BI, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft Translator, Microsoft Visio, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint and Xbox, owned by the same company, worldwide. - [Microsoft](/demand/global-en/companies/microsoft): Owns 35 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Microsoft Azure? Microsoft Azure is owned by Microsoft. Brandwave also tracks Microsoft Copilot, GitHub Actions, GitHub Copilot, LinkedIn, Microsoft 365, Microsoft Clarity, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Entra, Microsoft Forms, Microsoft Power BI, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft Translator, Microsoft Visio, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint and Xbox, owned by the same company, worldwide. ## Cite this page Brandwave. "Microsoft Azure: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/microsoft-azure This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/microsoft-azure. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.