---
title: "Microsoft Authenticator: search popularity worldwide"
description: "Microsoft Authenticator is a two-factor authenticator app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/microsoft-authenticator"
publisher: "Brandwave"
---

# Microsoft Authenticator: search popularity worldwide

Microsoft Authenticator is a two-factor authenticator app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Microsoft Authenticator
- **Owned by**: Microsoft
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among authenticator apps**: 87.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Authenticator apps | 1 | 87.2% | 550K |

- [Authenticator apps](/demand/global-en/categories/authenticator-apps)

## How has branded search demand for Microsoft Authenticator changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Microsoft Authenticator worldwide held steady at 550K.
- Across the 12 months ending September 2026, Microsoft Authenticator’s estimated Share of Search among authenticator apps worldwide increased from 83.5% to 87.2%.
- Across the 12 months ending September 2026, Microsoft Authenticator’s estimated Share of Search among authenticator apps worldwide peaked at 87.2% in September 2026 and was lowest at 83.4% in April 2026.

## How did search popularity change for authenticator apps worldwide in September 2026?

- In September 2026, Microsoft Authenticator gained estimated Share of Search among authenticator apps worldwide, from 86% to 87.2%.
- In September 2026, Authy lost estimated Share of Search among authenticator apps worldwide, from 7.7% to 6.4%.
- Estimated monthly branded searches for Cisco Duo worldwide fell 17.7% over 12 measured months, from 48.5K to 39.9K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Authenticator apps | 550K | 83.5% | 1 |
| Nov 2025 | Authenticator apps | 550K | 86% | 1 |
| Dec 2025 | Authenticator apps | 450K | 83.5% | 1 |
| Jan 2026 | Authenticator apps | 550K | 83.8% | 1 |
| Feb 2026 | Authenticator apps | 450K | 84.2% | 1 |
| Mar 2026 | Authenticator apps | 550K | 85.7% | 1 |
| Apr 2026 | Authenticator apps | 450K | 83.4% | 1 |
| May 2026 | Authenticator apps | 450K | 84.2% | 1 |
| Jun 2026 | Authenticator apps | 450K | 84.2% | 1 |
| Jul 2026 | Authenticator apps | 450K | 85.7% | 1 |
| Aug 2026 | Authenticator apps | 550K | 86% | 1 |
| Sep 2026 | Authenticator apps | 550K | 87.2% | 1 |

## How is Microsoft Authenticator measured?

Brandwave collects information about searches that people make online using Microsoft Authenticator’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “microsoft authenticator”

## Which authenticator apps compete with Microsoft Authenticator?

- [Authy](/demand/global-en/brands/authy): Head-to-head: /demand/global-en/compare/authy-vs-microsoft-authenticator
- [Cisco Duo](/demand/global-en/brands/cisco-duo): Head-to-head: /demand/global-en/compare/cisco-duo-vs-microsoft-authenticator

## Who owns Microsoft Authenticator?

Microsoft Authenticator is owned by Microsoft. Brandwave also tracks Microsoft Copilot, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, Microsoft 365, Microsoft Advertising, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Edge, Microsoft Entra, Microsoft Forms, Microsoft Power BI, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft Translator, Microsoft Visio, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, worldwide.

- [Microsoft](/demand/global-en/companies/microsoft): Owns 35 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Microsoft Authenticator?

Microsoft Authenticator is owned by Microsoft. Brandwave also tracks Microsoft Copilot, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, Microsoft 365, Microsoft Advertising, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Edge, Microsoft Entra, Microsoft Forms, Microsoft Power BI, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft Translator, Microsoft Visio, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, worldwide.

## Cite this page

Brandwave. "Microsoft Authenticator: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/microsoft-authenticator

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/microsoft-authenticator. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.